The Super Bowl, the NFL’s or National Football League’s championship game, is something everyone must have heard about. It is the biggest one-day sporting event in the entire world, where The Super Bowl pits the best team from the National Football Conference (NFC) against the best team from the American Football Conference (AFC). The majority of the Super Bowl games have been frequently played in three cities, namely, New Orleans, Miami and Los Angeles. However, this time in 2009, the road to NFL is heading towards charismatic Tampa Bay. For the fourth time it has been scheduled to be played in Tampa, Florida, on 02.01.09, at Raymond James Stadium.

Tampa, once a little sleepy port, has turned into the most favorite vacation destination in Florida. Silvery beaches, waterfront resorts, thrilling activities and lavish shopping malls are not the only features, adding to the popularity of the place. The Tampa Bay Buccaneers, a national football league team, brought the area its first major sports championship at the end of the 2002 season, winning Super Bowl XXXVII against the Oakland Raiders.

If the logo analyzed keenly, you will view a stadium field displayed in a very unappealing manner. The color palette, including hues of blue and green, are used to highlight the lucid beaches and fiery landscapes of the region, but unfortunately, these colors have failed to define the complete beauty of Tampa Bay. Usage of some manly but vibrant colors had made it look more flashy and sporty. The number 43 written in Roman is undecipherable, which makes the logo look very childish and unfinished. The stars on either side of the logo symbolize the AFC (American Football Conference) and NFC (National Football Conference), a tradition that began with the Super Bowl XL logo. The critics have concluded that the logo has been unsuccessful in expressing the thrill and enthusiasm of the fans who long await this event.

On the other hand, many people have appreciated the tidiness and simplicity of the logo. They think such a logo never looks outdated and pleases every eye. Some people think it is presenting the event in a grand way, although it is not true.
Logos for sport events should be unique and impressive enough to achieve global acceptance and leave an everlasting notion on the viewer’s mind. The uninspiring logo of Super Bowl XLIII has immensely disappointed the fans of the game as well as the residents of Tampa Bay, who expected their homeland to be presented in an impressive way.

Usually the logos for sport events are expected to highlight the special features of the host city or express the determination of the participating teams, but this logo of Super Bowl XLIII evidently turned the expectations down. Not even a single aspect of the logo is exemplary or eye-catching.

Note: Super Bowl is the championship game of the NFL (National Football League), played between the champions of the AFC and NFC at a neutral site each January. Super Bowl XLIII will be the 43rd annual edition of the Super Bowl in American football, and the 39th annual championship game of the modern-era National Football League (NFL).
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When a potential client enters the logo design market in search of a logo designer or a firm, which can offer impressive yet affordable logo design(s), s/he might experience a lot of confusion and vacillation. No doubt, the search for a logo designer is very difficult due to high saturation in the market and thus needs utmost scrutiny.

In order to facilitate people for this search cum scrutiny, we provide the following pre-requisites one should look for during their hunt for a perfect logo designer.

1. Talent and Ability:

The primary element to look for in a logo designer is his/her talent and abilities. A good designer must be equipped with creative talent and excellent designing abilities that would enable him/her to produce artistic logo designs for their clientèle.

2. Portfolio:

While choosing a logo designer, a good way to judge his professional expertise is to check out the designer’s portfolio. Many professional designers and agencies have their portfolio published on websites, creative journals and magazines, and books. Some entities and individuals even display their work in exhibitions.

Portfolio is one of the most important pieces of evidence from which you can conclude the logo designers’ command on his work and his understanding of the design world.

3. Confidence:

A good logo designer is someone who has confidence in his/her own creation. If a designer cannot stand for and like what s/he has created, no wonder it will be difficult for you to accept and adapt the concept. Thus, it is imperative for a logo designer to be confident about the quality of work, intensity of the task and the final product.

4. Originality:

A good logo designer must have originality in his/her work. Such a designer will work on the work motto “to create designs based on one’s own thoughts, ideas and enquires”.

