The Real Upcoming Slogan – Be What’s Next!

Apparently, the real purpose of the conference was to unveil a new slogan to go with the Microsoft logo. This was the only part of the video that the Redmond Company confirmed. Microsoft will be getting a new motto to go along with its logo design. According to the software giant the new tagline is “Be What’s Next.”  Users should expect to see this motto on Microsoft products in the near future.  

New Brand Logos or Concepts?

A few months back confusion caused Apple logo design folly to surface. This video does the same for Microsoft. It shows a fast moving sequence of morphing logos, shifting from Windows logo, to Windows Phone logo, Xbox logo, Bing logo, and finally the Office logo. While Microsoft clarified that the designs shown in the MGX were merely illustrating the “flexibility” of the software giant’s brands.     Following images are quiet blur, as these are the snippets sliced from the available videos, picked them from engadget.com so you could have a quick look for each of the brand logos concept.  

Windows Logo Design Concept:

Windows Phone Logo Design Concept:

XBOX Logo Design Concept:

Bing Logo Design Concept:

MS Office Logo Design Concept:

Question of the Post?

Single-letter logos are more simple and effective and can cause instant brand recall if properly embedded into the hearts and minds of the customers. Moreover, they require utmost creativity on the part of a logo designer to mend and bend a single letter into a suitable and effective message within the logo design. On the other hand, logos with multiple letters give the customers an ease in memorizing the company’s full name. It also gives the logo designer the room to express his creative wisdom.

Today, I have collected an assortment of 24 single and multiple letter logos. This will demonstrate a contrast between both the types and help identify which is more useful.    

Single Letter Logos:

Multiple Letter Logos:

Maverick’s Custom Trousers

Bender

Dol

Arturfo

ViraLabs

Elefont

Silk Skin

Mozaido

Shrink Media

FORESTAL

Urban Acres Buildcon

Utensil labs

Precision Networking

Rhymes from the Rocks

Playground

Minimum

NWA Boat and Sport Exposition

Chameleon

Hand Made Edition

IncExpert

Shout

Perfect Crowd

New Wave

Mini Museum Mürren

Google, as we all know, is the prime search engine on the cyberspace. The all famous Google logo is recognized for its multicolored scheme and unique font type. The logo design prompts the question of whether it is the color or symbol that makes a logo unforgettable.

We have heard a lot about Google Doodle contests, but have you ever come across hilarious fake parodies of the Google logos? Many Google logo designs are tailor-made for several occasions and festive days like Christmas, Halloween and Easter. But this innovative stockpile of fake parodies of the Google logos is something that you would surely enjoy.

Although there were plenty of humorous logos to choose from, I have picked out 30 of the funniest logoogles to share with you, courtesy www.logoogle.com

1. Google Shrek

2. Goooooogle

3. Spoogle

4. Goofy Google

5. Gargle

6. “Eye Tester” Google

7. Google Code

8. Stroodle

9. Giggle

10. Yahoogle

11. Gbay

12. Ringoogle

13. Gargolye

14. Guess Whoogle

15. Mc Google

16. Google Coke

17. Google Pac-Man

18. Goggles

19. Gaggle

20. Gaygle

21. Google ?

22. Google Burn

23. Google Mirror

24. Google Stutter

25. Google Alert

26. Moogle

27. Screwgle

28. Noodle

29. Google Discovery

30. Google Tax Day

I have been asked many a times by some of my readers as to why the prices of notable logos are seldom told? This simple yet intricate query compelled me to probe the matter. After an extensive research and hours of painstaking Google search, I managed to round up the prices of 9 famous logos along with their respective designers.

Following is a table featuring 10 prominent logo designs with their price and other statistics.

“Behind every successful brand there is a logo designer”.

1. Saul Bass

SAUL BASS (1920-1996) was a renowned graphic designer of the 20th century. He was well known for designing film titles. His corporate logo designing included very successful brand identities like Bell Telephone System Communications, United Airlines, AT&T, Minolta, and Warner.

2. Paul Rand

Paul Rand (1914–1996) was an eminent graphic designer of American origin. He was best recognized for his famous corporate logo designs. Some of his corporate identities include the logo designs for ABC, IBM and UPS.  

3. Alan Fletcher

Alan Gerard Fletcher (1931- 2006) was a British graphic designer. The Daily Telegraph described him as "the most highly regarded graphic designer of his generation, and probably one of the most prolific". Some of his corporate work that is known to many is the logo for Reuters in 1965, comprising of 84 dots. His "V&A" logo for Victoria and Albert Museum, designed in 1989 his "IoD" logo for the Institute of Directors are still in use today.  

4. Sagi Haviv

Sagi Haviv, who is a partner at Chermayeff & Geismar, is a 34 year old designer. Among his various corporate identity projects are the logo designs for the National Parks of New York Harbor, Radio Free Europe, Library of Congress, and the famous fashion brand Armani Exchange.  

