With every coming year, distinctive and fresh trends are adopted in the field of logo design. Although logo designing does not necessitate rules and regulations, but style and trends are followed in every industry. A capable logo designer should identify current and existing trends which are in style and demand. However, it is not easy to categorize logo design trends from umpteen trends already prevailing in the industry.

Logo design trends are very tricky to make out. Each passing year, trends come and go away like the seasons. Some logo designs become trend setters while other turn out to be trend smashers.

After having analyzed the logo design trends in the first quarter of 2010, I have enlisted 10 of the most noticeable logo design trends. Although this is still a prediction as one can never be too sure about varying trends, but these are certainly the trends to look out for this year.

But logo design merger of two corporate brands is not an easy activity to execute. The companies involved must ensure that the logo merger can successfully elucidate what is different about the newly created brand.

Have a look at 12 of the most impressive logo mergers of corporate brands:

1. Commerzbank Merger with Dresdner Bank:

2. Citigroup:

3. Regions-Union Planters:

4. Unnim

5. ExxonMobil

6. Glaxo Smithkline:

7. Century Link:

8. J P Morgan Chase:

9. HBOS

10. Chevron

Chevron Corporation is an energy company formed by the merger of Standard Oil of California and Gulf Oil in 1984. The Chevron logo design includes a logotype similar to Standard Oil of California but with a change of colors.

11. Towers Watson

12. Tata Docomo

The 82nd Annual Academy Awards unfurled with scenes of great enthusiasm and amazing shocks. People witnessed the best ventures of the film industry being awarded for their performances. Among the Oscar winners was the award for “Best Short Animation Film” earned by “Logorama”. The 16 minute short film based on corporate logos took over six-years to produce.

Logorama Cast and Crew:

The film, directed by the trio, François Alaux, Hervé de Crécy and Ludovic Houplain, is a 16-minute movie and revolves around the adventures of two cops (Michelin Men) who are in pursuit of an armed criminal (Ronald McDonald ) through Los Angeles style city filled with famous logo designs. Never has a film depicted all characters and items through real-life famous logo designs featuring around 3000 corporate logo designs. Famous corporate logos like the Pringles, Sega, Dominos, Pizza Hut and McDonald’s logo designs are seen in the movie. The logo characters are articulated mainly by Bob Stephenson (as Bibendum Mike, Bibendum Sheriff and Ronald McDonald) and Aja Evans (as Esso Girl). Logorama beat other nominations in the category which included French Roast, Granny O’Grimm’s Sleeping Beauty, The Lady and the Reaper, A Matter of Loaf and Death.>

6 years to make this 16 minutes!!

Nicolas Schmerkin, the film’s producer who went on stage to collect the prestigious Oscar Statue, said
Good evening. It doesn’t look like, but it’s a French film. Sorry about the accent. I’m the producer of the film, so I have to thank the 3,000 non-official sponsors that appear in the film. And I have to assure them that no logos were harmed in the making of the project. It took, like, six years to make this 16 minutes, so I hope to come back here with a long feature film, in about 36 years. Thank you very much. Bon soir.

Google Buzz is undoubtedly the latest hype on the social media network. Ever since I saw the Buzz logo, I have constantly pondered on its mysterious logo design. It was one day while playing UNO that I finally figured why the Google Buzz logo design bewildered me so much. I discovered that the Google Buzz logo bears a startling resemblance to the UNO card game logo.

The four colors of the Google Buzz “conversation bubble” logo design are arranged in an almost similar manner to the UNO “Wild Draw-Four” cards. The circle on UNO logo is sliced into four equal triangles of red, green, blue, and yellow colors. Likewise, the Google Buzz conversation bubble logo design is also bifurcated into the same colors and proportions.

Setting the record straight:

Although the recently adopted logo for the U.S Department of Defense’s Missile Defense Agency (MDA) has earned massive critique from bloggers for its peculiar logo design, but today I bring you a new aspect of this squabble.

The logo design controversy that marred the MDA is that it features similarities with the “Barack Obama’s logo” and the “crescent moon and star” used on flags of Islamic countries. Well folks, now comes a new twist to the tale. A striking resemblance has also been observed between the new MDA logo and the Iranian Space Agency logo.

Clarification by MDA:

However, Rick Lehner, Washington spokesman for Missile Defense Agency, defended by saying "I think it’s just people who are just…different."
Talking about the contentious logo design, he said it was intended for recruitment purpose and designed three years ago, suggesting that it was planned way before the Obama Campaign.

According to Rick, the official Missile Defense Agency logo design is different and is still featured in the lower left corner of the website.