LogoBlog Book Review: Decoding Design by Maggie Macnab |
Categories: Logo Design Books
Examining and evaluating logo design is often done through the lens of graphic design principles and visual communication standards. Although such evaluation is purely subjective, shapes, typography, and color, stand as obvious visual cues to the design of the logo. But what about the not so obvious? The mathematics, psychology, and semosis, behind the creation of a logo. Maggie Macnab explores this topic in depth in Decoding Design: Understanding and Using Symbols in Visual Communications. Through teaching ...






