The automobile production business faces a cut-throat competition every passing minute in everything they do. Whether it’s their new model or its features, or their advertising, branding and customer services, all international automotive companies strive towards attaining bigger and better heights. Hence, it must be noted that car manufacturers such as Toyota, Mercedes Benz, BMW, and Honda rank within the top 20 best global brands in the world.

These companies create powerful, luxurious, and high performance machines. Thus, in order to gain a prestigious image to showcase their dynamic new designs, car manufacturers adopt iconic logos as a brand image. And so, in our last visitor poll, we asked you to vote for the company which you feel translates speed and elegance in its logo.

The given choices were: General Motors, reputed for being the world’s largest automaker. Also included were the British giant Jaguar, high ranking brands: BMW and Mercedes Benz, along with the supreme car makers’ Ford and Cadillac.

Well, your votes are in and Jaguar came out as the winner of our poll with an astounding 70% of the total votes. It is clear that Jaguar’s success lies in their luxury cars. They also maintain a wide range of performance machines that include the compact X type. Following suit after Jaguar came General Motors and BMW, tying for second place with 10% of total votes each. And lastly we have Mercedes Benz, Ford and Cadillac together at the same position with 3% of total votes each.

Bravo! To Jaguar for winning our LogoBlog Poll.

For more on famous car companies do check out the Famous Logos section.

In an age, when products, services, and concepts are all crossing barriers due to globalization, certain ‘Global Brands’ have managed to achieve what others can only dream of. In addition to being valuable, these global brands are identified with powerful logos that deliver highest levels of recognition, distinctiveness and popularity to their respective products and services.

But with so many existing global brands, it is hard to conclude which one of them actually translates power in its logo, or in other words, proves to be an effective and strong brand image. Hence, we chose the top six global brands and put them in a poll to see which brand appeals the most to the viewers. It included: Coca-Cola, Microsoft, IBM, GE, Intel and Nokia. Consequently, Coca-Cola emerged as a clear winner of the LogoBlog Poll with 30% of total votes.

This victory of Coca-Cola stems from the fact that the brand is one of the most powerful entities in the world, stamped on people’s mind for decades. Ever since it was created, the Coca-Cola brand has remained largely unchanged and unmodified, which is why it further guarantees worldwide recognition among a very diverse population of people. As for the runner-ups, IBM, Intel, GE, Nokia, and Microsoft followed the list of global brands that translate power in their logos, with each getting 28%, 13%, 11%, 9% and 9% of votes respectively.

Congratulations to Coca-Cola for winning the LogoBlog Poll.

For more information on the logos of these Global Brands, check out LogoBlog’s Famous Logo Design Section.

A logo is characterized as a dominant emblem or signature mark that relays origin, identity, or ownership. The foremost purpose is to draw out recognition. The objective of a logo is to act as an identifier, to communicate a desired idea or feeling, and to create an effective emotional reaction. A stimulating logo design can strengthen your product’s image and business identity, thus defining the nature of your company or organization.

And so in view of the importance of a logo design for an organization, we found it relevant and important to ask you which type of logo you prefer for your business.

Last week’s logoblog poll gave you four choices - iconic/symbolic logos, logotype/word mark logos, combination marks and illustrative logos. We gave you these choices because they are the most basic and widely used logo designs. Well the results are in, and iconic/symbolic logos took the lead with an impressive 6 out of 16 votes, closely followed by illustrative logos which attained 5 out of 16 votes. The word mark and combination marks received 3 and 2 votes respectively.

Judging from the results you might agree that a strong graphic symbol for a product emblem is highly valued. It gives more personality to your company and is more distinctive as opposed to the other logo types. Congratulations to the iconic/symbolic logo for achieving first position and thanks to you guys for participating in our poll. Until next time ciao!

Why in the world do people go wearing flip-flops and T-shirts to the office? At the beginning of the 90s, the ‘causal business attire’ trend, or ‘business casual’ as it is commonly called, began to be a part of every office environment, and at the end of the decade, the trend boomed.

According to the Society for Human Resource Management, 95 percent of the U.S. companies had some sort of casual day policy in place in 1999, compared to the 24 percent in 1992. Furthermore, the casual clothing manufacturer, Levi Strauss, estimated that about 75 percent of Americans went to office daily wearing casual clothes in 1999, whereas only 7 percent in 1992.

But what does all this have to do with logos and logo design? What’s its significance to the designers? Well, a lot actually. It turned out that this ‘business causal’ trend has been a constant aspect of designers and designing firms. No other business category has been infiltrated with this casual movement than the designing industry. But often, this trend is distorted by many people who rather than dressing up casually, take steps further and totally give a new meaning to the ‘business casual’ trend by wearing shorts, singlet, and other ultra-casual things to the office (I still remember a professor of mine, who use to come to the class wearing flip-flops in the winters).

Thus, the reason behind this week’s LogoBlog Poll is to conduct a survey of our viewers’ perception about this trend and things that are inappropriate to wear at work, no matter how casual they look. So, what is the most inappropriate casual thing to wear to work, well: it’s Flip-flops. Other inappropriate things include Walk Shorts, Singlets, T-Shirts, Jeans. Additionally, some visitors also voted and added other options like Sandos, Swimming Costume and Sandals.

Therefore, it’s confirmed that flip-flops are the most inappropriate things to wear to work. Thus, avoid these at all times for the sake of this trend. Let’s not portray a bad image of this comfortable business attire. Until next week, happy casual living!

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It’s that time of the week again when we announce our winner for the LogoBlog Poll. Last week’s poll was about the upcoming 2008 Presidential Campaign logos. We asked our viewers and readers to vote for their favorite logo, out of the 5 nominations from the 2008’s US Presidential Campaign. We narrowed our selection of 2008 Presidential Campaign logos to those of Barack Obama, Hillary Clinton, Jim Gilmore, Rudy Giuliani and John Edwards.

Among them, Barack Obama’s campaigning logo got the highest percentage of votes, thereby winning the week’s LogoBlog Poll. His logo got 42% of votes whereas, Clinton’s, Giuliani’s and Edward’s got 13%, 21% and 17% respectively. Jim Gilmore’s campaign logo received a disappointing 8% of the total votes.

Without a doubt, Obama’s presidential campaigning logo was the best in the bunch and probably one of the best so far. Thus, it isn’t a big surprise to see Barack Obama logo win this poll. On the other hand, the response to the Clinton campaign logo was surprising. Despite having a strong design, Clinton’s logo did not even manage to grab the second place partly due to the slogan ‘For President’ in it. Goofy, isn’t it? Don’t we all know that Hillary is running for President? Duh!

As for the winner, Obama’s logo is the only logo in the campaign that has a theme of a new horizon on America. When others were busy trying to tell people that they are running for president, Obama’s campaign intelligently defined his presidential motives in their logo, while also advertising the campaign.

Congratulations to Barack Obama’s Presidential logo for winning the LogoBlog Poll.

For more information on these and other, visit 2008 Presidential Campaign Logos