I received these photos in an email and thought it would be interesting to post them. Take a look the vast popularity of the logos for some major companies. Some logos are so famous the consumers know exactly what they are without words. That is ultimately the goal of any company’s marketing department: to create a “signature” for the company that stands out in the consumer’s memory. Take McDonald’s for example. The simple golden arches ...

As some of you may have noticed, I have worked very hard to not bore you by repeating article topics. However, while rereading some of your comments I noticed something quite interesting. I’m not sure if everyone will see it or not, but I cant help but draw a connection between the new Pepsi logo, and the Obama logo which became so famous. First lets take a look at the Pepsi logo. With a new ...

For all you surf bums and X-treme fans out there it appears there is some more controversy surrounding the X-Games. No, this drama isn’t who can do the most back flips, or even which athlete has the newest reality TV show. Instead this drama is of the most exciting sort, logo drama. It appears that there is an issue mounting between the logo of two popular x-treme sport moguls. Quicksilver, one of the world’s most ...

As many of you saw on the presidential debate last night, there are some clear difference between the candidates. Economics, foreign policy, and energy aside, there are new battles differentiating the presidential hopefuls, their marketing strategies. Here is the original Obama logo. I have never touched on the design itself, but I have to admit I like it. Red, white and blue, a little cliché, but I can understand why. The design is incredibly simple ...

A few days ago, we posted an article regarding the unethical practice of replication of logos. While we received a large number of comments (both in favor and opposition, and some very critical of our views!), we have come to believe that our blog has an increased readership. The article seemed to spark off a few negative vibes, and hence we felt a sequel to the logo theft post was required. As we have stated ...