5. Walter Landor

Walter Landor (1913-1995) was a German graphic designer belonging to Munich. Landor was most popular for his creative Fedex logo design. The meticulous use of negative space ‘arrow’ was a brilliant masterpiece of Landor. His FedEx logo design is considered as one of the best logo designs in the world.  

6. Herb Lubalin

Herbert F. Lubalin (1918 –1981) was a famous graphic designer of USA. Herb’s most prominent logo designs are the Marriage logo created in 1965 and the Families logo designed in 1980.

7. Chermayeff & Geismar:

Ivan Chermayeff and Tom Geismar were two students at Yale in the mid 1950s. Chermayeff & Geismar Inc are the creators of numerous famous trademarks and corporate identities. Some of the most prestigious of their works is for large corporations such as Mobil, Time Warner, Viacom, and Xerox.  

8. Wally Olins

Wikipedia claims Wally Olins to be recognized as the world’s most experienced practitioner of corporate identity and branding. Wally was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts’ Bicentenary Medal for his tireless efforts in the design industry.  

9. Gerard Huerta

Gerard Huerta is a designer with one of the most versatile design portfolio. Not many graphic designers get the opportunity to apply their design skills in such vast areas as Gerard Huerta has done. His famous corporate logo designs include Swiss Army Brands, Calvin Klein’s Eternity, MSG Network, CBS Records Masterworks logo, The Atlantic Monthly and PC Magazine.  

10. Raymond Loewy

Raymond Loewy (1893 – 1986) is recognized as one of the best industrial designers of the 20th century. The 1971 Shell logo, which is still used today, was designed by Loewy. He also created old logos for British Petroleum (Shield logo) and Exxon.

Logos these days have become an increasingly important means for effectively marketing your company image. The appropriate use of logo design can boost your reputation to the skies. Cleverly designed logos are imperative for brand recognition and easy company recall. While company logos may be one the most valuable asset of any corporate entity, it may prove to be a symbol of doom if not properly designed.

History has witnessed some of the famous logos falter against controversies which have either destroyed the companies or annihilated them completely from the scene. But then again controversies are controversies; you can never be too sure about the validity of any. So just for the discussion sake I’ve searched a few controversial…let’s see if you knew about these stories.

1 ) Vodafone Logo:

First on my list of controversial company logos is the Vodafone logo. In 1997, Vodafone introduced its Speechmark logo, as it is a quotation mark in a circle; the O’s in the Vodafone logotype are opening and closing quotation marks, suggesting conversation. But controversy arose that the logo had something to do with the number “6” which represents the devil and the red colour strengthens the case even more. A debatable logo I must say:)  

2 ) Apple Logo:

Next on my list is Apple’s choice for its corporate symbol. The company’s logo is an apple that has had a bite taken out of it. To many occult insiders, this signifies that the eating of the forbidden fruit (symbolically, the apple) by Adam and Eve in the Garden of Eden was a good thing. Occultists and New Agers teach that taking a bite out of the apple gave the first two humans knowledge, or gnosis, putting them on the path to self-divinity and godhood.  

3 ) Walt Disney Logo:

Everybody loves cartoons isn’t it? And especially cartoons produced by the all-time leader Walt Disney turn out to be instant hits. Disney has been much in the news lately. Christians are not at all happy with what they say is the smutty, anti-Bible direction the company is now taking with its movies (including the sexual references hidden in a few frames of cartoon movies as well as backwards voices glorifying child molestation), television shows, and CD albums. Is Disney’s hostility to traditional Christian values reflected in its corporate logo? Rumors are that “does the Walt Disney corporate logo conceal three cleverly disguised "6s"–thus, 666?” Carefully examine the Disney logo pictured here. Can you find what are alleged to be three 6s (666) concealed? Or is it just a coincident?  

4 ) Lays / Shell Logo:

Next I have found a series of company logos that are caught up in “The Rising Sun” controversy. The symbol of a rising sun can be associated with sun worship. In ancient Egypt, it was associated with Horus. Occultists consider it to represent the new age of Aquarius and the arrival of new radiation from the galactic core, the “Golden Dawn”. The blazing sun is also associated with the Promethean/Luciferian concept of bringing fire (knowledge) to man.  

5 ) Obama Healthcare Clinic Logo:

The hottest of all controversy is the Obama Healthcare Clinic. Controversies are that the Obama health care logo associated  to a swastika. On this the website Sweetness and Light compared Democrats to Nazis.

Don’t believe it???  See for yourself… Now watch this …

In the end I would like to conclude that company logos must carefully be designed keeping in mind the repercussions whatsoever there may be. Specially one has to be extremely careful regarding sensitive issues such as religion, culture, prejudicial references and bad resemblances.

If you think that I’ve missed out any popular logo controversies, then I would appreciate it if you guys come and share them with us.