5. Attitude:

Attitude is very important for logo designers as it attracts people towards the business. Even if you find one who is demanding and a total control freak, s/he should be decent, courteous and professionally respectful with you (client). Notice that keenly.

6. Diversity:

With the intention of creating quality and distinctive logo designs, a logo designer needs to embrace diversity in his/her work. If all of his/her work has the same elements, or is somewhat monotonous, then that will be a case of logo theft. A good designer will understand your (client’s) concept and requirements first and then try to create distinctive yet relevant logos.

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Hey people. I am a logo. I guess you already know me… I am the most important element in the world of branding and have successfully managed to gain global importance and acknowledgment. But it seems that despite being such a significant and workable entity, I am hardly ever taken into consideration by many. Though I must say that there are few people, (namely ‘professional designers’), who don’t underestimate my importance or me (logo), and treat me with imaginative artistry, originality and explicit and implicit expression. Contrary, there are some so-called amateur designers who use me to earn wealth and thus, largely compromise the quality and distinctiveness of my character. I guess it’s time for all of us to accept that it takes a lot of money, time and effort in creating me (logo design) to be a symbolic expression of products and entities.

And it’s also time for me to finally take some action. In steps to retain and maintain my persona, I have clearly set out some rules and regulations for designers and brand professionals as part of my New Year’s Resolution. Here they are:

1. Maintain Distinctiveness:

There are countless versions of me (logo) in the world and all of us (logos) are meant to provide a distinctive character to the entity, product or service we are made to represent. If each version of mine is the same or have same elements in it, the world of advertising and branding would be full of confusion and uncertainty, eventually leading to consumer/buyer doubts.

2. Follow Standards:

Some designers, in order to be different, come up with such hideous designs that they embarrass me in front of the whole world. I felt extremely foolish when I was unveiled as the London 2012 Olympic logo. Fingers were pointed, parodies were done, insulting remarks were made, and several other public stunts led to an intolerable uproar. I was sick to my stomach! (%$^@#). Trust me, I don’t want this anymore. I appreciate the “let’s be different” approach, but please don’t embarrass and humiliate me on the cost of being different. Standards that focus on creativity, individuality, theme and character must be followed by everyone.

3. Be Aware of the Trends:

With the passage of time, more and more trends are becoming static and obsolete. Hence, it is imperative for me (logo) to adapt the latest trends that are now visible and more prominent in the world of designing and branding.

4. Add Vitality:

I should have more character than elements to define what I need to portray. The whole idea of creating me (logo) is to present something visual that can reflect the qualities of an entity or product. I need to be more expressive than impassive and have a personality rather than an image. I need vitality in my existence.

5. Focus:

Many people don’t take me (logo) seriously. They tend to add things in me that completely ruin my character and make me incapable of expressing myself clearly. I need focus in every aspect of my character, whether it’s concept, idea, background, design elements and usage.

I hope my New Year’s Resolution will become an essential lesson for designers, both professional and amateur, so the next time they design me (logo), they do justice with me. I also hope that this resolution will be a guide to the viewers, who see logos as just trademarks and nothing else, for they don’t know I am much more than that.

Happy New Year!

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Fashion is an integral element for almost everyone with an approach towards style and elegance in the way s/he appears. And in today’s competitive world, there are certain designer brands that are ranked above the rest. They are responsible for creating and popularizing new trends in fashion and some of them have achieved an almost guru-like status due to their immense popularity. Thus, some designer logos have managed to achieve worldwide recognition unlike others. These designer logos are synonymous with high-end fashion, glamour, elegance and style. They are the logos of corporations that rule the world of fashion.

Chanel Designer Logo

‘The house of Chanel’ is a popular French designer house established in Paris, founded by Gabrielle Bonheur “Coco” Chanel. The Chanel fashion house is world famous for its line of clothing, perfumes and other fashion accessories.

