Single-letter logos are more simple and effective and can cause instant brand recall if properly embedded into the hearts and minds of the customers. Moreover, they require utmost creativity on the part of a logo designer to mend and bend a single letter into a suitable and effective message within the logo design. On the other hand, logos with multiple letters give the customers an ease in memorizing the company’s full name. It also gives the logo designer the room to express his creative wisdom.

Today, I have collected an assortment of 24 single and multiple letter logos. This will demonstrate a contrast between both the types and help identify which is more useful.    

Single Letter Logos:

Multiple Letter Logos:

Maverick’s Custom Trousers

Bender

Dol

Arturfo

ViraLabs

Elefont

Silk Skin

Mozaido

Shrink Media

FORESTAL

Urban Acres Buildcon

Utensil labs

Precision Networking

Rhymes from the Rocks

Playground

Minimum

NWA Boat and Sport Exposition

Chameleon

Hand Made Edition

IncExpert

Shout

Perfect Crowd

New Wave

Mini Museum Mürren

Enduring client trouble is every logo designer’s dilemma. While finding more clients is a nuisance itself but dealing with clients that won’t pay for your logo design is even more bothersome. It can be really frustrating for logo designers when they work their entire energy over a certain project and in the end don’t get compensated for their toils and troubles.

While issues over payments and remuneration are a persistent nuisance for logo designers nowadays, we can be sure of one thing…the history of logo design is filled with such cases where clients have made excessive delays in payment or simply didn’t pay the designers at all. Hence it is always better to be prepared for any wrongdoing beforehand.

5 Deadly Signs that tell your client won’t pay – Beware:

Although zodiac signs can help you predict your life’s future proceedings, it might not help in telling the signs that your client will not be paying you. Here are five sure shot signs that indicate your clients won’t pay you for your logo design.  

1. Not answering your calls:

Being busy to answer a call is acceptable but when your client does not respond to your calls over several days, you can be sure that you’ve been stood up. This the most dangerous sign that indicates you’re not going to get paid by your client for your logo design. You might presume, for a few days that the client is stuck in an emergency. But when you don’t get a call or email, it shows that the client does not want to get the job done and compensate you.

2. Starts showing lack of interest in the project:

All of a sudden, you start noticing that your client isn’t keen in listening to your suggestions and has stopped taking interest in your logo design process. Voila! That’s a clear cut sign that he has lost interest in getting the logo designed and wants to just run away without paying you a penny. You can try testing your client’s enthusiasm over a few days and if it continues, then you can be sure to say good bye to your remuneration.

3. Makes delay in payments:

When you’re dealing with clients who pay in installments, you can observe some critical signals of not getting the full reimbursement. When your payments are arriving extremely late, you can be sure that your client isn’t willing to pay you the whole fee. Moreover, delay in payments when your client’s check bounces is another dangerous sign that you will not be getting compensated for your labors.

4. Continuously mocks your designs:

Client criticism is a normal thing for logo designers to bear. But when your client constantly mocks your work saying foolish things like “My 5-year-old daughter can make a better logo design than you”, you can be certain that he is seriously going to ask his daughter. Clients can come up with lame reasons of getting a logo designed even by their neighbor. Hence, the next time you hear you client coming up with silly notions, be prepared to get dumped.

5. Asks you to postpone the project for a while:

“Hey, could you just hold the logo design for a few days? Rain check! ” When you hear these words from a client, you can be most certain that he’s running away. It’s not the project that’s being held up, it’s you who is being stood up in the middle of your efforts. What happens here is that some clients spend quality time with designers and in the middle of the project, ditch them while robbing them of their remuneration and logo design ideas.  

Practical ways to handle such situations:

Let me clarify that my post is not to create negative opinions against clients. In my next post I will suggest you some practical ways on how to handle such situations where your client won’t pay you.  

Have you ever faced any of the above signs from your clients? Do you have another sign that can indicate your client won’t pay?

