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10 Famous Logo Designs and how much did they cost?

Nora Reed — Wed, 12 May 2010 11:38:57 +0000

There is a vast distinction between the price and the value of a logo design. Some corporate logos are designed at exorbitant prices but their value is not parallel to the amount paid. While, several logo designs are made at a miserly price and still turn out to be extremely valued brands.

I have been asked many a times by some of my readers as to why the prices of notable logos are seldom told? This simple yet intricate query compelled me to probe the matter. After an extensive research and hours of painstaking Google search, I managed to round up the prices of 9 famous logos along with their respective designers.

Following is a table featuring 10 prominent logo designs with their price and other statistics.

Logo	Designed by	Year	Price
Enron	Paul Rand	1990s	$ 33,000
ANZ	-	2009	$15,000,000
NeXT	Paul Rand	1986	$100,000
Pepsi	Arnell Group	2009	$ 1,000,000
London 2012 Olympics	Wolff Ollins	2007	£ 400,000
Glasgow 2014 Games	Marque Agency	2010	£ 95,000
Melbourne Australia	Landor Associates	2009	$ 240,000
Nike	Carolyn Davidson	1971	$ 35
Twitter	Simon Oxley	2009	$10-$15
Google	Ruth Kedar	1999	-

Although I toiled a lot on the internet to find the price of Google logo but could not discover it. I would like you guys to help me out in unearthing the cost of designing the Google logo. Also, if any of the above given prices is incorrect, please let me know the facts.

Changing colors of Logo Design SEO

Nora Reed — Wed, 28 Apr 2010 13:26:27 +0000

Any of you happen to come across lengthy posts by some self-proclaimed masters of design industry? It seems like few “companies” and “freelancers” have an intense opposition against Google and its search mechanism. Nowadays, some absurd cases are seen active in the logo design industry, creating bizarre hypes about Google.

Google search brazenly challenged:

Undoubtedly, whole world massively depends on Google and its search assistance but no one has been able to explain how Google mechanism actually works. Taking this advantage, a handful of companies and freelancers seem to be propagating “their” philosophy of Google mechanism. They have gone as far as challenging the authenticity of Google by ridiculing its search results and surprisingly only for the term “logo design”.

Logobird.com has brazenly challenged the authenticity of Google search capabilities saying,

“The Google algorithm doesn’t understand professional logo design.

Yesterday, Steve Douglas from thelogofactory.com further gave his words of favor, saying

“Seems a lot of designers are starting to notice that all is not right in search engine land. And they’re right. It isn’t.”

Why do I get the feeling these people are close relatives of Google?

If you can’t beat them, defame them:

Logo designing is a growing industry and being a part of it is a battle of nerves. Those who cannot stand the test of times either lose the race or lose their nerves…what say? Steve Douglas from thelogofactory.com loves to spend more time spying on other blogs than on his own. Although Steve has a chronic habit of spying on other blogs and making up distorting articles (a dishonorable technique of generating traffic), I would advise if you spend more time on SEO, you won’t be conjuring flaws in Google. But I understand, how can one be left with much time after all this post raiding and spy reports? By the way, it was really brave of you to finally admit that “We’re all in this together”. I Agree!

What really surprised me was the entrée of David Airey in this bizarre act. Frankly speaking, I have always respected David as a very competent and skilled graphic designer, and still do. But I need to ask this… where is David heading for? Being the “sole operator” of multiple blogs, I fail to understand how can one slay his time in this spy work? To set the record straight, LogoBlog is owned by DK Tech in UAE. Its sole purpose is to provide logo design related and useful resources to its users.

"I never lie because I don’t fear anyone"

Let us now come on the subject of SEO and its latest color hats. In one of David’s recent post, when one of the readers asked about his link building techniques, this is what he replies

I’m sure that poor reader would want to see these directory submissions. By the way, isn’t this called SEO as well?

What color hat SEO is this?

Undoubtedly, excessive Grey Hat turns into “Black Hat”. And Steve Douglas has left no stone unturned in doing exactly so. Here are excerpts from his post

Someone recently asked me this “why do you link to your competition on your blog?” And it’s true, I’ve never been shy about linking to any site using (in most circumstances) ‘do follow’ links.

Well Steve, the bare truth is that it’s not the competition you are linking; it’s merely the “intimate ones” you interlink and support. Even a newbie can figure out that the only interlinking you do is limited to “the chosen ones”. Now what color hat SEO would this come under?

Here are the blogrolls of this friend circle (logobird, thelogofactory, imjustcreative, logodesignlove) continually interlinking each other’s blogs…”only”. Great work, team!

Contradicting Statements:

The babbling does not end here. Steve further contradicts himself with another “enlightening” verity about SEO:

“For each of these sites, there’s a set of support splogs and websites, often hosted on sites likeWordpressorBlogger. Those sites toss inbound links at both the secondary level of the network as well as the target site. For what it’s worth, and other than content scraping and logo raiding for content, we’re still probably in Grey Hat territory.”

For those who do not know, Graham Smith so-called freelance designer at imjustcreative.com is busy creating multiple blogs to support his “friends” by doing some SEO work for them. After all, what are friends for? As David titled one of his recent post …“Birds of a feather, flock together”….so true!

It’s either my way or the highway:

Then there is Graham Smith, (a “ very good friend” of David) who blatantly declares “Avoid Sub £100 logo designs”.What a tactful way of saying “It’s either my way or the highway”. What about those who cannot afford a logo design over £100 (from big designers), don’t they have a right to own a logo design? What a diplomatic way of diverting people towards oneself by labeling companies who offer low cost, economical logo design solutions as “criminals” (as quoted by Graham Smith) and portraying oneself as a “savior”.

Who is the ring leader?

After reading the ludicrous stories put together by this “friend circle”, I learnt that connecting blogs and making relations isn’t so hard after all.
Even more startling fact is that their comments section is full of statements from “only” within their group. Have a look at the comment section at thelogofactory.com minutes after the post went live.

This mysterious connection made me ponder… “who is the ring leader?” They are taking up a daunting move by challenging Google’s search results, with Steve declaring “We’re all in this together”

Not a good idea, team! A friendly advice…the “ring leader” should watch out for Google. Cheers!!

Update:

I would like to clarify this post a bit, and update things for the record. I do not wish to imply David Airey is lying or a liar in anyway. After reading David’s comment below, and thinking more about it I see now what he is saying. He makes a good point. I’m a big fan of both David’s design, and his blog and wish him all the best and hope he continues to contribute to our discussions here.

10 Lame reasons to get a logo designed by your neighbor!!

Nora Reed — Tue, 13 Apr 2010 09:32:25 +0000

It’s not new for logo designers to hear this excuse from their clients, “I’ll have my neighbor design my logo”. But they never tell you why. Most of you might not know what the reason behind this statement is. In fact there may be many reasons for clients to have their logo designed by their neighbor.

Today, I reveal the lame reasons as to why clients prefer their neighbor over professional logo design companies. Check out the top 10 amusing reasons why clients have their neighbor design a logo:

1. “He lives close to me – just next door”

Now that is one amusing reason to prefer your neighbor over a logo designer. I mean who wants to travel far off to meet a logo designer when you can go next door?