The Chanel designer logo is an interlocking back-to-back, overlapping double C. Coco Chanel herself designed it in 1925, based on her own initials. This logo is by far the most famous and widely recognized designer logo in the world. It is continually projected on many of Chanel’s designer accessories. Due to its boldness and simplicity, it has managed to leave an imprint on many people’s minds. This designer logo is classy and distinctive, and successfully portrays the house of Chanel as an iconic fashion brand.

Hermès Designer Logo

‘Hermès is also a French designer corporation. It is directly linked to impeccable taste and high-class style. This label is given rightly so, simply because each of their products are of the highest quality and are made painstakingly with utmost care and precision. The Hermès designer logo depicts a horse and carriage. It is a highly symbolic logo and was used by the Hermès family to show how their company evolved with the changing times. The logo itself oozes antique excellence, heritage and has a sense of stature.

Versace Designer Logo

The Versace designer logo, unlike any other, is an interesting illustrative designer logo. It is symbolically linked to Greek mythology, which shows the snake-entwined head of Medusa, an evilish character from Greek mythology, who turned onlookers into stone. This designer logo pays homage to Gianni Versace, the founder of the company, who was obsessed with classical themes. According to him, Medusaw seemed the right choice as “she is the epitome of fatal attraction”. The logo depicts a sense of seduction and history and symbolizes the Versace goddess, whom Gianni’s clothes are made for. It beautifully projects the Versace image for being sultry, glamorous and over-the-top. Due to its unique design the logo itself looks highly artistic and bold when used on Versace products. The Versace brand is famous for creating risqué, sensuous and beautiful clothes.

Givenchy Designer Logo

Givenchy is mostly famous for its line of perfumes as well as clothing and jewelry. The Givenchy designer logo is very appealing even though it is very simple. It nevertheless leaves a forceful impression on the viewer. The logo consists of a quadruple ‘G’ forming a larger square. It is a bold linear logo yet it creates a sense of fluidity. This symbol reminds of Celtic jewelry with a similar sort of complex and delicate design; the symmetrical nature employed is extremely appealing too.

Louis Vuitton Designer Logo

Louis Vuitton is mostly famous for its monogrammed handbags, luggage and other fashion accessories. Hence, the Louis Vuitton designer logo is widely known and recognized. It is a stylized Japanese inspired floral motif, representing the brand’s initials. The font used for this logo is rather distinguished, having a very attractive appeal, and effectively manages to make the initials stand out.

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Countless internet websites, resources and blogs provide designers with valuable information, tutorials and news items concerning everything related to design. From blogs to design tips, one can find a lot of interesting and latest design stuff on the internet. But with so much available, it is often hard to separate what’s useful from what’s not. Therefore, we have made the work easier for all the designers looking for quality designer websites by narrowing down the list of literally thousands of design websites to just eight (trust me, it’s a lot difficult than its sounds!). So here are the 8 websites that will shed light on many varied aspects of designing.

• Business of Design Online
BoDo blogs about the business of design including: starting your own design business (online or off), marketing, dealing with clients, working with printers, photographers, copywriters and other surrounding industries; pretty much anything to help a design business grow.

• Typographica
Typographica is a journal of typography featuring news, observations, and open commentary on fonts and typographic design.

• All Graphic Design and Graphics News
Design News – Topics that Quench your Graphics & Graphic Thirst.

• Graphic Design Blog
Graphic design blog shares views on design books, websites, graphic design programs, graphic design training, design employment, freelancing, ideas and everything about graphic design.

• Smashing Magazine
Smashing Magazine delivers useful and innovative information for web-designers and web-developers.

• Design in central and eastern Europe
Designeast is dedicated to monitoring design events and movement in central and eastern Europe.

• IllustrationClass
Documenting Illustrative Design Methods

• PhotoshopSupport
For free Photoshop Tutorials and Adobe Photoshop Tips

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