Archive for the ‘Logo Tutorial’ Category
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15March
- Trends in Fashion Logos
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In today’s corporate world, there is nothing as ethereal and yet so crucial as a company’s brand image. Although it’s difficult to measure the impact it has on the overall success of the business, logos have been acknowledged as the major contributor to the brands’ profitability. Yet as logos are becoming increasingly popular within the business community, they are simultaneously becoming the focal point of the masses who see them as symbols of everything being offered by its possessor(s). In order words, logos give the general perception of the companies’ products and services. Additionally, their use provides certain degree of sophistication, reliability and authenticity to a brand. Hence, logos are also being constantly used in fashion industry as fashion logos. Fashion logos are used on fashion labels as a personal mode of expression of the designer. Fashion logos represent creativity, originality and style of the brands.
Image in Fashion Logos:
This is by far the most important element of fashion logos. The image used in fashion logos should communicate the style of a brand. That’s why; many fashion labels just have company’s emblem or initial(s), in a stylish manner, as images on their fashion logos. Examples of such fashion logos include: Versace, Lacoste, Nike, etc. Font in Fashion Logos:
Having the right font is critical in fashion logos. The character of the font in fashion logos creates a design twist that provides a distinctive presence, which makes the fashion logo unique. Color in Fashion Logos:
Fashion logos have high-impact colors in them like red, black, white or gold. Though any color can work on a fashion logo, depending on the color of the background on which it is placed, the high-impact colors give a positive look to the overall appearance of the fashion logo. These colors also give the fashion logo maximum exposure on a brand and will project utmost importance.Looking to Find a Logo Design Company? Browse Logo Design Directory
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09March
- The Fun in Kids Logos
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Annie Sullivan once said that ‘children require guidance and sympathy far more than instruction’. That’s why kids logos should be designed in a direct manner with friendly and caring colors, images and fonts to attract children, rather than an instructional way which is targeted for older audience.
The whole idea behind kids logos is to express the motive of the company to the younger viewers and consumers of its products and services. Clearly, kids at a young age don’t have the tendency to separate fact from fiction and right from wrong; which is why it is crucially important for the companies, which target their products and services towards kids, to display honest and informative messages with their kids logos. It is also important for these logos to carry with them the elements of bright and cheery colors, interesting and imaginative images and artistic but simple fonts.
Element of Kids Logos:
Kids logos should be kept as simple as possible. It should also be informative, friendly and attractive.
1) Colors:
The colors to be used in kids logos must primarily be bright colors. It not only offers the element of attraction to young viewers, but also assists in their growth of interest about the product or service among them.
2) Images:
An image provides expression to a logo. Similarly, an image in the kids logos provides the visual expression or idea of the brand. For this purpose, image/s used in kids logos should be relevant to the mission of the trademark. It should be simple to understand by kids and at the same time informative as children cannot comprehend as to what’s written on the product.
3) Fonts:
Fonts do not play a crucial role in the success of kids logos because younger children are unable to understand the text. It is however, a significant element too. Fonts used in these logos should be child-oriented with bright colors, artistic designs and attractive typefaces.
Logos are the symbol of recognition of a trademark. They are meant to attract consumers towards them and emphasize the essence of the company and so, it is necessary for the logos to be strategically planned for a target audience. Thus, kids logos should be centered on the habits of young children and be a magnet for them. It should revolve around the mentality of juvenile audience, but with a mature focus.
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08March
- Religious Logos: Logo Tutorial
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Symbolism in religion has existed from the beginning. It refers to the use of certain figures, marks, symbols and texts to signify a religious message or divinity, such as the cross for Christ and Christianity. Hence, it is an important characteristic of most religions.
A religion can best be described as the language of concepts related to human spirituality. That’s why when it comes to the designing of religious logos, proper attention should be given to the structure of the logo. Religious logos should be designed in a manner that will easily portray the concept of the respective religion. It should symbolize the religion’s message, mission, norms, values and mostly importantly the religion itself.
Features of the Religious Logos:
Following are the main attributes of religious logos:1) Colors:
Colors used in religious logos are usually light and sober, like white, black, etc. Yet, they’d include the elements of red, yellow and blue. These colors represent peace, harmony and faith because of which, they are common in religious logos.
2) Fonts:
Religious logos have fonts that are simple and bold. Among them, Times Roman and Serif are widely used because of their simplicity and character.
3) Style:
The general approach in designing religious logos is simplicity and relevancy. It should strongly be taken into consideration that religious logos incorporate an idea that does not offend the believers of the religion for which it is made. The style should be conformist and tangible in religious logos.
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02March
- Business Logos
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Business is the art of managing people to organize and maintain collective productivity towards accomplishing particular goals, usually to gain profits. The term ‘business’ has multiple usages, but mostly refers to a particular company, corporation or market sector. These entities have distinctive nature and uniqueness in their respective fields. That’s why when it comes to business logos, special attention should be given towards its’ designing.
Business logos have the tendency to symbolize the corporate identity and function of a company. It can be a powerful tool for the promotion, creditability and overall success of the company.
Elements of Business Logos:
1) Colors:
Colors used in business logos must reflect the nature of the business. It should also compliment the image and overall style of the logo. Colors like black, red, white and green are widely used in business logos as they provide simplicity and character to the icon.2) Fonts:
Business logos have fonts that are simple to understand and easy to read. The sizes of the typefaces are kept standard. The name of the company is highlighted and is usually larger than the slogan.3) Style:
The style in business logos intensely affects its general idea. When a business establish, the logo becomes its identity. Thus, it is crucially important for businesses to employ the right style to their business logos and express the clear message to the customers. Looking to Find a Logo Design Company? Browse LogoBlog
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01March
- Biotechnology Logos
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Biotechnology refers to combining DNA of plants and animals for modification purposes and their use in agriculture, food science and medicine. There has been a great deal of talk - and money - poured into biotechnology with the hope that miracle drugs will appear. Some people believe that the impact of biotechnology will be on the same scale as of computers. But despite growing hype about the field, there seems to be a dearth of good design and creativity in biotechnology logos.
Features of Biotechnology Logos:
Biotechnology logos should graphically be appealing, simple, creative, and give a positive feeling to the audience. Following are the important features of biotechnology logos that address the said qualities:1. Colors:
The colors used in biotechnology logos must be attractive yet complimenting to the whole image. It ought to be appealing by presenting brilliant color combination between typefaces and image/s.
2. Fonts:
Artistic impressions and imaginative text not only looks nice, but also enclose the essence of style in a logo. That’ why when it comes to fonts, the typefaces used in biotechnology logos must be creative and explicitly logical. The ‘Solstice Neurosciences’ logo is a perfect example of such depiction. Here the company’s name is creatively illustrated by the handling of “O” in an artistic manner and still manages to be amicable with all the letters.
3. Style:
The style in biotechnology logos should be as simple as possible. It should be both appealing and approachable to give it a modern as well as a professional look. Here is a good example of how a biotechnology logo should look like. The “Javelin” logo encompasses the stylish qualities of brilliant color combination, relevancy and flaunt of text and a modern fascia it gives to the logo.
Logos are the symbol of a company. They not only become the trademark of the company’s products, but also symbolize their quality and savoir faire in the market. Thus it is crucially important for the bio-tech companies to create inventive and innovative biotechnology logos as the success of these companies largely depends on strong marketing programs.
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