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Are we being mislead? Since so much of the food that we eat is processed and full of salts, sugars, preservatives and ingredients that we can’t even pronounce, we tend to eat a surplus of things that our bodies don’t need. Generally, if you put aside most habits of overeating, there really isn’t much out there that has good nutritional value.The Food and Drug Administration now believes that “Smart Choices” nutritional logos from food manufacturers may be misleading consumers about the health benefits of processed foods.

The program came out last year, when concern grew more and more over high obesity rates. The logos are slapped on food containers to help the consumer decide what is a better choice when grocery shopping. The labels appear on boxes of foods that meet certain standards for calories per serving and fat content, but the problem is that the labeling system doesn’t take into consideration the extreme amounts of sugar that may be present within the food.

The FDA is stepping in and developing new nutritional standards that would have to be met before manufacturers place such claims on their packages. It won’t help obesity rates if people just think they are eating healthy, although is still is and always has been a responsibility of the consumer to read the side labels and have a real understanding of what is truly healthy.

-Nora Reed

Art can really be found or formed anywhere. It just takes the right artist to have a vision and run with it. Here at Logo Blog, we strive to share fascinating stories and news about logos, but I came across these amazing photos and felt the incredible artwork was well worth sharing.

Sidewalk chalk art is usually referred to as street painting, which started throughout Europe during the 16th century. During that time, original street painters created religious images during festivals or in front of churches. Even the movie “Mary Poppins” brought light to this form of artwork when the characters jump into the designs on the street before the rain washes them away.

The chalk drawings below are the great works of Julian Beever and Kurt Wenner. Although both artists have different styles, together they create these beautiful 3D illusions. It’s pretty hard to tell what’s real and what isn’t, but take a look for yourself. They are truly an inspiration.

This is a great image of an old fashioned Coca-Cola bottle. Too bad that the shine covers up most of the logo!

This is great advertising for Sony. They must’ve sponsored this design, bringing advertising to another level. You can’t possibly ignore a giant computer hand drawn at your feet.

It’s all about the perspective. You just need to see it at the right angle. Below is a series of photos in which Julian Beever creates different scenarios to show progression …I can’t even imagine how long this must have taken.

Now you can see how it’s done! It looks so odd to see it at the wrong angle. Notice the Coca-Cola product placement all over the above images.

I think the Batman and Spiderman creations are the most creative of them all. It really takes your breath away and is extremely believable.

What an amazing talent. I couldn’t imagine working so hard on something that the rain will wash away. Sidewalk art is a truly inspirational art form. Enjoy!

-Nora Reed