  ]]> http://www.logoblog.org/wordpress/dangerous-signs-clients-not-pay/feed/ 11 http://www.logoblog.org/wordpress/latest-logo-design/ http://www.logoblog.org/wordpress/latest-logo-design/#comments Thu, 22 Jul 2010 16:29:06 +0000 Nora Reed http://www.logoblog.org/wordpress/?p=4623

With the passage of time, the logo design industry has evolved into a highly developed and organized field. Although brand identities were created way before the technological age, the new technology age tools and expertise have made designing logos extremely easier and better in quality. Although it is not easy to discover the origins and history of logo design, we can still analyze its future trends and prospects.

We have witnessed many famous logo designers in the past who have stamped their name in the logo design field. But let us focus on contemporary logo designers for a change. The modern-day logo design world is blessed with countless designers who possess immense creative talent and flair. Today’s post features 20 of the most outstanding logos created by the designers of the contemporary logo design world. Have a look at these commendable works.

Bop Entertainment

Camora

Colossal

Creative Library

Dai Sushi

Enable Holding

Face to Face

Inquiring

Loin Bird

Live at the Moment

Mark Edmunds Associates

Mini Museum Mürren

Namyslow Airport

New Wave

One1

Perfect Crowd

Push the Bottle

ThinkTank

Vivid Vogue

WYY Water

A warm welcome to all my devoted readers…today I come with good news for all graphic and logo designers. It gives me great pleasure to announce the launch of Logo Blog’s very own “Logo Design Gallery”. The sole aim of this effort is provide aspiring graphic designers the perfect platform to thrive upon and showcase their creative flair to the logo design world.

The idea of creating a Logo Design Gallery came as a solution for those aspiring and less privileged graphic and logo designers who cannot make the limelight because of insufficient exposure in the market. This gallery is another step forward from Logoblog.org in contributing towards the betterment of the logo design industry.

Without any hassle, you can submit your logos for display and get ratings on them from other designers. You can build your complete portfolio by adding more logos anytime you want. Moreover, the gallery showcases the “logos of the week” by displaying the best logos under the spotlight.

I hope the Logo Design Gallery will prove to be useful in providing logo designers the opportunities they deserve. Please don’t forget to share your views and comments regarding the Logo Design Gallery experience with us.

The all-famous Apple logo design is in no need for introductions and praises. Designed by Rob Janoff, the Apple logo design has witnessed a series of alterations. A few days back, site carrying unreal news related to Apple, published a joke piece about apple redesigning its logo. The irony is that this news is being spread on renowned blogs as well, creating heaps of confusion among the masses.

How this sardonic tale started:

The apple logo folly is another addition to the logo design controversies hitting the blogosphere. The drama started when Scoopertino.com, a site posting fake news related to Apple Inc, floated a wild story involving its logo redesign. The satirical website alleged that Jonathan Ive, Industrial Designer at Apple, decided to remove the Apple from the apple logo, leaving only a leaf in the logo design. Scoopertino goes on further satirically adding a picturing showing an unreal brand campaign with the leaf logo and a fake apple iMac carrying the spoof leaf logo.    

Promoters of the misinterpretation:

The ironic part of this whole incident was that two of the most recognized logo design blogs endorsed the Apple logo redesign joke. Logolounge.com and imjustcreative.com have seemingly promoted this unreal news without prior verification. Although, Apple Inc is a very attractive subject to write about, but spreading unrealistic stories about famous brands can be misleading for the readers.  

Unreal news trend – right or wrong?

Even though the site spreading unreal news claims to be a parody site, spreading news like these on the blogosphere can be misleading for the common people. Don’t you think that publishing fake news with such brazenness is somewhat out of the humor limits? Also, is promoting this fake news from unreliable sources without proper verification correct? You be the judge!!!   ]]> http://www.logoblog.org/wordpress/apple-logo-design-folly/feed/ 7 http://www.logoblog.org/wordpress/hidden-code-cyber-command-logo/ http://www.logoblog.org/wordpress/hidden-code-cyber-command-logo/#comments Wed, 14 Jul 2010 12:34:25 +0000 Nora Reed http://www.logoblog.org/wordpress/?p=4561

Since its inception in May 21, 2010, the US Cyber Command (USCYBERCOM) has been in the news largely because of the mystery behind its logo. Apart from its fancy logo design, the real attention getter was the strange string of characters inscribed in the inner gold ring of the logo. As it turns out, there really was a secret message inscribed in the US Cyber Command logo after all.

