Archive for the ‘Logo Tutorial’ Category
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20December
- Hotel Logos
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A Hotel provides its customers with comfort, leisure activities and excellent services to make them enjoy their business trip or vacations while still feeling at home. Nevertheless, hotel logos are a key element for hotels to inflict an overwhelming impression on their clientèle as it boosts their publicity and help them generate big profits.
Elements of hotel logos:
Hotel logos depict hotels as dependable corporations. These logos enforce the impression that the hotel they represent are the ultimate providers of the best hospitality services. Following are some significant features of the hotel logos that successfully accomplish the desired goals of the business:
Style of hotel logos:
The style and shape usually acquired by hotel logos is simple and elementary. Hotel logos must portray elegance and grace, which are the attributes of the hotel industry. Furthermore, hotel logos should encompass the element of hospitality in them to reflect the values of the business. Mostly, hotel logos have their title/name presented in a simple yet stylish manner, justifying the above-mentioned qualities. In some rare cases, a diverse look identifies the location, heritage or the amenities provided at the hotel, like the Taj Hotels logo has a cultural look, while the logos of the MGM Grand Hotel and The Ritz-Carlton Hotel chain speak of grandeur and their magnificent size.
Color of hotel logos:
To make an impact on the viewer, colors of the hotel logo have to be selected very carefully. The colors mainly used for hotel logos are either dark or bright, giving a very peaceful impression. Red, yellow, black and several tones of blue are usually used in hotel logos. These colors in the hotel logos represent the sophistication and refinement of the hotels and at the same time, give a character to the image of the logo. In most of the hotel logos, a single color is used throughout the design.
Font of hotel logos:
Apparently, fonts display the information about the company. For hotel logos, elegant fonts are mainly used that can clearly define the hotel itself. Fonts in hotel logos can range from exquisite and modern letterings to traditional typefaces.
With so many hotels mushrooming in nearly all major countries and cities of the world due to an increase in tourism, each hotel, in its true sense, must focus in providing hospitality services to its customers with a distinctive identity. And what better way there is to depict this element of warmth than to show it through your hotel logo.
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06August
- Designing Insurance Logos
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Logo is a symbol that allows the consumers to seek you, remember you and set you apart from the rest. And even though your logo is not your brand, its continuous projection directly affects how your label will be received by others. It heightens the prospect of your brand being perceived as a competent product.
Insurance companies are financial institutions which generate their resources from the sale of premiums; covering individuals against loss. Their objective is to enhance the expertise of their agents in order to provide supreme economic safety to the customers they serve. First and foremost, insurance company logos need to be bold and striking in order to impress the consumers. They must also facilitate feelings of satisfaction and encourage perceptions regarding the company as a stable and secure establishment.
Elements of Insurance Company Logos:
The logo should persistently bolster the client and reinforce the premise that you are working for them in order to grant the best assistance possible. Thus an exemplary insurance company logo is required in order to project the firm’s uniqueness and ensure that it is considered as a trustworthy corporation. Some significant aspects of insurance company logos:
Shape of Insurance Company Logos:
The aim of a logo is to be memorized, hence the simpler the better. The shape must be straightforward, fresh and swift. Usually insurance company logos are just the name of the business in a notable font. Use of symbols promote relevancy and add character to the logo. Altogether, these attributes characterize an insurance company logo.Color in Insurance Company Logos:
Color plays a vital role in insurance company logos. The colors need to be bold, uncomplicated, and easy to recognize and remember. It is necessary to find a suitable color combination that will have an everlasting appeal for the viewers. The colors widely used in insurance company logos are blue, black, white and yellow. And they prove to be quite appropriate. The color blue indicates security, authority, trust and corporate stability within an insurance company logo. Black denotes distinctiveness, boldness and sophistication whilst white and yellow represent truthfulness and positivity respectively. These colors effectively highlight simplicity and refinement in an insurance company logo.Font in Insurance Company Logos:
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The font employed within the insurance company logo moreover accentuates the impression of prestige and individuality held by the firm. Fonts such as Times New Roman and Arial black are used extensively as they project a bold image and render the logo to be more arresting.
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27July
- Business with a 3D Logo
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An intelligent and appealing visual identity not only provides a brand with essential recognition, but also ensures its success. Therefore, it is safe to conclude that with proper marketing strategies, a logo is one of the most important ingredients in building a long-term impression on the customers.
This concept is very well managed among business entities that see logos as an important part of the business image. As a result, companies and designers are striving to create attractive yet distinctive logos that not only lure minds, but also add an eccentric aspect to the whole image of the business. However, with new logo designs being introduced almost daily, creating the right type of intelligent and distinctive logo is a challenge often faced by many designers. 
