A logo design is a reflection of a company's corporate identity. That is why when companies merge, on several occasions their logo designs undergo similar treatment. When two or more corporate brands decide to unite, either through a merger or an acquisition, it often gives birth to a new corporate logo. ...

We witness countless famous brands and their captivating logo designs but do we ever wonder whose brainchild is it that created these magnificent logo designs? Short and simple, I say: “Behind every successful brand there is a logo designer”. Today I have penned 10 of the most famous and prominent logo ...

  While there have been numerous heated debates on this topic of "logo design contests" or famously branded as "spec-work" I wish to propose a different viewpoint today. Firstly, let me make it clear that I am neither speaking in support nor against spec-work in logo designing. It is you who will ...

Have you ever wanted to come up with a new logo design but just could not tap that creative part of your mind? Or do you curse yourself for not coming up with a creative logo design ideas, when required the most? Think again! Logo design is an imperative tool which builds trust, ...

Today, I start my post by quoting a logo designing blunder. A few years back, a Las Vegas company launched an energy drink called Cocaine. Not long after its launch, the FDA pulled ...