Archive for the ‘Logo Designers’ Category

  • 08July
    Origins of the LOVE Logo

    Love Logo

    The LOVE sculpture is a symbol for peace that was created during the Vietnam war by Robert Indiana. The sculpture is best known at its home in Love Park, located in Philadelphia, Pa. The design can also be seen in multiple other locations, such as New York City and Scottsdale, AZ. Philadelphia is known as the city of brotherly love, but that loving concept is not how the park got it’s name. The name came from the popularity of the sculpture.

    Love Logo - Love Park Philadelphia

    LOVE Park sits in the heart of center city Philadelphia and was created in the 1960’s. The park, although simple, attracts groups of tourists and skateboarders everyday. With a flowing fountain in the center, which is surrounded by numerous curved staircases, its a great place to sit and read or just take in the city. It offers a great view of the Art museum and City Hall and is a celebrated venue for skateboarders for its natural, urban features.

    Love Sculpture in New York City

    Love Logo in Scottsdale, Az

    Robert Indiana is known for his work among the pop culture movement. His messages are a symbol of inspiration, but also became a logo or trademark that we see recreated over and over.

    Love Logo Statue

    Love Logo Ring

    Love Logo Tote Bag

    Love Logo Cake Topper

    The LOVE design has been an inspiration to the production of multiple items. Although the design is simple, who could argue or reject such a great concept as love? Robert Indian has truly branded himself through his work and efforts.

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    Posted in Graphic Design, Logo Designers, Logo Inspiration, LogoBlog | 1 Comment »
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  • 21April
    Beyond Words: Do Logos Need Words to Market Themselves?

    Some companies use their name as their logo such as Google, Yahoo!, Coca Cola, Sony or Fed Ex. All of these major businesses are known for their names, but there is a world of famous logos in which we all know what they are without the use of words.

    Is it better to originally design a logo that doesn’t use words or is the combination of words and pictures more effective in marketing a business? Is a logo design somehow more powerful when it stands alone? One could argue that a memorable logo should stand alone without any adornment, as a silent testimonial to the work and creativity of the designer.

    However should creativity trump practicality? What good is a professionally design logo if no one knows the company behind it?

    Take a look at these famous, word free logos. They make a bold statement with an image alone and are ingrained in our minds from years of successful marketing. You will see some classics, like Nike, Windows, NBC, and Disney. Do you know their names because of their word free logos or their successful brands?

    What do you think is a better style for a logo, with or without words?

    -Nora Reed

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    Posted in Logo Design Tips, Logo Designers | 8 Comments »
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  • 03March
    Impatient with Change: Redesigning Barack Obama’s Logo

    Economic hardship is not something that is easy for any of us to deal with, but unfortunately, our choices are limited. The global economic crisis is a major reality and is in the collective conscience of America.

    Barack Obama has not had a whole lot of time in his new position as the American President, but he has a long road ahead of him. The American people are looking to him for both hope and leadership to get us out of this mess.

    As I mentioned in my last post, No We Can’t: No Hope For Obama’s Hopefull Logo things have not changed much since his inauguration. Although it has been a short span of time, the American people are notoriously impatient and fickle. Have we already lost hope in his ability to lead? Has the ideals of Hope and Change collapsed like Lehman Brothers and AIG?

    I also threw it out to the logo community to see if anyone could come up with a new logo concept for Mr. Obama that is a bit more pessimistic then the logo we have grown to know. I didn’t get any responses with logo designs, so Logo Blog decided to make its own changes to Barack Obama’s logo. Here at Logo Blog we all wish success for the new president, however here are a few zings on his logo for those who are not so happy with the current administration.

    Let’ s bring a bit of light-hearted humor to a situation that is terribly bleak. Enjoy. I hope you find these humorous and we can all try to laugh in dark time. Hope is still out there and in order for things to get better, we need to have it. Take a look at ours and send us your examples! And Dont forget to vote in our poll!

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    Posted in Graphic Design, Logo Designers, LogoBlog, LogoBlog Poll | 1 Comment »
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  • 04February
    Lights! Camera! Design! A Look at Graphic Design in Film

    It’s Saturday night and one of the greatest things to do to relax and unwind from a tough week is to get in the car and head out to the movies. As one of America’s favorite pastimes, your local theater always has plenty of choices, but have you ever realized how much graphic design is involved in great films? Today’s films have progressed in quality at such an advanced state that we all are having trouble catching up, but most of us don’t realize how much design has to do with the creation of these masterpieces. From promotional art, to editing and special effects, to packaging and DVD covers, graphic design is everywhere in the film studio.When you arrive at the theater, the first thing you do is get in line and buy your ticket. Well, of course on a Saturday, it’s usually crowded and you do have to wait in line, but don’t fret, there is plenty to look at to keep your mind active and entertained. Promotional posters are everywhere and of course, those posters are created by graphic designers. Each poster is usually phenomenally created and they would have to be to compete for your attention. There are so many in a theater lobby that how else would you notice one over the other. If you stare at it long enough and are curious about the story it tells, then the designer has done their job well.


