Archive for the ‘Logo Inspiration’ Category
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08July
- Origins of the LOVE Logo
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The LOVE sculpture is a symbol for peace that was created during the Vietnam war by Robert Indiana. The sculpture is best known at its home in Love Park, located in Philadelphia, Pa. The design can also be seen in multiple other locations, such as New York City and Scottsdale, AZ. Philadelphia is known as the city of brotherly love, but that loving concept is not how the park got it’s name. The name came from the popularity of the sculpture.
LOVE Park sits in the heart of center city Philadelphia and was created in the 1960’s. The park, although simple, attracts groups of tourists and skateboarders everyday. With a flowing fountain in the center, which is surrounded by numerous curved staircases, its a great place to sit and read or just take in the city. It offers a great view of the Art museum and City Hall and is a celebrated venue for skateboarders for its natural, urban features.
Robert Indiana is known for his work among the pop culture movement. His messages are a symbol of inspiration, but also became a logo or trademark that we see recreated over and over.
The LOVE design has been an inspiration to the production of multiple items. Although the design is simple, who could argue or reject such a great concept as love? Robert Indian has truly branded himself through his work and efforts.
Tags: Logo Design, logo love, love logo, love park, robert indiana
Posted in Graphic Design, Logo Designers, Logo Inspiration, LogoBlog | 1 Comment »
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06July
- Roam with the Gnome: Travel logos
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With the summer upon us and vacation season off to a good start, it seems that traveling is on the minds of so many overworked people. When you think of traveling, the first thing that pops into your head is usually travel plans such as airline tickets, hotel bookings, and car rentals. All of these businesses are in the midst of their busy season, so their advertising should be spot on. Since a logo is the best way for a company to brand themselves, logos for the travel Industry must stand out and be recognizable.
These are probably the most known airline logos, which can be seen on the tail of the planes that proudly display them. Since vacations are something people usually cut out in a bad economy, airlines must promote themselves even more to make profits, especially this year. An airline’s best bet is to provide the best and make sure their logo is classy and ensures secure service and trust among travelers. What vacationer would trust their lives with an airline if the logo or reputation was bad?
The Internet has made so many things easier and one of them is hotel bookings. Companies like Travelocity, Hotels.com or Expedia will search all hotel listings and place them at your fingertips. They even allow you to sort through the results by price or location. It really makes traveling much easier, although there is a lot of competition among these companies. Which one is best? A better logo can offer a better first impression when the site pops up on the web. It is important for them to brand themselves among this growing conveniences.
Rental car companies generally have plain or basic logo styles, but as long as the name and service is recognizable, it works well to promote the company. A lot of them are local companies and not as known. Those smaller businesses must label what they are, although Hertz and Budget and known just by the name without the need to have the words “rentals” written within the logo.
Summer is one of the most enjoyable times of the year and a vacation is always a great and relaxing way to enjoy it. Happy Travels!
-Nora Reed
Tags: airlines, car rental, flying, hotels, Logo Design, Travel logos, vacation
Posted in Logo Inspiration, LogoBlog, Occasion Logos | 2 Comments »
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02July
- Celebrate America’s Independence! July 4th Logos
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With stars, stripes and a celebration of freedom, July 4th sets the true start of summer. Who can resist a cookout or pool party on this glorious day? With the 4th approaching so quickly, I know all of America is looking forward to the holiday weekend and an extra day off of work. In the spirit of the holiday and my own excitement for the upcoming parties, I decided to search for some logo inspiration that will put anyone in the mood to start singing the “star spangled banner.”
Simple, but brilliant. Obviously when you think of Independence day, you think of a flag and the red, white and blue color scheme. This logo represents the freedom of the 4th and flows graciously into the lettering.
I enjoyed this one as a great play off the star design. It’s more then just a simple star, it takes the concept a step further and gains a bit of flair. This design is still is very patriotic and has a more 3 dimensional look to it. I found it to be a really creative way to go.
I like the fireworks on this one. It is a nice, colorful edition to an otherwise common design. The fireworks concept is fun to play around with since fireworks can be formed into any shape, they give a designer the chance to get really creative.
Google is great for their ever changing logos. They’ve had many 4th of July editions over the years, but this one was most classy and festive.
Independence day was a great moment in American history and continues to be as we celebrate it each year. It’s a great way to start an exciting summer break with a bang and some fireworks. Happy 4th of July!!!