This was another addition to the series of logo design controversies particularly relating to US Government departments. A few months back, the US Department of Defense’s Missile Defense Agency was in the limelight for its similarities with the Islamic crescent and the Iranian Space Agency logo.  

Where is the Secret Code?

At a first glance, it might evade the viewer, but at a closer perusal of the logo, you will find that the US Cyber Command emblem consists of 32 random characters “9ec4c12949a4f31474f299058ce2b22a” embedded in its inner gold ring. Online technology magazine Wired.com was the first to bring this to notice and launched a contest to solve the puzzling cryptogram.

What does the code mean?

If you enter the above mission statement into an MD5 hash generator, the 32 character string “9ec4c12949a4f31474f299058ce2b22a” inscribed on the USCYBERCOM logo is generated. An extremely perplexing logic behind a logo designed for a Cyber War Agency.

You Decide!

Trends are prevalent in every industry and logo design is no exception. Trends and fads enable us to forecast which logo designs will prove to be successful in the year to follow. But the intriguing thing about logos is that you cannot accurately make logo design trend predictions. As the logo design industry flourishes, more and more trends evolve each year.

One of the logo design trends of 2010 is wave logos, referred to as ‘Festoon’ by logolounge. The concept in making these designs is to use waves in such a way so as to create an overlapping and transparent effect. These logos can be used to depict a sign of joyfulness, celebration, calmness and composure.

Here are 22 inspirational logos that perfectly display this phenomenal wave or the festoon effect.

SoundWires

Plastic Whale

MediaWaves

Boat and Sport Expo

EcoFille

HeriCDK

Art Work Gwinnett

Luna Maya

SparroWave

WaveStage

Jplane

GoodWaves

PartnerShip

Fresh Hanger

Creative Waves

FireTail

io One

ColorWave

Travel World

Vatchr

The Zen Web

The Point

We’ve heard of the old proverb “Too many cooks spoil the broth”, but there is a new maxim that logo designers must ponder … “Too many elements spoil the logo”. Sometimes, it is difficult to realize as to what makes a memorable logo? There is no arguing the fact that simplicity and minimalism is the key to perfection. As the great Leonardo da Vinci himself puts it…Simplicity is the ultimate sophistication.

We have witnessed many logo designs fail, even though they were created by maestros. Using the design elements in disarray is the biggest reason for the downfall of many logos. Although embellished and decorated logos may look good in the mock-up version, but it doesn’t appear the same in the implemented form.

Absurd Symbols and Shapes:

Adding too many symbols and icons that have no pertinence to the logo always proves to be catastrophic. Recall the infamous London 2012 logo. Inspite of the fact that it was designed by the famous logo designer Wolff Olins, it proved to be a disaster. The biggest criticism it faced was its vague shapes used to denote 2012. The logo altogether became a clutter.

Busy and Cluttered look:  

Loading a logo with too many design elements hides its main message. A case in point is the Burnley logo design which looks nothing more than a clutter of rubber bands of various colors intermingled into a complex knot. Neither does the logo in any way signify the city, nor is it fitting for an official logo.

Using scribbled fonts:

Font is a critical aspect of t a logo design. Using appropriate font type is crucial in designing brand identities. Fonts in logo design signify the degree of gravity and professionalism of an entity. You might remember the France tourism logo redesign last year. Its typeface was highly censured for its informal and childish look.

Too vivid can be too vague:

Although it is true that colors add life to a logo design, but too vivid can become too vague. The use of color is closely associated with human psychology. That is why use of colors must be appropriate and pertinent to the brand identity. A big logo design disaster was Kraft’s new logo which contains a burst of colors at the end of a red ‘smile’. This was obviously not a suitable for a large corporation like Kraft’s and did not complement their nature of business.

