In the world of logo designing, recognition of talent, creativity and design innovation, Eulda or European Logo Design Annual has managed to achieve a status that takes others decades to accomplish, in only two years of its existence. Much of the competition information has already been covered in our previous post about the European Logo Design Annual – 2007. The results, therefore, are hereby announced.

As it turns out, Serbia’s Consumer Society and Citizen Networks’ logo emerged as the ultimate winner in the Best of Europe cateogory. The logo was designed by Jovan Rocanov and Anna Timkov of the Jovan Rocanov, a graphic designing company in Serbia, for Kaffeine Communications, Ukraine.

The logo was designed as part of the consumer awarness campaign and is a simple graphic representation of consumer rights protection. The main idea of the logo was to ‘show the protection of the consumers in the simpliest way’. Hence, the bar code, depicting the rain, and an ordinary umbrella was used as a symbol of protection.

Jovan Rocanov, the art-director of Kaffeine Communications ad agency, has this to say about the logo, “The purpose of “Consumer Society & Citizen Networks” project is to help us, consumers, protect our rights, first of all, through making us aware of these rights. Therefore, I was searching for the most simple and distinct way to show protection in a context of consumption. As the result, I connected two very clear symbols: a bar code - as a symbol of consumption - and an umbrella - as a symbol of protection.”

Other winners of the Eulda in regional categories include:

Best of Germany
Logo name: mind the gap
Agency: KITA™ Berlin | Visual Playground
Designer(s): Jens Lausenmeyer
Client: monopol records GmbH

Best of Greece
Logo name: Mn
Agency: Chris Trivizas | Design
Designer(s): Chris Trivizas
Client: Maria Niaka

Best of Hungary
Logo name: shopsign
Agency: Deka Design Stúdió
Designer(s): Bokor Gyöngyi, Sipos Levente
Client: arc

Best of Croatia
Logo name: Academy of Dramatic Art
Agency: Laboratorium
Designer(s): Ivana Vucic, Orsat Frankovic
Client: Academy of Dramatic Art, University of Zagreb

Best of Ireland
Logo name: Luttrellstown Castle Resort
Agency: First Impression
Designer(s): Barry Bödeker, Larry Byrne
Client: Luttrellstown Castle Resort

Best of Italy
Logo name: Avis
Agency: Tangram Strategic Design
Designer(s): Antonella Trevisan
Client: Avis Milano

Best of Russian Federation
Logo name: Logotype of the anti-drag action
Agency: y-design
Designer(s): Yaroslav Zheleznyakov
Client: a public youth social organization

Best of Sweden
Logo name: Snooker
Agency: Bedow Creative
Designer(s): Perniclas Bedow
Client: Snookerhallen i Stockholm AB

Best of Switzerland
Logo name: Association de Amis de la Salamandre
Agency: MottazDesign
Designer(s): Luc Mottaz
Client: Association de Amis de la Salamandre

Best of United Kingdom
Logo name: Brightlines Translation
Agency: Mytton Williams
Designer(s): Bob Mytton, Gary Martyniak
Client: Brightlines Translation

Best of Turkey
Logo name: Turkey and the European Union Relationships
Agency: MYRA
Designer(s): Rauf Kosemen
Client: European Union Relationships Publications

For the rest of the winners, visit the Winners Showcase at: http://www.eulda.com/2007/.

Note: Eulda is a Pan European graphic design award scheme that recognizes the best European logo designs and trademarks. For more details on Eulda, check out our previous post European Logo Design Annual – 2007.

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Eulda is a Paneuropean graphic design award scheme that recognizes the best European logo designs and trademarks. This prestigious award is juried by a panel of 30 judges consisting of ‘10 top design professionals, 10 marketing managers from major international clients and finally 10 members of the public (provided respectively by the worldwide established organizations BEDA, Aquent and Consumers International)’. Eulda is the only award scheme in the world endorsed by more than 50 international and national design associations.

To enter in Eulda ‘07, a logo must be published, printed or visible online from January 1, 2006 till December 31, 2006. Only entries from or within Europe (including the UK, all Scandinavian countries, all EU countries etc.) are eligible, though European citizenship and European HQ are not a requirement. There are entry fees required during submission of the logo/s amounting €72 for 1 logo, €120 for 2 logos and €48 each for 3 or more logos (all prices are VAT included). The deadline to submit entries is May 18, 2007 after which a late fee of €25 will be charged, though no entries after May 28, 2007 will be entertained. The winning entries will be awarded with trophies exclusively designed for Eulda as “Best of Europe” and “Best of Nation”.

Last year (2006), Portugal’s ‘Grutas e Centro do Vulcanismo’, designed by João Pacheco of Shift design for Sociedade de Desenvolvimento do Norte da Madeira, was awarded the “Best of Europe” trophy whereas, various interesting designs were awarded the regional “Best of Nation” honors. Among them, I found Croatia’s “No landmines!” humanitarian concert, Finland’s Amnesty International, Italy’s Studios, Latvia’s Speaking Stones and Spain’s Carlos Trénor, to be very attractive and appealing. Let’s see, which logos will receive this year’s top prizes.

The winners of Eulda ’07 will be announced in September 2007.

For more information visit www.eulda.com

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