Examining and evaluating logo design is often done through the lens of graphic design principles and visual communication standards. Although such evaluation is purely subjective, shapes, typography, and color, stand as obvious visual cues to the design of the logo. But what about the not so obvious? The mathematics, psychology, and semosis, behind the creation of a logo. Maggie Macnab explores this topic in depth in Decoding Design: Understanding and Using Symbols in Visual Communications. Through teaching ...

The Essential Book for Brand Building As an online logo design firm executive, I’m well aware of the challenges of trying to describe 1) what a logo is 2) what a good logo looks like and 3) why they are important (but not TOO important). Capsule, a high level branding and consulting company, tackles this task valiantly in their book, Design Matters// LOGOS. Aside from the fact that the book is on fantastic paper (kind ...