Archive for the ‘Logo Design Tips’ Category
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03November
- Can a Logo Encourage Obesity?
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Are we being mislead? Since so much of the food that we eat is processed and full of salts, sugars, preservatives and ingredients that we can’t even pronounce, we tend to eat a surplus of things that our bodies don’t need. Generally, if you put aside most habits of overeating, there really isn’t much out there that has good nutritional value.The Food and Drug Administration now believes that “Smart Choices” nutritional logos from food manufacturers may be misleading consumers about the health benefits of processed foods.
The program came out last year, when concern grew more and more over high obesity rates. The logos are slapped on food containers to help the consumer decide what is a better choice when grocery shopping. The labels appear on boxes of foods that meet certain standards for calories per serving and fat content, but the problem is that the labeling system doesn’t take into consideration the extreme amounts of sugar that may be present within the food.
The FDA is stepping in and developing new nutritional standards that would have to be met before manufacturers place such claims on their packages. It won’t help obesity rates if people just think they are eating healthy, although is still is and always has been a responsibility of the consumer to read the side labels and have a real understanding of what is truly healthy.
-Nora Reed
Tags: food logos, Logo Design, nutrition labels, nutritional logo
Posted in Logo Design Tips | 1 Comment »
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23October
- Artistic Sidewalk Chalk Illusions
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Art can really be found or formed anywhere. It just takes the right artist to have a vision and run with it. Here at Logo Blog, we strive to share fascinating stories and news about logos, but I came across these amazing photos and felt the incredible artwork was well worth sharing.
Sidewalk chalk art is usually referred to as street painting, which started throughout Europe during the 16th century. During that time, original street painters created religious images during festivals or in front of churches. Even the movie “Mary Poppins” brought light to this form of artwork when the characters jump into the designs on the street before the rain washes them away.
The chalk drawings below are the great works of Julian Beever and Kurt Wenner. Although both artists have different styles, together they create these beautiful 3D illusions. It’s pretty hard to tell what’s real and what isn’t, but take a look for yourself. They are truly an inspiration.
This is a great image of an old fashioned Coca-Cola bottle. Too bad that the shine covers up most of the logo!
This is great advertising for Sony. They must’ve sponsored this design, bringing advertising to another level. You can’t possibly ignore a giant computer hand drawn at your feet.
It’s all about the perspective. You just need to see it at the right angle. Below is a series of photos in which Julian Beever creates different scenarios to show progression …I can’t even imagine how long this must have taken.
Now you can see how it’s done! It looks so odd to see it at the wrong angle. Notice the Coca-Cola product placement all over the above images.
I think the Batman and Spiderman creations are the most creative of them all. It really takes your breath away and is extremely believable.
What an amazing talent. I couldn’t imagine working so hard on something that the rain will wash away. Sidewalk art is a truly inspirational art form. Enjoy!
-Nora Reed
Tags: art, Logo Design, logos, sidewalk chalk art, sidewalk painting
Posted in Logo Design Tips | 4 Comments »
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13October
- Blog Logos and Headers that Inspire
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I’ve spent a lot of time perusing the blogs of others and trying to get a feel for what the blogging community has to offer. After my searching, a bunch of question began to arise and I began to wonder what makes a blog popular? Is it the content or the amount of friends the blogger has? Or perhaps, a well established blog that has been around longer draws more attention. I’m still stumped as to what exactly it is, but thought that maybe it was the design of the site or even the logo or header that was the sole attraction. Most blogs are simple when it comes to the design, but having recently redesigned my own blog, it brought on the thought of how others have their blogs set up. How important is the header or logo of a blog? Does that bring in traffic and attract attention, or is just a pretty label that serves little purpose?
Abduzeedo has a great neon sign approach, which adds a lot of character. Other than the header, the design is simply a black background but nicely done and elegant.
The red background brings out the warm colors of the fire design. I think the fire is a great indicator of creative thinking.
I love how the blog name is set up as one word, but separated by a color difference rather than spaces. The logo covers the entire top of the page like a newspaper headline. The additional heart is the perfect way to tie it all together and add a bright color to the black and gray.
Noupe has a great color scheme, in which the accents of pink really bring out the design, although they recently changed their look, to a pale blue background with navy lettering. The pink is still present and still ties the logo together nicely. Without the pink, it would be much more lifeless. I do think that all of the lettering should have a background shadow, it would help it jump off the page.
This look is perfect for the name. Outlaw Design Blog has the great stencil look of the old west. It reminds me of lettering that would be painted on the wall of an old saloon. I like the new design a lot better now. It is much more creative and works great with the letting, although it would look nice if there was an added lasso or horse somewhere within the lettering or alongside it. It’s just such a great theme that there are so many interesting ways to take it and run with it.
