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Archive for the ‘Logo Design Stories’ Category

Microsoft 2011 Logos Controversy – Real or Fake?

Categories: Famous Logo Designs, Logo Design Stories
Written By: Nora Reed
Microsoft, in a latest series of development, has got caught up in a logo design controversy on the blogosphere. The mystery developed when a video leaked on YouTube from the Microsoft Global Exchange (MGX) conference presumably presenting Microsoft 2011 brand logos. While the original video cannot be accessed after being pulled down, some snippets are still available that reveal new conceptual logos for Windows, Windows Phone, Xbox, Bing and Office.
 

The Real Upcoming Slogan – Be What’s Next!

Apparently, the real purpose of the conference was to unveil a new slogan to go with the Microsoft logo. This was the only part of the video that the Redmond Company confirmed. Microsoft will be getting a new motto to go along with its logo design. According to the software giant the new tagline is “Be What’s Next.”  Users should expect to see this motto on Microsoft products in the near future.

 
 

New Brand Logos or Concepts?

A few months back confusion caused Apple logo design folly to surface. This video does the same for Microsoft. It shows a fast moving sequence of morphing logos, shifting from Windows logo, to Windows Phone logo, Xbox logo, Bing logo, and finally the Office logo. While Microsoft clarified that the designs shown in the MGX were merely illustrating the “flexibility” of the software giant’s brands.

 
 
Following images are quiet blur, as these are the snippets sliced from the available videos, picked them from engadget.com so you could have a quick look for each of the brand logos concept.
 

Windows Logo Design Concept:

 

Windows Phone Logo Design Concept:

 

XBOX Logo Design Concept:

 

Bing Logo Design Concept:

 

MS Office Logo Design Concept:

 

Question of the Post?

 
Regardless of the confusion, I find the concept of flexibility of Microsoft’s logo morphing into their product logos, quite creative. Do you think that these concept logos should be implemented in reality?

 

What if you were not a logo designer – Some absurd choices!!

Categories: Logo Design Stories, Logo Designers
Written By: Nora Reed

Imagine just for a second that you weren’t a logo designer. No need to get scared folks…just visualize yourself for a minute as someone who knows nothing about the field of logo design. What would you have been then? I’m sure that many of you can’t even think of being anything other than a logo/graphics designer. This also applies to the people belonging to other professions.

Being completely honest, everyone would agree that professions are driven by the need to earn. But equally strong is the passion for the work. A person’s occupational destiny is motivated by either money or passion. Today I wish to list few absurd but probable suggestions that you could have ended up if you hadn’t been what you are right now.

 

1. Professional Footballer:

Yes, this is one of the several vague possibilities that you could have become. Imagine yourself playing with the likes of Cristiana Ronaldo, Kaka and David Beckham. Instead of designing logos on the PC, you would be designing play moves and tactics on the field. You might even make it to the FIFA World Cup 2014. But the question is…would you really want that over being a logo designer?

 
 

2. Rocket Scientist:

Now this is one place a nerdy designer could have ended up easily. Picture yourself as a rocket scientist, instead of learning the history and future of logo design, you would be studying about aeronautical engineering and the laws of aerodynamics. Notwithstanding the fact that it is one of the coolest jobs to do, but you have to ask this from yourself…are you really built for it?

 
 

3. Actor / Model:

So…you dream of starring in a movie? Or maybe desire appearing in a popular brand commercial as a model. What would your world be like had you chosen to be an actor/model and not a logo designer? While I know that the logo design world might not have much of the glitz and glamour, but it’s not always the fame and money that drive a person’s ambitions. Would you have preferred being an actor or a model over being a graphic or logo designer?

 
 

4. Frustrated Dad/Husband:

This is one place nobody would want to wind up in. This is the worst case scenario that you can think of ending up in. This is the frustrated and unemployed person who is constantly struggling to make a living and at the same time face the taunts of his wife and kids. Wouldn’t want to end up there would you? This is where you must be glad that at least you’re a logo designer.

