Archive for the ‘Logo Design Tips’ Category
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07May
- Jordan (Jumpman) Logo: A Jump to Success
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What makes a logo design great and famous? Some will say its design while some will reason its conception. But in this case, its neither design nor conception but Michael Jordan. There are very few people who do not recognize Michael Jordan and the Jordan logo.Jordan Logo (also called Jumpman Logo) is one of the most popular and appealing sports logo used by Nike to brand its merchandise. As the name implies, Michael Jeffrey Jordan, ace American Basketball player, is the brand ambassador for the peerless, innovative and beauteous logos of famous Jordan apparel and Nike Air Jordan brand of basketball shoes.
Jordan logo has gone through many changes over the years. The inimitability in all its variants adds a matchless style to Jordan clothing line, while giving a new look to the end product.
In the beginning, winged basketballs were engaged as a Jordan Logo. The Air Jordan III for the first time in 1988 replaced the winged basketballs with a Jumpman logo. This version was however the most famous and successful Jordan logo ever.
Jordan logo, standardized to its high quality products, is widely known for its creativity and innovation. Its matchlessness combined with dynamic origination has always been the mainspring for the huge success of Nike Air Jordan brand.
The Jumpman logo adds a creative edge to Jordan apparel and fosters its appearance. Previously, the Jordan logo was only featured on the Air Jordan brand of basketball shoes. Now it can be found on different Nike accessories such as belts, jerseys etc.
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02May
- “Think Different” Logos
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The magic in the Apple store is endlessly bringing hardware, software and services, all at once. The most inventive company in computers as they are, Mac always creates the most charismatic branding of the world and makes it easy for the consumer to choose. Yep. The brightest example is Apple Logo, which may make a person behave more creatively, according to modern research observations by scholars from Duke University’s Fuqua School of Business and the University of Waterloo, Canada.This brand-behavior analysis is likely to be published in the Journal of Consumer Research. Dr. Gavan Fitzsimons (from Columbia University) and Dr. Chartrand (from Duke University) assert that even the most abbreviated exposure to widely known brands can cause an individual to behave in ways that reflect those brands’ traits.
In order to evaluate the effects of brands on behavior, the researchers selected Apple and IBM; two well-known and competing brand logos. They found that the Apple logo is a symbol of creativity, innovation and nonconformism. The IBM logo, on the other hand, depicts tradition, modishness and obligation.
Another word for creativity is the Apple Logo, the study asserts. So have the power to create with what really has your attention, the sleek Mac OS X Leopard…
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18April
- Flogo – A Logo That Flies High
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Great logos, once designed, always fly beyond your imagination. One such example is Flogo, a fly-high-in-the-sky logo. Yup. Snowmasters is a famous firm that produces fake snow powder and is reported to launch a cool new product. Imagine a fanciful material that is blowing, and flowing, and appears just like a real cloud! Excited? Yeah, the fantastic Flogo is specially made for branding such fantastic product. More interestingly, Snowmasters are molding it into placeable logos…
The term “Flogo” is itself a word form of “flying” and “logo”. Actually, Flogo is manufactured from Helium and Oxygen gas and measures from 24 to 48 inches. Flogos have a wonderful capability to fly as high as 20,000 feet. However, their normal flight ranges from 300 to 500 miles and Flogos are made strong enough to bounce off the walls.
To be sure, Snowmasters have introduced a remarkably sleek and innovative product supported with a breathtaking logo. I think this is absolutely amazing!… BRAVO!
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04April
- Creativity – Thinking outside the Box
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Photo by RACINGMIX
Man possesses such creative powers that can solve every mystery, overcome each obstacle and achieve any goal. Creativity is the capacity of thinking something exclusively remarkable and being able to present existing ideas together in a new way. Creativity is your ability to combine ideas in a unique way and present them in a way that awes.The good news is that researches have proved that creativity is something that can be developed. Here are some exclusive tips to sharpen your thinking skills and accelerate your natural creative powers. If you have ever felt the urge of doing something creative but failed to achieve expected results, this manifesto will boost up your confidence to give yourself another chance.
• Strong belief in yourself: You are never certain about the inimitability of your creation, neither is anyone else. Important thing is to have a strong gut feeling about your conception.
• Positive state of Mind: Creativity is a state of mind and coming up with creative ideas require positive thinking. Do not underestimate yourself thinking that you cannot be creative and unusual bright ideas cannot come to you.
• Time, Effort and Stamina: A simple fact is that every work succeeds when you put in a lot of effort and time. If you have something different in mind give it your all until you are satisfied with the results. Putting in more hours and efforts will definitely turn the tables for you. Life-transforming things happen only if one is ready to take challenges. Nobody suddenly creates something brilliant in a day, miracles do happen, but everything takes time.
• Originality: It is not necessary that you come up with a big idea but delivering something original is important. Always try to follow your perspective and observations.
• Leave Your Comfort Zone: The notion ‘thinking outside the box’ is a very powerful concept, which requires large measures of mental agility, boldness and creativity. Leaving your psychological comfort zone and exploring solutions in the unknown world is not an easy job. However, it is one of the best ways to hunt the hidden creativity in you.
