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With every coming year, distinctive and fresh trends are adopted in the field of logo design. Although logo designing does not necessitate rules and regulations, but style and trends are followed in every industry. A capable logo designer should identify current and existing trends which are in style and demand. However, it is not easy to categorize logo design trends from umpteen trends already prevailing in the industry. Logo design trends are very tricky to make out. Each passing year, trends come and go away like the seasons. Some logo designs become trend setters while other turn out to be trend smashers. After having analyzed the logo design trends in the first quarter of 2010, I have enlisted 10 of the most noticeable logo design trends. Although this is still a prediction as one can never be too sure about varying trends, but these are certainly the trends to look out for this year. |
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Archive for the ‘Logo Design Tips’ Category
10 Logo Design trend predictions – What to follow in 2010?
Categories: Logo Design Tips
Written By: Nora Reed
12 Most Exciting Logo Mergers of the Corporate World!!
Categories: Logo Design Resources, Logo Design Tips, Logo Designers, LogoBlog
Written By: Nora Reed
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| A logo design is a reflection of a company’s corporate identity. That is why when companies merge, on several occasions their logo designs undergo similar treatment. When two or more corporate brands decide to unite, either through a merger or an acquisition, it often gives birth to a new corporate logo.
But logo design merger of two corporate brands is not an easy activity to execute. The companies involved must ensure that the logo merger can successfully elucidate what is different about the newly created brand. Have a look at 12 of the most impressive logo mergers of corporate brands: |
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1. Commerzbank Merger with Dresdner Bank: |
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| Commerzbank, Germany’s second largest financial institution, merged with Dresdner Bank. The logo design of the combined corporate entity encompasses the name “Commerzbank” along with Dresdner Bank’s “triangle shaped ribbon” logotype in yellow. | |
2. Citigroup: |
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| Citigroup is an American financial services company. Citigroup was formed by the merger of Citicorp and Travelers Group in 1998. | |
3. Regions-Union Planters: |
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| Corporate merger between Regions Financial Corp and Union Planters Corp gave way for a new logo design holding the brand legacies of both the companies. It includes the Regions trademark green color and name with Union Planters three-leaf delta device. | |
4. Unnim |
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| Unnim was formed as a merger between four small Spanish banks Caixa Terrassa, Caixa Girona, Caixa Sabadell and Caixa Manlleu. | |
5. ExxonMobil |
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| ExxonMobil, an American oil and gas corporation was instituted on November 30, 1999, by the merger of Exxon and Mobil. | |
6. Glaxo Smithkline: |
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| Glaxo Smithkline, popularly known as GSK, was formed in 2000 by the merger of GlaxoWellcome and SmithKline Beecham. | |
7. Century Link: |
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| Century Link is the merger between two telecommunication companies, CenturyTel and Embarq. The merged logo design has cleverly included aspects of both the previous company logos. | |
8. J P Morgan Chase: |
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| J.P Morgan was formed in 2000 when Chase Manhattan Corporation merged with J.P. Morgan & Co. | |
9. HBOS |
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| HBOS was set up in 2001 following the merger between Halifax and the Bank of Scotland. The HBOS logo design incorporates features of both its merging company logos. | |
10. Chevron |
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Chevron Corporation is an energy company formed by the merger of Standard Oil of California and Gulf Oil in 1984. The Chevron logo design includes a logotype similar to Standard Oil of California but with a change of colors. |
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11. Towers Watson |
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| Towers Watson is the result of merger between Watson Wyatt Worldwide and Towers Perrin. Interbrand was given the project to create the new logo merger. | |
12. Tata Docomo |
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| India’s most successful corporate giant "Tata Group" partnered with Japanese telecom company "NTT DOCOMO" to create a new cellular service in India, "Tata DOCOMO". | |
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Logorama wins Oscar – A Victory for Corporate Logos!!
Categories: Logo Design Tips
Written By: Nora Reed
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The 82nd Annual Academy Awards unfurled with scenes of great enthusiasm and amazing shocks. People witnessed the best ventures of the film industry being awarded for their performances. Among the Oscar winners was the award for “Best Short Animation Film” earned by “Logorama”. The 16 minute short film based on corporate logos took over six-years to produce. |
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Logorama Cast and Crew:The film, directed by the trio, François Alaux, Hervé de Crécy and Ludovic Houplain, is a 16-minute movie and revolves around the adventures of two cops (Michelin Men) who are in pursuit of an armed criminal (Ronald McDonald ) through Los Angeles style city filled with famous logo designs. Never has a film depicted all characters and items through real-life famous logo designs featuring around 3000 corporate logo designs. Famous corporate logos like the Pringles, Sega, Dominos, Pizza Hut and McDonald’s logo designs are seen in the movie. The logo characters are articulated mainly by Bob Stephenson (as Bibendum Mike, Bibendum Sheriff and Ronald McDonald) and Aja Evans (as Esso Girl). Logorama beat other nominations in the category which included French Roast, Granny O’Grimm’s Sleeping Beauty, The Lady and the Reaper, A Matter of Loaf and Death.> |
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6 years to make this 16 minutes!!Nicolas Schmerkin, the film’s producer who went on stage to collect the prestigious Oscar Statue, said |
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Google Buzz Logo vs UNO Logo – Who should be blamed for plagiarism?
Categories: Logo Design Tips
Written By: Nora Reed
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Google Buzz is undoubtedly the latest hype on the social media network. Ever since I saw the Buzz logo, I have constantly pondered on its mysterious logo design. It was one day while playing UNO that I finally figured why the Google Buzz logo design bewildered me so much. I discovered that the Google Buzz logo bears a startling resemblance to the UNO card game logo. The four colors of the Google Buzz “conversation bubble” logo design are arranged in an almost similar manner to the UNO “Wild Draw-Four” cards. The circle on UNO logo is sliced into four equal triangles of red, green, blue, and yellow colors. Likewise, the Google Buzz conversation bubble logo design is also bifurcated into the same colors and proportions. |
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Setting the record straight: |
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Missile Defense Agency Logo – A new twist to the tale!!
Categories: Logo Design Tips
Written By: Nora Reed
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Although the recently adopted logo for the U.S Department of Defense’s Missile Defense Agency (MDA) has earned massive critique from bloggers for its peculiar logo design, but today I bring you a new aspect of this squabble. The logo design controversy that marred the MDA is that it features similarities with the “Barack Obama’s logo” and the “crescent moon and star” used on flags of Islamic countries. Well folks, now comes a new twist to the tale. A striking resemblance has also been observed between the new MDA logo and the Iranian Space Agency logo. |
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| For me, the opposite arrangement of both the logo designs (Iranian Space Agency and Missile Defense Agency) hints the strong opposition of both the nations for each other. Duh…maybe I am being over critical. | |
Clarification by MDA: However, Rick Lehner, Washington spokesman for Missile Defense Agency, defended by saying "I think it’s just people who are just…different." |
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| Regarding resemblance to Islamic crescent, he asserted: | |
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According to Rick, the official Missile Defense Agency logo design is different and is still featured in the lower left corner of the website. |
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