• ABJ34

The inside scoop about the Logo Design Business.

Learn More

Archive for the ‘Logo Design Tips’ Category

Revamping your logo design for occasions – Is it a wise choice?

Categories: Graphic Design, Logo Design Tips
Written By: Nora Reed

With the arrival of big festivals, world famous logos appear with new features to mark celebrations. Lately, while winding up my research work before leaving for Thanksgiving holidays, I noticed refurbished logo designs of famous brands on their sites/blogs.This is an old practice of brands updating their online place of business for the holidays. But the growing adaption of this trend makes me wonder if doing so is a wise decision or a confusing stunt.

However, it becomes more difficult to answer this question when we get to see our all time favorite “Google Logo” decorated with carved Pumpkins for Thanksgiving. Google, an unavoidable brand, follows this trend consistently by updating its logo for global events.
 
Today let’s share our perspective over the topic….Does the amending of logos for occasions add worth to a company‘s image or leaves adverse effects on it?
 
To help you (and myself, of course), I have listed the advantages and disadvantages of this trend below. Let’s see if we succeed coming up with a logical reason to jump on this bandwagon.
 
   
 
   
   

1) Advantages:

  • Your customers will consider you as an up-to-date organization
  • The new look will transmit a fresh and welcoming feel to the customers.
  • It will help you stand out prominently among your competitors with more customers approaching you.
  • It will let your customers know about your special discount offers/ services for the occasion.
  • It adds a global feel to your services and strengthens your position internationally.
  • Shows your respect and care for your clients.

2) Disadvantages:

  • Your logo can lose its familiarity
  • Your regular customers start missing the original logo
  • The amended logo can confuse your customers
  • If the changes you add to the logo are not appealing, it will leave a bad impression on your customers.
  • Unpleasant changes in your logo will make you sound insensitive and unprofessional.
 
Your replies are must so I could decide if I should redecorate my blog logo for the shortly arriving Christmas…no time to waste guys, I need your suggestions ;)
 

40 Logos with negative beauty – An interesting Logo Designing trick!!

Categories: Logo Design Tips, Logo Designers, Logo Inspiration
Written By: Nora Reed

With the present logo design awareness I think there is no need to explain the term ‘Negative Space’. To me, interpreting the negative space within a logo design is no child’s play and I deeply respect the designers who succeed coming up with such clever logo designs.

However, one never gets tired of admiring the beauty of negative space logos which skillfully portray a lot of things at the same time. Initially, we found this concept within few logos which are ranked among world’s best logo designs for their uniqueness…FedEx Logo, ED Logo and Yoga Australia Logo. But now, negative space logos have become the most positive aspect of logo design world.

So, for now, let’s just stop praising such logos and treat our eyes with some clever examples.

 
Do you agree that negative space logos can be confusing at times and fail to convey the multiple messages to the viewers?
 
 

1 Here 1 There

 

8 Fish

 

Art Wild

 

510

 

Nest

 

Okey Design

 

California Red Wine Society website

 

69 Corner

 

Casa Timis

 

Sit

 

Cattle

 

Treacy

 

Grace Hospice

 

Down

 

Everest

 

HandsUP

 

French Bakery

 

Italco

 

Hope

 

The Installers

 

Lost Children

 

Kolner ZOO

 

Horror Films

 
 

Mira

 

Mosleep

 

Quotes Room

 

Nicholson

 

IlliPhant

 

New Man

 

Positive Design

 

TCass Design

 

Fish

 

Design Swan

 

Boot

 

Shit Talking

 

Strenth

 

Hug a Panda

 

What?

 

Bison

 

Silk Skin

 

Shoeless

 

What’s For Dinner?

 

Cats

 

Zig Zag Collective

 

Wine Kingdom

 

WWF

 
 
 
 

A Tricky Comparision – Black and White Logos VS Colorful Logos

Categories: Logo Design Tips
Written By: Nora Reed
 
 
These days the internet is packed with the finest logo design galleries, providing a strong platform for graphic designers to share their talent with the world. With this wide exposure of skilled designers, we get to see ample amounts of terrific logos on the net. However, looking at latest logo styles, I think designers have stopped believing there is any rhyme or reason for making a successful logo. In the past, designers typically believed that colorful logos were hard to ignore, so very few companies approved of black and white logos.

Well, now times have changed….Finding some of the most inventive logos in “Black & White” I couldn’t agree more with the beauty of these color free logos. Being a logo designer, have you ever asked yourself, which logos are more appealing to the viewer: Black & White Logos OR Colorful Logos?

 
Yes, my friends….with this thought, I decided to put some of the best “Black & White Logos” and “Colorful Logos” on comparison. Looking at this showcase of 40 amazingly imaginative logos (with 20 in each section), I want you to tell which logos you think clients find more captivating and impressive…Black White Logos VS Colorful Logos?

