The 82nd Annual Academy Awards unfurled with scenes of great enthusiasm and amazing shocks. People witnessed the best ventures of the film industry being awarded for their performances. Among the Oscar winners was the award for “Best Short Animation Film” earned by “Logorama”. The 16 minute short film based on corporate logos took over six-years to produce.

Logorama Cast and Crew:

The film, directed by the trio, François Alaux, Hervé de Crécy and Ludovic Houplain, is a 16-minute movie and revolves around the adventures of two cops (Michelin Men) who are in pursuit of an armed criminal (Ronald McDonald ) through Los Angeles style city filled with famous logo designs. Never has a film depicted all characters and items through real-life famous logo designs featuring around 3000 corporate logo designs. Famous corporate logos like the Pringles, Sega, Dominos, Pizza Hut and McDonald’s logo designs are seen in the movie. The logo characters are articulated mainly by Bob Stephenson (as Bibendum Mike, Bibendum Sheriff and Ronald McDonald) and Aja Evans (as Esso Girl). Logorama beat other nominations in the category which included French Roast, Granny O’Grimm’s Sleeping Beauty, The Lady and the Reaper, A Matter of Loaf and Death.>

6 years to make this 16 minutes!!

Nicolas Schmerkin, the film’s producer who went on stage to collect the prestigious Oscar Statue, said
Good evening. It doesn’t look like, but it’s a French film. Sorry about the accent. I’m the producer of the film, so I have to thank the 3,000 non-official sponsors that appear in the film. And I have to assure them that no logos were harmed in the making of the project. It took, like, six years to make this 16 minutes, so I hope to come back here with a long feature film, in about 36 years. Thank you very much. Bon soir.

Google Buzz is undoubtedly the latest hype on the social media network. Ever since I saw the Buzz logo, I have constantly pondered on its mysterious logo design. It was one day while playing UNO that I finally figured why the Google Buzz logo design bewildered me so much. I discovered that the Google Buzz logo bears a startling resemblance to the UNO card game logo.

The four colors of the Google Buzz “conversation bubble” logo design are arranged in an almost similar manner to the UNO “Wild Draw-Four” cards. The circle on UNO logo is sliced into four equal triangles of red, green, blue, and yellow colors. Likewise, the Google Buzz conversation bubble logo design is also bifurcated into the same colors and proportions.

Setting the record straight:

Although the recently adopted logo for the U.S Department of Defense’s Missile Defense Agency (MDA) has earned massive critique from bloggers for its peculiar logo design, but today I bring you a new aspect of this squabble.

The logo design controversy that marred the MDA is that it features similarities with the “Barack Obama’s logo” and the “crescent moon and star” used on flags of Islamic countries. Well folks, now comes a new twist to the tale. A striking resemblance has also been observed between the new MDA logo and the Iranian Space Agency logo.

Clarification by MDA:

However, Rick Lehner, Washington spokesman for Missile Defense Agency, defended by saying "I think it’s just people who are just…different."
Talking about the contentious logo design, he said it was intended for recruitment purpose and designed three years ago, suggesting that it was planned way before the Obama Campaign.

According to Rick, the official Missile Defense Agency logo design is different and is still featured in the lower left corner of the website.

Remember the all-time famous “Adidas” logo design? Ever wondered what it symbolizes? The three-parallel-striped designed in the shape of a mountain demonstrates the goals and challenges that Adidas strives to accomplish. It is a true sign of progress.

Showing motion in sequential steps is one of the many logo design trends that prevail in the industry. The logo designs displaying movement help defining the concept of growth and continuous progress of a company. The sign of movement in a logo design signifies that your business is versatile and capable of performing dynamically.

Following are some of the most brilliant logo designs that have used the sequential design bearing a sign of progress and development.

Starting a logo design project without proper planning and theory is a futile attempt. You should know your targets before commencing a logo design project. The best thing is to list the logo design ideas and queries coming to your mind and then try solving them one by one. This will help you have a clear picture of your logo and save you from making serious logo design mistakes.

Some designers call this exercise a creative brief while others describe it as brainstorming. Irrespective of what you call this process, you should follow it before starting a logo design project. What this step will do is clear you mind of all the confusions prior to designing a logo. It is always better to answer questions beforehand, after all prevention is better than cure isn’t it?

Following is a list of questions which I always ask myself before starting a design project. It will surely help you make your logo design process faster, easier and more effective.

Let’s find out if your logo design displays answers to these imperative queries:

1. What is the purpose of your business?
2. What products and services are you offering to your customers?
3. What target audience you will be catering?
4. Who are your present and potential competitors?
5. What differentiates you from your competitors? (Universal Selling Point- USP)
6. Will you be following logo design trends or come up with an innovative logo design concept?
7. What tagline best describes your business?
8. How much are you willing to spend on logo design?
9. How much time can you dedicate to logo designing?
10. What fonts and colors will you employ in your logo design?
11. Where will you be using your logo design? (Letterheads, online, banners…)
12. What do you want your logo to tell about your company?
13. What symbol best portrays your business? (products and services)
14. Where do you see your company in the future?
15. Will you consider redesigning your logo in the coming years?