Stick to the essentials:  

In conclusion, logo designers must never overlook the essentials of a logo design…It should be simple, recognizable, comprehendible and meaningful. The design elements should be used in balance so as to create a memorable, distinct, appealing and momentous logo.   ]]> http://www.logoblog.org/wordpress/spoiled-logo-design-mistakes/feed/ 17 http://www.logoblog.org/wordpress/funny-google-logos/ http://www.logoblog.org/wordpress/funny-google-logos/#comments Tue, 29 Jun 2010 16:02:28 +0000 Nora Reed http://www.logoblog.org/wordpress/?p=4498

Google, as we all know, is the prime search engine on the cyberspace. The all famous Google logo is recognized for its multicolored scheme and unique font type. The logo design prompts the question of whether it is the color or symbol that makes a logo unforgettable.

We have heard a lot about Google Doodle contests, but have you ever come across hilarious fake parodies of the Google logos? Many Google logo designs are tailor-made for several occasions and festive days like Christmas, Halloween and Easter. But this innovative stockpile of fake parodies of the Google logos is something that you would surely enjoy.

Although there were plenty of humorous logos to choose from, I have picked out 30 of the funniest logoogles to share with you, courtesy www.logoogle.com

1. Google Shrek

2. Goooooogle

3. Spoogle

4. Goofy Google

5. Gargle

6. “Eye Tester” Google

7. Google Code

8. Stroodle

9. Giggle

10. Yahoogle

11. Gbay

12. Ringoogle

13. Gargolye

14. Guess Whoogle

15. Mc Google

16. Google Coke

17. Google Pac-Man

18. Goggles

19. Gaggle

20. Gaygle

21. Google ?

22. Google Burn

23. Google Mirror

24. Google Stutter

25. Google Alert

26. Moogle

27. Screwgle

28. Noodle

29. Google Discovery

30. Google Tax Day

A few weeks back, I discussed in detail about the future of logo design. But today, let us foresee our own future for a change. You might be thinking…how is that possible? To be honest, I’m no psychic or fortune teller but the zodiac signs can give us great insights about who we are and how our lives will progress. It also serves as an identity for every human being with a symbol to represent each of them.

But what if these signs are employed in designing logos and brand identities? Zodiac logos are a very rare breed in the field of logo design. They compel us to think what makes a logo memorable? Is it the significance of the symbol used? Or the vibrancy of the color employed?
Following logos bear resemblance to each of the 12 zodiac signs. Read on and find out which logo design represents you.

Aquarius – The Water Bearer
January 20 -February 18 Your element: Air Life Aim: To understand life’s mysteries Secret Desire: To be original and unique

Pisces – The Fish
February 19 -March 20 Your element: Water Life Ambition: To avoid feeling alone and instead feel connected to others and the world at large Secret Desire: To live their dreams and turn fantasies into realities.

Aries – The Ram
March 21 -April 19 Your element: Fire Life Ambition: The thrill of the moment Secret Desire: To lead the way for others.

Taurus – The Bull
April 20 -May 20 Your element: Earth Life Ambition: Emotional and financial security Secret Desire: To have a safe, joyful and wealthy life.

Gemini – The Twins
May 21 -June 20 Your element: Air Life Ambition: To explore a little bit of everything. Secret Desire: To be ahead of the rest

Cancer – The Crab
June 21 -July 22 Your element: Water Life Ambition: Constant reassurance and intimacy Secret Desire: To feel safe emotionally, financially and spiritually.

Leo –The Lion
July 23 -August 22 Your element: Fire Life Ambition: To lead the way Secret Desire: To be a star

Virgo – The Virgin
August 23 -September 22 Your element: Earth Life Ambition: To do the right thing Secret Desire: To love and be loved in return

Libra – The Scales
September 23 -October 22 Your element: Air Life Ambition: To be consistent Secret Desire: To live an easy, uncomplicated life.

Scorpio – The Scorpion
October 23 -November 21 Your element: Water Life Ambition: To survive against all opposition Secret Desire: To triumph

Sagittarius – The Archer
November 22 -December 21 Your element: Fire Life Ambition: To live the good life Secret Desire: To make a difference in the world

Capricorn – The Goat
December 22 -January 19 Your element: Earth Life Ambition: To be proud of their achievements Secret Desire: To be admired by their family and friends and the world at large