 
 
Black & white Logos

VS

Colorful Logos
 
A Plus:
 
American Architects:
 
Wire:
 
Urban Chic:
 
Underground:
 
Unocu:
 
Attack:
 
Yoga Australia:
 
Egg N Spoon:
 
Pause:
 
Peace Rebels:
 
Jose Aguilo :
 
The Little Big Company:
 
In Out:
 
Lost:
 
Hug a Panda:
 
I Hate You:
 
TASC (Stolen Children):
 
Great White:
 
Blue Eagle :
 
Concealed:
 
Black Castle:
 
 
Rainbow Panda:
 
Home Theater :
 
Alcedo Media :
 
Discrete Idea:
 
Art Hive:
 
CMYK Garden:
 
Color Swirl :
 
Condi Marker :
 
Colorative:
 
DOD:
 
Go Play:
 
Doo PHP:
 
Gourmet Goodies :
 
Humming Bird:
 
Live Tree :
 
Metroplex:
 
Swirl:
 
Print Click :
 
My Stock Logo.com:
 
Talkonomics:
 
Rain Bows :
 
Tube:
 

Can a Logo Encourage Obesity?

Categories: Logo Design Tips
Written By: Nora Reed

Are we being mislead? Since so much of the food that we eat is processed and full of salts, sugars, preservatives and ingredients that we can’t even pronounce, we tend to eat a surplus of things that our bodies don’t need. Generally, if you put aside most habits of overeating, there really isn’t much out there that has good nutritional value.The Food and Drug Administration now believes that “Smart Choices” nutritional logos from food manufacturers may be misleading consumers about the health benefits of processed foods.

Smart Choices Program Logo

Smart Choices Made Easy Logo

The program came out last year, when concern grew more and more over high obesity rates. The logos are slapped on food containers to help the consumer decide what is a better choice when grocery shopping. The labels appear on boxes of foods that meet certain standards for calories per serving and fat content, but the problem is that the labeling system doesn’t take into consideration the extreme amounts of sugar that may be present within the food.

The FDA is stepping in and developing new nutritional standards that would have to be met before manufacturers place such claims on their packages. It won’t help obesity rates if people just think they are eating healthy, although is still is and always has been a responsibility of the consumer to read the side labels and have a real understanding of what is truly healthy.

-Nora Reed

Cereal Box Smart Choice LogoSmart Choice Logo on Ragu Bottle

Artistic Sidewalk Chalk Illusions

Categories: Logo Design Tips
Written By: Nora Reed

Art can really be found or formed anywhere. It just takes the right artist to have a vision and run with it. Here at Logo Blog, we strive to share fascinating stories and news about logos, but I came across these amazing photos and felt the incredible artwork was well worth sharing.

Sidewalk chalk art is usually referred to as street painting, which started throughout Europe during the 16th century. During that time, original street painters created religious images during festivals or in front of churches. Even the movie “Mary Poppins” brought light to this form of artwork when the characters jump into the designs on the street before the rain washes them away.

The chalk drawings below are the great works of Julian Beever and Kurt Wenner. Although both artists have different styles, together they create these beautiful 3D illusions. It’s pretty hard to tell what’s real and what isn’t, but take a look for yourself. They are truly an inspiration.

Coca Cola Bottle Chalk Art

This is a great image of an old fashioned Coca-Cola bottle. Too bad that the shine covers up most of the logo!

Arctic Sidewalk Chalk Art

Boat Sidewalk Chalk Art

Computer Sidewalk Chalk Art

This is great advertising for Sony. They must’ve sponsored this design, bringing advertising to another level. You can’t possibly ignore a giant computer hand drawn at your feet.

Missing Bricks Sidewalk Chalk Art

Rembrandt Sidewalk Chalk Art

Kids at play Sidewalk Chalk Art

It’s all about the perspective. You just need to see it at the right angle. Below is a series of photos in which Julian Beever creates different scenarios to show progression …I can’t even imagine how long this must have taken.

Hidden Treasure Sidewalk Chalk Art

Hidden Treaure 2

Hidden Treasure 3

Hidden Treaure 4

Swimming Sidewalk Chalk Art

Swimming Wrongview Sidewalk Chalk Art

Now you can see how it’s done! It looks so odd to see it at the wrong angle. Notice the Coca-Cola product placement all over the above images.

Globe Wrongview Sidewalk Chalk Art

Globe Sidewalk Chalk Art

Bottomless Pit Sidewalk Chalk Art

Rescue Sidewalk Chalk Art

Spiderman Sidewalk Chalk Art

Batman Sidewalk Chalk Art

I think the Batman and Spiderman creations are the most creative of them all. It really takes your breath away and is extremely believable.

Butterfly Sidewalk Chalk Art

Fountain Sidewalk Chalk Art

Hosepipe Sidewalk Chalk Art

Dead Fly Sidewalk Chalk Art

What an amazing talent. I couldn’t imagine working so hard on something that the rain will wash away. Sidewalk art is a truly inspirational art form. Enjoy!

-Nora Reed

Subscribe on RSS
Follow Me on twitter