• Work with free routine: Falling into a working routine can destroy your creative approach. Start working the minute a brilliant idea clicks your mind. Sometimes the best of ideas come to you in the most ungodly hours.
• Do not ignore your passion for creativity: Understanding the creative urge is primal. Reluctantly you have to do white-collar jobs, which offer tons of money for sitting in the corner-office cave and performing the tasks, which are not of your choice. It is a survival mechanism but at the same time do listen to your wee voice telling you, “I’d like my crayons back, please.”
• Exchanging ideas with creative people: Gathering with people of unusual approach enhances your creativity and sensitivity. The key towards discovering and maximizing your creativity is to become a member of an organization that offers a work environment and encourages creativity.
• Do not look for inspirations it comes eventually: Inspiration precedes the desire to create but it does not mean you can only generate something unusual if you are strongly inspired. Sometimes you only need to follow your thoughts and you end up producing a special thing.
• Create a new market: Exclusiveness of your work will be acknowledged if you create something, which sets up new tradition and introduces new market. There is no point in joining the bandwagon and then waiting for a miracle to happen.
• Do not miss the opportunity: Missing a chance of not experimenting your creative talents only because you think you are not good enough for it, is something that hurts more than a failure. Never underestimate your imaginative skills and boldly fulfill your dreams. Remember doing something seriously creative is one of the most amazing experiences one can have.
• Never say, “I am not creative”: We all are unlimitedly creative and denying our own creativity skills is like refusing to be a human being. We confine our thoughts and dreams to certain limits. If you keep on telling yourself you are not creative, it becomes true.
• Never step back after first failure: Creativity takes the willingness to try and fail–a lot–before becoming good. Sometimes when we start comparing our work with masterpiece produced by big names, we find our work a crap. We should not move back in fact keep on practicing to refine and develop our creative skills.
Hindsight always brings a notion of success, so it is better to focus on what can be done rather than what could have been. Above are tips, which can save our creativity from suffering and help us generate our personality. Coming up with more and better ideas is creativity, so never suppress your thoughts and follow your dreams. Start tearing down the barriers you have allowed to be created in your mind and carve your path to creative success.
p.s. I would love to hear your thoughts. Do comment to tell us if these tips boost up your sense of creativity.
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29February
- An Ordinary Logo for an Extra Ordinary Event - Super Bowl XLIII
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The Super Bowl, the NFL’s or National Football League’s championship game, is something everyone must have heard about. It is the biggest one-day sporting event in the entire world, where The Super Bowl pits the best team from the National Football Conference (NFC) against the best team from the American Football Conference (AFC). The majority of the Super Bowl games have been frequently played in three cities, namely, New Orleans, Miami and Los Angeles. However, this time in 2009, the road to NFL is heading towards charismatic Tampa Bay. For the fourth time it has been scheduled to be played in Tampa, Florida, on 02.01.09, at Raymond James Stadium.
Tampa, once a little sleepy port, has turned into the most favorite vacation destination in Florida. Silvery beaches, waterfront resorts, thrilling activities and lavish shopping malls are not the only features, adding to the popularity of the place. The Tampa Bay Buccaneers, a national football league team, brought the area its first major sports championship at the end of the 2002 season, winning Super Bowl XXXVII against the Oakland Raiders.
If the logo analyzed keenly, you will view a stadium field displayed in a very unappealing manner. The color palette, including hues of blue and green, are used to highlight the lucid beaches and fiery landscapes of the region, but unfortunately, these colors have failed to define the complete beauty of Tampa Bay. Usage of some manly but vibrant colors had made it look more flashy and sporty. The number 43 written in Roman is undecipherable, which makes the logo look very childish and unfinished. The stars on either side of the logo symbolize the AFC (American Football Conference) and NFC (National Football Conference), a tradition that began with the Super Bowl XL logo. The critics have concluded that the logo has been unsuccessful in expressing the thrill and enthusiasm of the fans who long await this event.
On the other hand, many people have appreciated the tidiness and simplicity of the logo. They think such a logo never looks outdated and pleases every eye. Some people think it is presenting the event in a grand way, although it is not true.
Logos for sport events should be unique and impressive enough to achieve global acceptance and leave an everlasting notion on the viewer’s mind. The uninspiring logo of Super Bowl XLIII has immensely disappointed the fans of the game as well as the residents of Tampa Bay, who expected their homeland to be presented in an impressive way.Usually the logos for sport events are expected to highlight the special features of the host city or express the determination of the participating teams, but this logo of Super Bowl XLIII evidently turned the expectations down. Not even a single aspect of the logo is exemplary or eye-catching.
Note: Super Bowl is the championship game of the NFL (National Football League), played between the champions of the AFC and NFC at a neutral site each January. Super Bowl XLIII will be the 43rd annual edition of the Super Bowl in American football, and the 39th annual championship game of the modern-era National Football League (NFL).
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