Archive for the ‘Logo Design Tips’ Category

  • 13November
    A Tricky Comparision - Black and White Logos VS Colorful Logos
     
     
    These days the internet is packed with the finest logo design galleries, providing a strong platform for graphic designers to share their talent with the world. With this wide exposure of skilled designers, we get to see ample amounts of terrific logos on the net. However, looking at latest logo styles, I think designers have stopped believing there is any rhyme or reason for making a successful logo. In the past, designers typically believed that colorful logos were hard to ignore, so very few companies approved of black and white logos.

    Well, now times have changed….Finding some of the most inventive logos in “Black & White” I couldn’t agree more with the beauty of these color free logos. Being a logo designer, have you ever asked yourself, which logos are more appealing to the viewer: Black & White Logos OR Colorful Logos?

     
    Yes, my friends….with this thought, I decided to put some of the best “Black & White Logos” and “Colorful Logos” on comparison. Looking at this showcase of 40 amazingly imaginative logos (with 20 in each section), I want you to tell which logos you think clients find more captivating and impressive…Black White Logos VS Colorful Logos?

     
     
    Black & white Logos

    VS

    Colorful Logos
     
    A Plus:
     
    American Architects:
     
    Wire:
     
    Urban Chic:
     
    Underground:
     
    Unocu:
     
    Attack:
     
    Yoga Australia:
     
    Egg N Spoon:
     
    Pause:
     
    Peace Rebels:
     
    Jose Aguilo :
     
    The Little Big Company:
     
    In Out:
     
    Lost:
     
    Hug a Panda:
     
    I Hate You:
     
    TASC (Stolen Children):
     
    Great White:
     
    Blue Eagle :
     
    Concealed:
     
    Black Castle:
     
     
    Rainbow Panda:
     
    Home Theater :
     
    Alcedo Media :
     
    Discrete Idea:
     
    Art Hive:
     
    CMYK Garden:
     
    Color Swirl :
     
    Condi Marker :
     
    Colorative:
     
    DOD:
     
    Go Play:
     
    Doo PHP:
     
    Gourmet Goodies :
     
    Humming Bird:
     
    Live Tree :
     
    Metroplex:
     
    Swirl:
     
    Print Click :
     
    My Stock Logo.com:
     
    Talkonomics:
     
    Rain Bows :
     
    Tube:
     
    Posted in Logo Design Tips | 6 Comments »
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  • 03November
    Can a Logo Encourage Obesity?

    Are we being mislead? Since so much of the food that we eat is processed and full of salts, sugars, preservatives and ingredients that we can’t even pronounce, we tend to eat a surplus of things that our bodies don’t need. Generally, if you put aside most habits of overeating, there really isn’t much out there that has good nutritional value.The Food and Drug Administration now believes that “Smart Choices” nutritional logos from food manufacturers may be misleading consumers about the health benefits of processed foods.

    Smart Choices Program Logo

    Smart Choices Made Easy Logo

    The program came out last year, when concern grew more and more over high obesity rates. The logos are slapped on food containers to help the consumer decide what is a better choice when grocery shopping. The labels appear on boxes of foods that meet certain standards for calories per serving and fat content, but the problem is that the labeling system doesn’t take into consideration the extreme amounts of sugar that may be present within the food.

    The FDA is stepping in and developing new nutritional standards that would have to be met before manufacturers place such claims on their packages. It won’t help obesity rates if people just think they are eating healthy, although is still is and always has been a responsibility of the consumer to read the side labels and have a real understanding of what is truly healthy.

    -Nora Reed

    Cereal Box Smart Choice LogoSmart Choice Logo on Ragu Bottle

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    Posted in Logo Design Tips | 2 Comments »
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  • 23October
    Artistic Sidewalk Chalk Illusions

    Art can really be found or formed anywhere. It just takes the right artist to have a vision and run with it. Here at Logo Blog, we strive to share fascinating stories and news about logos, but I came across these amazing photos and felt the incredible artwork was well worth sharing.

    Sidewalk chalk art is usually referred to as street painting, which started throughout Europe during the 16th century. During that time, original street painters created religious images during festivals or in front of churches. Even the movie “Mary Poppins” brought light to this form of artwork when the characters jump into the designs on the street before the rain washes them away.

    The chalk drawings below are the great works of Julian Beever and Kurt Wenner. Although both artists have different styles, together they create these beautiful 3D illusions. It’s pretty hard to tell what’s real and what isn’t, but take a look for yourself. They are truly an inspiration.

    Coca Cola Bottle Chalk Art

    This is a great image of an old fashioned Coca-Cola bottle. Too bad that the shine covers up most of the logo!

    Arctic Sidewalk Chalk Art

    Boat Sidewalk Chalk Art

    Computer Sidewalk Chalk Art

    This is great advertising for Sony. They must’ve sponsored this design, bringing advertising to another level. You can’t possibly ignore a giant computer hand drawn at your feet.

    Missing Bricks Sidewalk Chalk Art

    Rembrandt Sidewalk Chalk Art

    Kids at play Sidewalk Chalk Art

    It’s all about the perspective. You just need to see it at the right angle. Below is a series of photos in which Julian Beever creates different scenarios to show progression …I can’t even imagine how long this must have taken.

    Hidden Treasure Sidewalk Chalk Art

    Hidden Treaure 2

    Hidden Treasure 3

    Hidden Treaure 4

    Swimming Sidewalk Chalk Art

    Swimming Wrongview Sidewalk Chalk Art

    Now you can see how it’s done! It looks so odd to see it at the wrong angle. Notice the Coca-Cola product placement all over the above images.

