| Every big brand is always built on a powerful and dynamic logo design. Some of them are backed by a just a single letter while others are a product of multiple letters composed into a meticulous design. Remember the golden arched “M” logo design? How it flashes into our minds and instantly recalls the McDonalds logo? But then again, not every successful brand has a single letter logo. Other brands are supported by multiple-letter logos like the famous Coca-Cola logo or the Microsoft logo.
Single-letter logos are more simple and effective and can cause instant brand recall if properly embedded into the hearts and minds of the customers. Moreover, they require utmost creativity on the part of a logo designer to mend and bend a single letter into a suitable and effective message within the logo design. On the other hand, logos with multiple letters give the customers an ease in memorizing the company’s full name. It also gives the logo designer the room to express his creative wisdom. Today, I have collected an assortment of 24 single and multiple letter logos. This will demonstrate a contrast between both the types and help identify which is more useful. |
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Single Letter Logos:
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Multiple Letter Logos:
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Archive for the ‘Logo Design Trends’ Category
Single Letter Logos VS Multiple Letter Logos – More or Less?
Categories: Famous Logo Designs, Logo Design Inspiration, Logo Design Trends, logo designs
Written By: Nora Reed
5 Dangerous signs that your client won’t pay for your logo – Beware!!
Categories: Logo Design Inspiration, Logo Design Trends, Logo Designers, Logo Inspiration, logo designs
Written By: Nora Reed
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Enduring client trouble is every logo designer’s dilemma. While finding more clients is a nuisance itself but dealing with clients that won’t pay for your logo design is even more bothersome. It can be really frustrating for logo designers when they work their entire energy over a certain project and in the end don’t get compensated for their toils and troubles. While issues over payments and remuneration are a persistent nuisance for logo designers nowadays, we can be sure of one thing…the history of logo design is filled with such cases where clients have made excessive delays in payment or simply didn’t pay the designers at all. Hence it is always better to be prepared for any wrongdoing beforehand. |
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5 Deadly Signs that tell your client won’t pay – Beware:Although zodiac signs can help you predict your life’s future proceedings, it might not help in telling the signs that your client will not be paying you. Here are five sure shot signs that indicate your clients won’t pay you for your logo design. |
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1. Not answering your calls:Being busy to answer a call is acceptable but when your client does not respond to your calls over several days, you can be sure that you’ve been stood up. This the most dangerous sign that indicates you’re not going to get paid by your client for your logo design. You might presume, for a few days that the client is stuck in an emergency. But when you don’t get a call or email, it shows that the client does not want to get the job done and compensate you. |
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2. Starts showing lack of interest in the project:All of a sudden, you start noticing that your client isn’t keen in listening to your suggestions and has stopped taking interest in your logo design process. Voila! That’s a clear cut sign that he has lost interest in getting the logo designed and wants to just run away without paying you a penny. You can try testing your client’s enthusiasm over a few days and if it continues, then you can be sure to say good bye to your remuneration. |
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3. Makes delay in payments:When you’re dealing with clients who pay in installments, you can observe some critical signals of not getting the full reimbursement. When your payments are arriving extremely late, you can be sure that your client isn’t willing to pay you the whole fee. Moreover, delay in payments when your client’s check bounces is another dangerous sign that you will not be getting compensated for your labors. |
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4. Continuously mocks your designs:Client criticism is a normal thing for logo designers to bear. But when your client constantly mocks your work saying foolish things like “My 5-year-old daughter can make a better logo design than you”, you can be certain that he is seriously going to ask his daughter. Clients can come up with lame reasons of getting a logo designed even by their neighbor. Hence, the next time you hear you client coming up with silly notions, be prepared to get dumped. |
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5. Asks you to postpone the project for a while:“Hey, could you just hold the logo design for a few days? Rain check! ” When you hear these words from a client, you can be most certain that he’s running away. It’s not the project that’s being held up, it’s you who is being stood up in the middle of your efforts. What happens here is that some clients spend quality time with designers and in the middle of the project, ditch them while robbing them of their remuneration and logo design ideas. |
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Practical ways to handle such situations:Let me clarify that my post is not to create negative opinions against clients. In my next post I will suggest you some practical ways on how to handle such situations where your client won’t pay you. |
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Apple logo design folly – Unreal news spreads confusion!!
Categories: Logo Design Competition, Logo Design SEO, Logo Design Trends, Logo Designers, logo designs
Written By: Nora Reed
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The all-famous Apple logo design is in no need for introductions and praises. Designed by Rob Janoff, the Apple logo design has witnessed a series of alterations. A few days back, site carrying unreal news related to Apple, published a joke piece about apple redesigning its logo. The irony is that this news is being spread on renowned blogs as well, creating heaps of confusion among the masses. |
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How this sardonic tale started:The apple logo folly is another addition to the logo design controversies hitting the blogosphere. The drama started when Scoopertino.com, a site posting fake news related to Apple Inc, floated a wild story involving its logo redesign. The satirical website alleged that Jonathan Ive, Industrial Designer at Apple, decided to remove the Apple from the apple logo, leaving only a leaf in the logo design. Scoopertino goes on further satirically adding a picturing showing an unreal brand campaign with the leaf logo and a fake apple iMac carrying the spoof leaf logo. |
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Promoters of the misinterpretation:The ironic part of this whole incident was that two of the most recognized logo design blogs endorsed the Apple logo redesign joke. Logolounge.com and imjustcreative.com have seemingly promoted this unreal news without prior verification. Although, Apple Inc is a very attractive subject to write about, but spreading unrealistic stories about famous brands can be misleading for the readers. |
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Unreal news trend – right or wrong?Even though the site spreading unreal news claims to be a parody site, spreading news like these on the blogosphere can be misleading for the common people. Don’t you think that publishing fake news with such brazenness is somewhat out of the humor limits? Also, is promoting this fake news from unreliable sources without proper verification correct? You be the judge!!! |
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22 Wave Logos – The “Festoon” Logo Design Trend of 2010
Categories: Logo Design Inspiration, Logo Design Trends, Logo Inspiration, logo designs
Written By: Nora Reed
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Trends are prevalent in every industry and logo design is no exception. Trends and fads enable us to forecast which logo designs will prove to be successful in the year to follow. But the intriguing thing about logos is that you cannot accurately make logo design trend predictions. As the logo design industry flourishes, more and more trends evolve each year. One of the logo design trends of 2010 is wave logos, referred to as ‘Festoon’ by logolounge. The concept in making these designs is to use waves in such a way so as to create an overlapping and transparent effect. These logos can be used to depict a sign of joyfulness, celebration, calmness and composure. Here are 22 inspirational logos that perfectly display this phenomenal wave or the festoon effect. |
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12 Symbolic Zodiac Logos to define your character!
Categories: Logo Design Inspiration, Logo Design Trends, logo designs
Written By: Nora Reed
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A few weeks back, I discussed in detail about the future of logo design. But today, let us foresee our own future for a change. You might be thinking…how is that possible? To be honest, I’m no psychic or fortune teller but the zodiac signs can give us great insights about who we are and how our lives will progress. It also serves as an identity for every human being with a symbol to represent each of them. But what if these signs are employed in designing logos and brand identities? Zodiac logos are a very rare breed in the field of logo design. They compel us to think what makes a logo memorable? Is it the significance of the symbol used? Or the vibrancy of the color employed? |
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