“Behind every successful brand there is a logo designer”.

1. Saul Bass

SAUL BASS (1920-1996) was a renowned graphic designer of the 20th century. He was well known for designing film titles. His corporate logo designing included very successful brand identities like Bell Telephone System Communications, United Airlines, AT&T, Minolta, and Warner.

2. Paul Rand

Paul Rand (1914–1996) was an eminent graphic designer of American origin. He was best recognized for his famous corporate logo designs. Some of his corporate identities include the logo designs for ABC, IBM and UPS.

3. Alan Fletcher

Alan Gerard Fletcher (1931- 2006) was a British graphic designer. The Daily Telegraph described him as "the most highly regarded graphic designer of his generation, and probably one of the most prolific". Some of his corporate work that is known to many is the logo for Reuters in 1965, comprising of 84 dots. His "V&A" logo for Victoria and Albert Museum, designed in 1989 his "IoD" logo for the Institute of Directors are still in use today.

4. Sagi Haviv

Sagi Haviv, who is a partner at Chermayeff & Geismar, is a 34 year old designer. Among his various corporate identity projects are the logo designs for the National Parks of New York Harbor, Radio Free Europe, Library of Congress, and the famous fashion brand Armani Exchange.

5. Walter Landor

Walter Landor (1913-1995) was a German graphic designer belonging to Munich. Landor was most popular for his creative Fedex logo design. The meticulous use of negative space ‘arrow’ was a brilliant masterpiece of Landor. His FedEx logo design is considered as one of the best logo designs in the world.

6. Herb Lubalin

Herbert F. Lubalin (1918 –1981) was a famous graphic designer of USA. Herb’s most prominent logo designs are the Marriage logo created in 1965 and the Families logo designed in 1980.

7. Chermayeff & Geismar:

Ivan Chermayeff and Tom Geismar were two students at Yale in the mid 1950s. Chermayeff & Geismar Inc are the creators of numerous famous trademarks and corporate identities. Some of the most prestigious of their works is for large corporations such as Mobil, Time Warner, Viacom, and Xerox.

8. Wally Olins

Wikipedia claims Wally Olins to be recognized as the world’s most experienced practitioner of corporate identity and branding. Wally was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts’ Bicentenary Medal for his tireless efforts in the design industry.

9. Gerard Huerta

Gerard Huerta is a designer with one of the most versatile design portfolio. Not many graphic designers get the opportunity to apply their design skills in such vast areas as Gerard Huerta has done. His famous corporate logo designs include Swiss Army Brands, Calvin Klein’s Eternity, MSG Network, CBS Records Masterworks logo, The Atlantic Monthly and PC Magazine.

10. Raymond Loewy

Raymond Loewy (1893 – 1986) is recognized as one of the best industrial designers of the 20th century. The 1971 Shell logo, which is still used today, was designed by Loewy. He also created old logos for British Petroleum (Shield logo) and Exxon.

Logos these days have become an increasingly important means for effectively marketing your company image. The appropriate use of logo design can boost your reputation to the skies. Cleverly designed logos are imperative for brand recognition and easy company recall. While company logos may be one the most valuable asset of any corporate entity, it may prove to be a symbol of doom if not properly designed.

History has witnessed some of the famous logos falter against controversies which have either destroyed the companies or annihilated them completely from the scene. But then again controversies are controversies; you can never be too sure about the validity of any. So just for the discussion sake I’ve searched a few controversial…let’s see if you knew about these stories.

1 ) Vodafone Logo:

First on my list of controversial company logos is the Vodafone logo. In 1997, Vodafone introduced its Speechmark logo, as it is a quotation mark in a circle; the O’s in the Vodafone logotype are opening and closing quotation marks, suggesting conversation. But controversy arose that the logo had something to do with the number “6” which represents the devil and the red colour strengthens the case even more. A debatable logo I must say:)

2 ) Apple Logo:

Next on my list is Apple’s choice for its corporate symbol. The company’s logo is an apple that has had a bite taken out of it. To many occult insiders, this signifies that the eating of the forbidden fruit (symbolically, the apple) by Adam and Eve in the Garden of Eden was a good thing. Occultists and New Agers teach that taking a bite out of the apple gave the first two humans knowledge, or gnosis, putting them on the path to self-divinity and godhood.

3 ) Walt Disney Logo:

Everybody loves cartoons isn’t it? And especially cartoons produced by the all-time leader Walt Disney turn out to be instant hits. Disney has been much in the news lately. Christians are not at all happy with what they say is the smutty, anti-Bible direction the company is now taking with its movies (including the sexual references hidden in a few frames of cartoon movies as well as backwards voices glorifying child molestation), television shows, and CD albums. Is Disney’s hostility to traditional Christian values reflected in its corporate logo? Rumors are that “does the Walt Disney corporate logo conceal three cleverly disguised "6s"–thus, 666?” Carefully examine the Disney logo pictured here. Can you find what are alleged to be three 6s (666) concealed? Or is it just a coincident?

4 ) Lays / Shell Logo:

Next I have found a series of company logos that are caught up in “The Rising Sun” controversy. The symbol of a rising sun can be associated with sun worship. In ancient Egypt, it was associated with Horus. Occultists consider it to represent the new age of Aquarius and the arrival of new radiation from the galactic core, the “Golden Dawn”. The blazing sun is also associated with the Promethean/Luciferian concept of bringing fire (knowledge) to man.

5 ) Obama Healthcare Clinic Logo:

The hottest of all controversy is the Obama Healthcare Clinic. Controversies are that the Obama health care logo associated  to a swastika. On this the website Sweetness and Light compared Democrats to Nazis.

Don’t believe it???  See for yourself…

In the end I would like to conclude that company logos must carefully be designed keeping in mind the repercussions whatsoever there may be. Specially one has to be extremely careful regarding sensitive issues such as religion, culture, prejudicial references and bad resemblances.

If you think that I’ve missed out any popular logo controversies, then I would appreciate it if you guys come and share them with us.