 
 

5. Psychic Doctor:

This one tops the charts. Imagine you weren’t a logo designer and you also couldn’t find another profession to work in. You might probably end up becoming a psychic doctor. Now wouldn’t that be perfect? Far away from the logo designing mistakes, you are dealing with mental patients all day long. Talk about dealing with clients who don’t pay.

 
 

You Decide:

What would you have chosen to be if you were not a graphic/logo designer? Regardless of what you are right now and the choices I gave, what is your dream job? Does this question dread you “if you were not a logo designer, then where you would have been?”

 

The hidden code in U.S. Cyber Command logo – Finally cracked!

Categories: Logo Design News, Logo Design Stories, logo designs
Written By: Nora Reed

Since its inception in May 21, 2010, the US Cyber Command (USCYBERCOM) has been in the news largely because of the mystery behind its logo. Apart from its fancy logo design, the real attention getter was the strange string of characters inscribed in the inner gold ring of the logo. As it turns out, there really was a secret message inscribed in the US Cyber Command logo after all.

This was another addition to the series of logo design controversies particularly relating to US Government departments. A few months back, the US Department of Defense’s Missile Defense Agency was in the limelight for its similarities with the Islamic crescent and the Iranian Space Agency logo.

 

Where is the Secret Code?

At a first glance, it might evade the viewer, but at a closer perusal of the logo, you will find that the US Cyber Command emblem consists of 32 random characters 9ec4c12949a4f31474f299058ce2b22a” embedded in its inner gold ring. Online technology magazine Wired.com was the first to bring this to notice and launched a contest to solve the puzzling cryptogram.

 
 

What does the code mean?

9ec4c12949a4f31474f299058ce2b22a
 
As it turned out, the 32 character hexadecimal code turned out to be an encrypted form of the USCYBERCOM mission statement:
 
USCYBERCOM plans, coordinates, integrates, synchronizes and conducts activities to: direct the operations and defense of specified Department of Defense information networks and; prepare to, and when directed, conduct full spectrum military cyberspace operations in order to enable actions in all domains, ensure US/Allied freedom of action in cyberspace and deny the same to our adversaries.
 

If you enter the above mission statement into an MD5 hash generator, the 32 character string “9ec4c12949a4f31474f299058ce2b22a” inscribed on the USCYBERCOM logo is generated. An extremely perplexing logic behind a logo designed for a Cyber War Agency.

 

You Decide!

Do you think that it was a clever idea for USCYBERCOM to add an encrypted form of their mission statement in the logo design as most people could even not figure it out?
 

10 Famous Logo Designs and how much did they cost?

Categories: Famous Logo Designs, Logo Design News, Logo Design Stories, Logo Designers, logo designs
Written By: Nora Reed

There is a vast distinction between the price and the value of a logo design. Some corporate logos are designed at exorbitant prices but their value is not parallel to the amount paid. While, several logo designs are made at a miserly price and still turn out to be extremely valued brands.

I have been asked many a times by some of my readers as to why the prices of notable logos are seldom told? This simple yet intricate query compelled me to probe the matter. After an extensive research and hours of painstaking Google search, I managed to round up the prices of 9 famous logos along with their respective designers.

Following is a table featuring 10 prominent logo designs with their price and other statistics.

 

glasgow logo  anz logo  enron logo  twitter logo  google logo

 

Logo

Designed by

Year

Price

Enron Paul Rand 1990s $ 33,000
ANZ - 2009 $15,000,000
NeXT Paul Rand 1986 $100,000
Pepsi Arnell Group 2009 $ 1,000,000
London 2012 Olympics Wolff Ollins 2007 £ 400,000
Glasgow 2014 Games Marque Agency 2010 £ 95,000
Melbourne Australia Landor Associates 2009 $ 240,000
Nike Carolyn Davidson 1971 $ 35
Twitter Simon Oxley 2009 $10-$15
Google Ruth Kedar 1999 -

 

london 2012 logo  london 2012 logo  london 2012 logo  london 2012 logo  london 2012 logo

 

Although I toiled a lot on the internet to find the price of Google logo but could not discover it. I would like you guys to help me out in unearthing the cost of designing the Google logo. Also, if any of the above given prices is incorrect, please let me know the facts.

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