The all-famous Apple logo design is in no need for introductions and praises. Designed by Rob Janoff, the Apple logo design has witnessed a series of alterations. A few days back, site carrying unreal news related to Apple, published a joke piece about apple redesigning its logo. The irony is that this news is being spread on renowned blogs as well, creating heaps of confusion among the masses.

How this sardonic tale started:

The apple logo folly is another addition to the logo design controversies hitting the blogosphere. The drama started when Scoopertino.com, a site posting fake news related to Apple Inc, floated a wild story involving its logo redesign. The satirical website alleged that Jonathan Ive, Industrial Designer at Apple, decided to remove the Apple from the apple logo, leaving only a leaf in the logo design. Scoopertino goes on further satirically adding a picturing showing an unreal brand campaign with the leaf logo and a fake apple iMac carrying the spoof leaf logo.

Promoters of the misinterpretation:

The ironic part of this whole incident was that two of the most recognized logo design blogs endorsed the Apple logo redesign joke. Logolounge.com and imjustcreative.com have seemingly promoted this unreal news without prior verification. Although, Apple Inc is a very attractive subject to write about, but spreading unrealistic stories about famous brands can be misleading for the readers.

Unreal news trend – right or wrong?

Even though the site spreading unreal news claims to be a parody site, spreading news like these on the blogosphere can be misleading for the common people. Don’t you think that publishing fake news with such brazenness is somewhat out of the humor limits? Also, is promoting this fake news from unreliable sources without proper verification correct? You be the judge!!!

We’ve heard of the old proverb “Too many cooks spoil the broth”, but there is a new maxim that logo designers must ponder … “Too many elements spoil the logo”. Sometimes, it is difficult to realize as to what makes a memorable logo? There is no arguing the fact that simplicity and minimalism is the key to perfection. As the great Leonardo da Vinci himself puts it…Simplicity is the ultimate sophistication.

We have witnessed many logo designs fail, even though they were created by maestros. Using the design elements in disarray is the biggest reason for the downfall of many logos. Although embellished and decorated logos may look good in the mock-up version, but it doesn’t appear the same in the implemented form.

Absurd Symbols and Shapes:

Adding too many symbols and icons that have no pertinence to the logo always proves to be catastrophic. Recall the infamous London 2012 logo. Inspite of the fact that it was designed by the famous logo designer Wolff Olins, it proved to be a disaster. The biggest criticism it faced was its vague shapes used to denote 2012. The logo altogether became a clutter.

Busy and Cluttered look:  

Loading a logo with too many design elements hides its main message. A case in point is the Burnley logo design which looks nothing more than a clutter of rubber bands of various colors intermingled into a complex knot. Neither does the logo in any way signify the city, nor is it fitting for an official logo.

Using scribbled fonts:

Font is a critical aspect of t a logo design. Using appropriate font type is crucial in designing brand identities. Fonts in logo design signify the degree of gravity and professionalism of an entity. You might remember the France tourism logo redesign last year. Its typeface was highly censured for its informal and childish look.

Too vivid can be too vague:

Although it is true that colors add life to a logo design, but too vivid can become too vague. The use of color is closely associated with human psychology. That is why use of colors must be appropriate and pertinent to the brand identity. A big logo design disaster was Kraft’s new logo which contains a burst of colors at the end of a red ‘smile’. This was obviously not a suitable for a large corporation like Kraft’s and did not complement their nature of business.

Stick to the essentials:  

In conclusion, logo designers must never overlook the essentials of a logo design…It should be simple, recognizable, comprehendible and meaningful. The design elements should be used in balance so as to create a memorable, distinct, appealing and momentous logo.

Logo

Designed by

Year

Price

Any of you happen to come across lengthy posts by some self-proclaimed masters of design industry? It seems like few “companies” and “freelancers” have an intense opposition against Google and its search mechanism. Nowadays, some absurd cases are seen active in the logo design industry, creating bizarre hypes about Google.

Google search brazenly challenged:

Undoubtedly, whole world massively depends on Google and its search assistance but no one has been able to explain how Google mechanism actually works. Taking this advantage, a handful of companies and freelancers seem to be propagating “their” philosophy of Google mechanism. They have gone as far as challenging the authenticity of Google by ridiculing its search results and surprisingly only for the term “logo design”.

If you can’t beat them, defame them:

Logo designing is a growing industry and being a part of it is a battle of nerves. Those who cannot stand the test of times either lose the race or lose their nerves…what say? Steve Douglas from thelogofactory.com loves to spend more time spying on other blogs than on his own. Although Steve has a chronic habit of spying on other blogs and making up distorting articles (a dishonorable technique of generating traffic),  I would advise if you spend more time on SEO, you won’t be conjuring flaws in Google. But I understand, how can one be left with much time after all this post raiding and spy reports? By the way, it was really brave of you to finally admit that “We’re all in this together”. I Agree!

"I never lie because I don’t fear anyone"

Let us now come on the subject of SEO and its latest color hats. In one of David’s recent post, when one of the readers asked about his link building techniques, this is what he replies

Contradicting Statements:

The babbling does not end here. Steve further contradicts himself with another “enlightening” verity about SEO:

It’s either my way or the highway:

Then there is Graham Smith, (a “ very good friend” of David) who blatantly declares “Avoid Sub £100 logo designs”.What a tactful way of saying “It’s either my way or the highway”. What about those who cannot afford a logo design over £100 (from big designers), don’t they have a right to own a logo design? What a diplomatic way of diverting people towards oneself by labeling companies who offer low cost, economical logo design solutions as “criminals” (as quoted by Graham Smith) and portraying oneself as a “savior”.

Who is the ring leader?

After reading the ludicrous stories put together by this “friend circle”, I learnt that connecting blogs and making relations isn’t so hard after all.
Even more startling fact is that their comments section is full of statements from “only” within their group. Have a look at the comment section at thelogofactory.com minutes after the post went live.

Update:

I would like to clarify this post a bit, and update things for the record.  I do not wish to imply David Airey is lying or a liar in anyway.  After reading David’s comment below, and thinking more about it I see now what he is saying. He makes a good point. I’m a big fan of both David’s design, and his blog and wish him all the best and hope he continues to contribute to our discussions here.

It’s not new for logo designers to hear this excuse from their clients, “I’ll have my neighbor design my logo”. But they never tell you why. Most of you might not know what the reason behind this statement is. In fact there may be many reasons for clients to have their logo designed by their neighbor.

Today, I reveal the lame reasons as to why clients prefer their neighbor over professional logo design companies. Check out the top 10 amusing reasons why clients have their neighbor design a logo:

1. “He lives close to me – just next door”

2. “How about a beer in exchange for a logo design?”

3. “Peep from the window to get an update on the logo”

4. Let’s discuss revisions over dinner, shall we?

5. He’s a nice chap – duh!

6. “He went to a design school…so what he was kicked out!!

7. He has designer friends” – Impressive!

8. “Just installed the latest version of Photoshop” – Coool!

9. “He likes what I like” – My car!

10. “He’s so creative; painted his garage himself” – Amazing!