    The Dark Knight (2008)

    This one is a great example. “The Dark Knight,” already had a ton of hype so its poster needed no explanation. We all know the greatness of Superhero Logos, Batman in particular, but it was Heath Legder’s Joker alone was a huge attraction for most audiences and knowing this, Warner Brothers used the character as a promotional tool. The tagline is great and has so much meaning to it and the faded image in the background is quite unsettling. You know who it is, but it’s almost censored so that we have to wait to see the movie to see the Joker’s face. It really sets the mood for the film.

    The Darker Knight
    This poster is the same concept but much less effective. It appears more like something from Alfred Hitchcock’s “Psycho” then from “The Dark Knight.” I think it’s the shower door effect that throws it off so much. It says very little about the film and has nothing to do with a shower so in a way, it is quite misleading.

    The Day after Tomorrow (2004)
    The poster for “The Day After Tomorrow” is an excellent example of great graphic design work. I have yet to see the Photoshop tutorial that will teach me how to cover the statue of liberty in snow, but I am sure there is one out there somewhere. The image has a great wind effect and awesome cloud cover in which you just feel cold by simply gazing upon it. The use of blue also has a dark and ominous feel. The designer really set the mood in this image.

    Harry Potter and the Prisoner of Azkaban (2004)
    “Harry Potter and the prisoner of Azkaban” is nicely done graphic example. With great set up and great foreshadowing, what more could you ask for? Your three main characters engulf the center, with Harry in front of course, and the added background details include major plot points in the movie, such as Sirius’s character, a hand from a Dementor or the shrunken head from the knight bus. These references are all very strategically placed to work in the entire graphical image to cover the movie as a whole.

    Filmmakers and graphic designers work hand in hand when working on projects. They are both very collaborative efforts in which a team can create a much better result than one creative mind working alone. Designing is a huge part of post-production. Great graphic designers already know computer programs and the background basics of design which helps when it comes to editing and color correcting. Their eye for details can offer some fantastic insight, so not only can a designer work on still art but since the medias are so closely related, designers can have great opportunities in moving art as well. Animation brings out even more opportunities for graphic designers. Animation is not just for kid films. It is used in live action films for special effect purposes, such as dinosaurs in “Jurassic Park,” Spiderman swinging through city streets or a destructive monster in “Cloverfield.” Graphic design is all a part of this detailed process that often just flashes before our eyes on screen. Aside from the films themselves, film studios and production companies all have logos to promote themselves. Of course, graphic designers can credit themselves for these great and well known works of art. Not only do these companies have a still logo but when introduced in the opening credits of a film, they also have an logo to represent their company. As we have seen before, Hollywood studio logos play an important role in corporate identity. Although a lot of us disregard these when in a dark theater, munching on sweet treats, we still do know those logos well and can associate them with these film companies without giving it a second thought.

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    Posted in Graphic Design, Logo Designers, Logo Inspiration, LogoBlog Poll | 6 Comments »
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  • 22January
    Ya Gotta Beleive In Boring Logo Design

    It’s hard enough to create a logo for a popular sports team or venue, let alone when it is located in New York City. This is a lesson that the designers behind the new Citi Field inaugural season logo are learning now. There have been countless insults dished out online by everyone from on air personalities to average fans alike. It would seem, that the branding solution that the Mets have chosen for this important season hadn’t predicted the high standards of design that the public holds.

    Below is the 2009 Inaugural Patch for their new stadium.

    Sure it’s clean and not overly flashy, but we have grown accustomed to certain basic elements in a design for this purpose. For instance, if you showed this logo to an unknowing bystander, what would their response be? First, it is very difficult to determine what the logo is for. It really could represent any sport, for any gender, in any city. The only thing we truly know is that in 2009, there is a first season being played for some team, somewhere.

    Other teams have taken alternative routes. The Yankees for example:

    Now here is the curve ball. The Mets weren’t so different not too long ago. Take a look back just to last year.

    The Shea Stadium commemorative logo is similar to the Yankees. You know exactly what is going on. I am a fan of the observer having to do a little thinking, but the new logo seems more like a puzzle than a logo.

    Either way, we’re in for a great season of baseball. While the uniforms, patches, and color schemes make little difference in the score, I hope these players perform better for the Mets than their logo did. Thanks to a federal bailout, it looks like we all have a stake in Citi Field.

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    Posted in Logo Design Tips, Logo Designers, Logo Inspiration | 2 Comments »
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