According to a survey conducted by Strategic Name Development, a brand name consultancy based in Minneapolis, USA, ‘a restaurant logo design should be simple and easy to read but not so simple that it loses distinction and fails to communicate the restaurant concept to consumers’.

The restaurant logo design is often the only marketing strategy for the restaurants to advertise their eatery and to attract customers if no or little publicity is being done. It is important for the restaurant logo design and name to convey the proper message of the restaurant, which includes
the meals it expects to serve, the atmosphere the customers can enjoy when they dine-in and what concept the logo carries. It is also important for the restaurant logo design to be distinctive, simple, and easy to read. These attributes do not only provide character to the restaurant logo design but also assist in the business growth by motivating the customers to dine-in.

The following are the 3 essential qualities for a restaurant logo design to work and attract customers:

1. NAME
A restaurant’s name is the foundation of its logo. It also quickly and easily conveys the restaurants’ menu and environment offerings. As the business expands, the name becomes a trademark of the restaurant and remains its identity even after additional offerings are available. Thus, it is necessary for the restaurant logo design to feature the name in a distinctive manner. Examples of such names include Nacho Nana’s, Taco Bell, Pizza Hut, etc. all of which convey a sense of the menu and ethnicity of the food provided in these restaurants.

2. DESIGN
If a restaurant’s name is its foundation, the design is its building. Like other building, the design should compliment its foundation and environment. A restaurant logo design should be distinctive and relevant. You can not expect a sophisticated, Italian restaurant feature an animal on it (even if meat is the main course!). Yet, a classy italic writing style and a bottle of wine will brilliantly tribute the Italian atmosphere.

3. COLOR:
Why it is that there is no picture of Ronald on McDonald’s logo; after all Ronald is synonym to McDonald’s? The letter ‘M’ with its red and yellow color is so powerful that any image would detract from its effect. That’s the whole thing about color scheme in logos. A color scheme is as important for a logo, as the other two qualities. It should be according to the mood and flow of the restaurant and should be distinctive and easily recognized by the people.

So the next time you are planning to open a restaurant or changing your restaurant logo design (if you already have one) for that matter, do consider these essential qualities before finalizing your, “restaurant logo design”.

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Logos define the business nature of an entity. That’s why it is crucially important for the logos to convey the proper message of an industry to the general public. Medical logos are no exception; there are some strict criterions employed in the creation of these logos. Medical logos should symbolize the motive of working for humanity and treating health-related problems, with color, style and font playing an important role in expressing the industry’s mission.

Color:
Medical logos usually contain the colors red, blue and white. The usage of these colors in medical logos is due to the fact that each color represents a certain degree of medical quality. For example, red in medicine represents disease; blue is the color of antibiotics and thus, is also the color of cure or treatment; and white stands for peace and humanity. Though other colors may also be used in medical logos, these are the ones that symbolize the message of health-care.

Image:
The importance of images in medical logos cannot be denied as its relevancy addresses the motive of a company. Take for example a pharmaceutical company logo that shows a book. This logo would not represent the company’s mission, which is to be innovative in the field of medicine. Similarly, a Child Clinic logo does not suggest it specializing in child healthcare by showing DNA strands on its cover, despite the significance of the field. Proper images work in determining the true essence of medical logos.

Font:
The fonts and wordings in medical logos are kept formal and in accordance with the colors and image. The text is kept bold, where needed, to easily state the message. But mostly, medical logos do not need any text to go with it and thus extra text should be avoided to evade overdoing the logo.

Logos are the representation of the nature of its business. It demands distinctiveness but at the same time must be relevant to a field of interest. Though similarities may intervene in medical logos due to the vast array of related industries in medicine, they should not be the same.

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Educational institutes are not just a place where people are trained for in a particular discipline. They also refer to a more versatile approach of learning the true value of that discipline, and what better way to express the values of the institutions than expressing those on their logos. Logos are an organization’s main feature of recognition and must be used to portray the mission, culture and aim of the company. Education logos too, need to portray the value of the institute.

Structure:
Education logos should be conceptual and at the same time, simple. They should clearly state the institution’s achievement of being an innovative, leader in education, or simply offer to give a strong position in the market. The size of the fonts should also be kept standard, depending on the titles. The name of the institute should generally be kept larger than the slogan and the colors in the education logos should be bright to lure young minds.

Flexibility:
Education logos need to be flexible and adaptive. It should have the capability to look good on different mediums without losing its originality. The education logos should also compliment the flow of the object on which it has been placed. It must not abuse the object’s appearance and should look good when the logo is placed on it.

Design:
Designs used in education logos should also be simple and clearly defy the motive of the logo. Sometimes, there is no need to put designs on the logo (icons, images, etc.), as a monogram of the institute fulfills that need. Other times, images used, should be minimal and relevant.

As someone once said ‘the principle goal of education is to create men who are capable of doing new things, not simply of repeating what other generations have done’. Similarly, the principle goal of education logos is to convey the true identity of its carrier and not of someone creation. Thus, education logos should strive to be distinctive yet relevant.

Images References:
Logo of ‘Illinois Home Education’ taken from http://www.illinoishomeeducation.org
Logo of ‘Lancaster University’ taken from http://www.lancs.ac.uk

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