In order to create a strong visual identity of a brand, designers are inventing unique and innovative concepts of corporate and brand logos. Among these creative masterpieces, 3D logo designs have revolutionized the logo market in a way like no other by offering high quality icons and typefaces in 3 dimensional views. What is a 3D logo?
A 3D logo design refers to the designing of logos with special 3 dimensional visual effects in high resolution image files. 3D logos consist of bright colored images, attractive typefaces and appealing styles with 3 dimensional effects. 3D logo can be used for any web, print or visual representation but is usually recommended for web use. Because of its design properties, 3D logos are not created in Vector Format and are mostly made in PSD layer format, which can be separated from the background for easy use. Thus the image, text and size of a 3D logo can easily be modified in any graphic software like Adobe Photoshop.
So, the next time you are considering to get your business a distinctive logo, do consider a 3D logo.
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06July
- How to Create IT Logos
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Information Technology (IT) is an ever expanding field of computer sciences and communications. It refers to using computers and its related components (software, hardware, networks etc.) to process, store, safeguard and recover any electronic data. It has also become the backbone of the recent telecommunications revolution, enabling efficient and cheap communication and the transfer of data across the world within minutes. IT is a booming industry that requires huge investments and proper marketing and branding strategies for the promotion of its products. Thus, an IT logo needs to express the advanced technological nature of the business while still focusing on magnetizing customers’ recognition and support. It should incorporate all of these essential elements of the IT business to succeed in providing necessary identification, while being elaborative.
Elements of IT Logos:
Following are some features that are mostly incorporated in IT logos:
Colors in IT logos:
Colors play a crucial role in giving the IT logos an attractive and quality façade. In IT logos, mostly shades of green, blue, orange and black are used. These colors portray the developmental and technological features of the business, while focusing on bringing essential boldness and recognition to the overall image of the IT logo.Style in IT Logos:
Style is deemed to be the most creative and challenging feature of the IT logos. An intelligently designed IT logo, with relevant style, will guarantee a strong logo design. However, a poorly created logo with an irrelevant concept may pass the wrong impression about the objectives of the company. Thus, it is important to incorporate a correct and clever style in IT logos. Examples of such work include: inclusion of sharp images with maximum number of mega pixels per inch/cm, addition of cell phones, pointed arrows, and other related designs to show the ever-developing and innovative nature of the IT business.Fonts in IT Logos:
The use of fonts in IT logos should be innovative. However, their use should refer to the emergent and inventive character of the IT industry. Sharp, crisp and bold typefaces are often used in IT logos. While these innovative and modern fonts are employed in IT logos, their simplicity will always be important. Thus, the fonts in IT logos need to be simple, characteristic, and expressive.
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22May
- Accounting Logos
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Accounting is a process that primarily discloses financial information of the company. It is generally used by the decision makers, including managers, investors, tax authorities, etc., to allocate resources inside and outside of the company. Accounting is also termed as the “Language of Business”. Thus, many accounting firms have taken a visible and more prominent shape in the mainstream business world.
Like many businesses, accounting firms need proper marketing strategies for their promotion and success. They need to incorporate the integrity and value of the accounting business, while focusing on drawing recognition and customers’ trust. Thus, an accounting logo that visualizes these appropriate accounting elements may aspire to attract the audience towards the company and its business.
Elements of Accounting Logo:
Following are the elements most widely used in designing accounting logos:Colors in Accounting Logo:
The success of an accounting logo, to a large extend, depends upon the color scheme. A right color scheme with appropriate design can result in the success of an accounting logo, whereas, a wrongly adopted one may result in the failure.In accounting logos, blue, green and shades of black are widely used and all for good reasons. The color green indicates stability and endurance in an accounting logo, and is generally associated with money. Blue, on the contrary, denotes power, knowledge and integrity; while black represents strength and authority in an accounting logo. These colors further demonstrate elegance, prestige and simplicity in an accounting logo.
Fonts in Accounting Logo:
The fonts, used in an accounting logo, must compliment the rigid significance of the accounting profession with simple and expressive typefaces. Fonts like Times New Roman and Arial are widely used in accounting logos as they simply display the text without much confusion. They further have the ability to reach out to the audience and grab attention of the customers.Style in Accounting Logo:
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Generally, the style in an accounting logo depicts financial integrity of the business and associates the firm with it. Simplicity, character and relevancy are the attributes that together define an accounting logo.