I love the wrinkled background with the subtle stripes, but I think that the lettering would benefit from some color or shadow. It just seems too plain for the interesting start going on in the background. The actual site does have a lot going on, so something plain is more beneficial to the design.
This is such a busy logo but it works well. It demonstrates what it promises: good graphics!
Pro Blogger has a very bold design, in which the letters stand out and seem to shout at you. The “P” symbol on the side is an innovative and modern concept.
I’m not sure how they can get away with this one. Are they ignoring copyright laws? I’m surprised that the representation for Family Guy has not shut this down for stealing their angry monkey image, but it makes sense nonetheless and works for the theme.
This design works perfect for its purpose. The large pink star in the logo is reminiscent of the celebrity walk of fame and the fashionists in front of the star represent typical gossiping girls. Good gossip is always fun!
The thought bubble emerging from the “i” in “ideas” is a fantastic little touch to this logo design, however I don’t fully know what the face represents. Is this the author in cartoon form? The design concept is very clever and demonstrates exactly what it is, a release of thoughts and ideas!
I would be disappointed if there were not a leaf somewhere in this logo, although it somewhat resembles a feather. I love how the background and lettering have a shaded effect and don’t just look like solid colors.
I like how the mouse is interpreted within the logo, considering it seems to be Niki Brown’s mascot. It’s cute and inviting and follows a fun, freehand text.
Simple and creative. Cats who code has a fun cartoon cat figure typing on a mac. I’m surprised Apple hasn’t forced them to change it with their paranoia over logo theft, although it seems there are many blog headers that include macs in their design.
The coloring of the word “design” is what sets this concept apart from others. It looks to me like the sunset on a flat horizon and delivers a comforting feeling, yet appears professional.
Smashing magazine is anther great example of an interesting logo. You can’t miss that giant “S” as soon as you see it.
When I search other blogs, I generally search by article and go after what is most compelling, no matter what blogger wrote it. Others often check specific sites everyday in search of more content. I don’t know which method is more common. With so many great logo and header designs, it’s hard to tell if those are the sole attraction to blog sites or if there is much more to it and the logo or header are just part of the entire package. What do you think?
-Nora Reed
Tags: blog headers, blog logos, bloggers, blogging, blogs, design blogs, Logo Design, logos
Posted in Graphic Design, Logo Design Tips, Logo Inspiration, LogoBlog | 6 Comments »
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02October
- Rio Wins as the Location for the 2016 Olympics
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The Winner has been chosen! The 2016 Games are going to Rio de Janeiro. South America finally gets an Olympics. After a long, dramatic wait, Chicago was knocked out by the International Olympic Committee. Even Tokyo was another contender, but was eliminated after Chicago in the second round.
Chicago’s logo for 2016
Tokyo Olympic logo for 2016
Rio’s Olympic logo for 2016
Congratulations Rio! We look forward to seeing a finalized logo for the Olympic games in the years to come.
Tags: logos olympic logos. logo design, olympics 2016
Posted in Logo Design Tips | 2 Comments »
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01October
- Channel Surfing for TV Network Logos
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It seems to happen all the time. Most of us have access to hundreds or even thousands of channels depending on your cable provider, and you click through them and never find anything worthy of your time in front of the TV. Quality programming can sometimes be hard to find. I am notorious for channel surfing, but I began to take notice of specific TV networks and their logos and marketing concepts. I found that there is so much variety and they are all so interesting. Take a look at these and notice how there is no specific style to them. They all vary so much depending on the channel’s general content. What’s your opinion on these?
The major networks use very simple ideas but have progressed a lot over time. Often, their changes have included creating 3D concepts and adding more modern graphics. The BBC added a blue back light to their HD logo and I had seen a few versions of a 3 dimensional NBC peacock.
The Syfy channel changed their spelling and their logo. They dropped the Saturn symbol and adopted a new font instead. I think I will miss the Saturn symbol. It added a futuristic presence.
I think people often take TV channel logos for granted. They appear as tiny icons at the bottom corner of the screen and are more overlooked than noticed. They at least tell you what channel you are on if you land on it, but a lot of work actually goes into their design, just like any logo. Next time you are surfing for that perfect show to watch, take a look at the network logo and you may appreciate it a bit more.
-Nora Reed
Tags: branding, design, graphics, identity, Logo Design, logo IDs, logos, TV Network Logos
Posted in Logo Design Tips | 3 Comments »