    Globe Wrongview Sidewalk Chalk Art

    Globe Sidewalk Chalk Art

    Bottomless Pit Sidewalk Chalk Art

    Rescue Sidewalk Chalk Art

    Spiderman Sidewalk Chalk Art

    Batman Sidewalk Chalk Art

    I think the Batman and Spiderman creations are the most creative of them all. It really takes your breath away and is extremely believable.

    Butterfly Sidewalk Chalk Art

    Fountain Sidewalk Chalk Art

    Hosepipe Sidewalk Chalk Art

    Dead Fly Sidewalk Chalk Art

    What an amazing talent. I couldn’t imagine working so hard on something that the rain will wash away. Sidewalk art is a truly inspirational art form. Enjoy!

    -Nora Reed

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    Posted in Logo Design Tips | 4 Comments »
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  • 13October
    Blog Logos and Headers that Inspire

    I’ve spent a lot of time perusing the blogs of others and trying to get a feel for what the blogging community has to offer. After my searching, a bunch of question began to arise and I began to wonder what makes a blog popular? Is it the content or the amount of friends the blogger has? Or perhaps, a well established blog that has been around longer draws more attention. I’m still stumped as to what exactly it is, but thought that maybe it was the design of the site or even the logo or header that was the sole attraction. Most blogs are simple when it comes to the design, but having recently redesigned my own blog, it brought on the thought of how others have their blogs set up. How important is the header or logo of a blog? Does that bring in traffic and attract attention, or is just a pretty label that serves little purpose?

    Abduzeedo Logo

    Abduzeedo

    Abduzeedo has a great neon sign approach, which adds a lot of character. Other than the header, the design is simply a black background but nicely done and elegant.

    Creative Nerds Blog Logo

    Creative Nerds

    The red background brings out the warm colors of the fire design. I think the fire is a great indicator of creative thinking.

    Logo Design Love Blog Logo

    Logo Design Love

    I love how the blog name is set up as one word, but separated by a color difference rather than spaces. The logo covers the entire top of the page like a newspaper headline. The additional heart is the perfect way to tie it all together and add a bright color to the black and gray.

    Noupe Blog Logo

    noupe logo

    Noupe

    Noupe has a great color scheme, in which the accents of pink really bring out the design, although they recently changed their look, to a pale blue background with navy lettering. The pink is still present and still ties the logo together nicely. Without the pink, it would be much more lifeless. I do think that all of the lettering should have a background shadow, it would help it jump off the page.

    Outlaw Design Blog Logo

    Outlaw Design Blog

    Outlaw Design Blog

    This look is perfect for the name. Outlaw Design Blog has the great stencil look of the old west. It reminds me of lettering that would be painted on the wall of an old saloon. I like the new design a lot better now. It is much more creative and works great with the letting, although it would look nice if there was an added lasso or horse somewhere within the lettering or alongside it. It’s just such a great theme that there are so many interesting ways to take it and run with it.

    Web Design Ledger

    Web Design Ledger

    I love the wrinkled background with the subtle stripes, but I think that the lettering would benefit from some color or shadow. It just seems too plain for the interesting start going on in the background. The actual site does have a lot going on, so something plain is more beneficial to the design.

    Spoon Graphics Blog Logo

    Blog. Spoon Graphics

    This is such a busy logo but it works well. It demonstrates what it promises: good graphics!

    Problogger Blog Logo

    Pro Blogger

    Pro Blogger has a very bold design, in which the letters stand out and seem to shout at you. The “P” symbol on the side is an innovative and modern concept.

    Tech Guy Tales Blog Logo

    Techguy Tales

    I’m not sure how they can get away with this one. Are they ignoring copyright laws? I’m surprised that the representation for Family Guy has not shut this down for stealing their angry monkey image, but it makes sense nonetheless and works for the theme.


    Celebrity Gossip Logo

    Celebrity Gossip

    This design works perfect for its purpose. The large pink star in the logo is reminiscent of the celebrity walk of fame and the fashionists in front of the star represent typical gossiping girls. Good gossip is always fun!

    Little Box of Ideas Logo

    Little Box of Ideas

    The thought bubble emerging from the “i” in “ideas” is a fantastic little touch to this logo design, however I don’t fully know what the face represents. Is this the author in cartoon form? The design concept is very clever and demonstrates exactly what it is, a release of thoughts and ideas!

    Crazy Leaf Design Blog Logo

    Crazy Leaf Design Blog

    I would be disappointed if there were not a leaf somewhere in this logo, although it somewhat resembles a feather. I love how the background and lettering have a shaded effect and don’t just look like solid colors.

    Design O' Blog Header Design

    Design O’ Blog

    I like how the mouse is interpreted within the logo, considering it seems to be Niki Brown’s mascot. It’s cute and inviting and follows a fun, freehand text.

    Cats Who Code Logo

    Cats Who Code

    Simple and creative. Cats who code has a fun cartoon cat figure typing on a mac. I’m surprised Apple hasn’t forced them to change it with their paranoia over logo theft, although it seems there are many blog headers that include macs in their design.

    The Design Mag Blog Logo

    The Design Mag

    The coloring of the word “design” is what sets this concept apart from others. It looks to me like the sunset on a flat horizon and delivers a comforting feeling, yet appears professional. 

    Smashing Magazine

    Smashing Magazine

    Smashing magazine is anther great example of an interesting logo. You can’t miss that giant “S” as soon as you see it.

    When I search other blogs, I generally search by article and go after what is most compelling, no matter what blogger wrote it. Others often check specific sites everyday in search of more content. I don’t know which method is more common. With so many great logo and header designs, it’s hard to tell if those are the sole attraction to blog sites or if there is much more to it and the logo or header are just part of the entire package.  What do you think?

    -Nora Reed


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    Posted in Graphic Design, Logo Design Tips, Logo Inspiration, LogoBlog | 6 Comments »
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