-Nora Reed
Tags: holiday logos, independence day, july 4th, Logo Design, logos
Posted in Graphic Design, Logo Inspiration, LogoBlog | 3 Comments »
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29May
- Hungry? Restaurant Logos That Make an Impact
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How do you choose where you want to eat when you go out? Is your decision based on atmosphere, price, food selection? How about logos? Have you ever thought that a restaurant’s logo can determine the path your appetite follows? There are a ton of them out there and some are much more effective than others. How does a logo make you hungry? Take a closer look!
The above designs are all, for the most part, very effective. They clearly show the type of food to expect and even a hint of the atmosphere all within a simple design.
The Perkins logo is an example of a terrible design based on a food related business. It is plain and boring and nothing about it is appealing to one’s appetite. Word of mouth and maybe some minimal advertising seems to be the only way that we know what Perkins is and what it sells.
The Fuddruckers logo looks to me like a logo for a disco style club or a skating rink. If it didn’t have the word “hamburger” within the logo, I wouldn’t know that it was a restaurant at all just based on the design. No wonder this place went out of business so quickly.
Ted’s Montana Grill has a great logo in which they display the one thing that makes them most unique: Bison! Although the sale of bison meat is becoming more popular among upper class dining, Ted’s was one of the original chains to start it, basing their menu mostly on bison. Their other major theme relates to our “green” society in which they use organic and recycled materials. This is a great concept, but what I don’t like is how they attempt to include that theme in their logo with the line, “Eat great. Do good.” I think this takes it a little too far and is not necessary. It feels like it forces the issue.
Ah, Burger King. This is a great logo for the fast food chain. It clearly shows what they sell and is large and bold implying their success in the business and that they are the “king” of burgers.
I love the Boston Market Logo. It looks very clean and subtle, implying that there is no need to be flashy to get attention. It also has a simple oval shape, but the oval vaguely appears to be a roasting chicken so they are displaying their product all the while.
There are way too many restaurants out there to mention them all, but a logo for the food service industry should have certain qualities. It should demonstrate the product it’s selling, avoid overly flashy styles and express a bit of the atmosphere that the restaurant has to offer. You can see that the more successful the logo is, the more successful the restaurant will be as well.
Tags: design, fast food, logo designs, logos, restaurant logos
-Nora Reed
Posted in Logo Design Tips, Logo Inspiration, LogoBlog | 5 Comments »
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26May
- Inspiring Logos with Hidden Treasures
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A single logo can make or break a company and its marketing. A logo offers many benefits such as creating an image that consumers can remember and trust, helping a company stand out among other businesses and creating a specific identity for that company. Although every business should have a logo, it isn’t not enough to have it for the sake of having it. A business’s logo design must stand out and bring some personality to that company.
There are many ways to make your logo stand out. Several simple graphic design tricks, can add a unique and clever look to a logo design. A logo should not be a plain or boring symbol, it should be a specific design that reflects the ideals and goals of the business or company. The final design of a well done logo often appears to be very simple, even though a lot of thought and drafts were actually put into it. Here are some famous logos which are sure to leave a lasting impression. They all have hidden symbols within them. Take a closer look and see what the designer has embedded within the design.
Yoga Australia
When you first glance at this logo, you see a simple picture of a young girl doing yoga exercises, but if you look closer at the body posture, you can see that it forms the Australian continent.
Body Wisdom
This design is for a classy day spa. The hands convey a relaxing massage and are combined with an image of “owl eyes” to demonstrate “wisdom.”
Fed Ex
The Fed Ex logo is a popular and well known design, but have you ever noticed the arrow formed out of the negative space between the letters “E” and “X”. The arrow indicates direction, speed and reliability.
Heart Beats
For this design, two musical notes curl to make a heart and headphones. This logo expresses “Love for Music” and is a clever play on the name of the company.
Piano Forest
Jason Cho: Designer
This logo gives is subtle, but creates the elegant design of piano keys that look like trees to resemble a keyboard/piano. You can shift your eyes to see either one.
Fuga
The Fuga logo is a recreation of the Architectural Center Of Budapest, which actually appears more like a maze, but if you focus more on the white spaces, the company name will stand out much more.
Mosleep
The designer has dreamed up a bed with the letter “M” for this design. This logo represents an organization of doctors who’s goal is to study sleep disorders.
Hartford Whalers
There are 3 concepts displayed here at the same time. The largest and easiest to spot is a whale’s tail, which is also the letter “W” in green, while the white space forms an “H” for Hartford. Sadly the logo wasn’t enough to keep them in Hartford.
Toblerone
It is easy to ignore the logo while enjoying this treat. At first glance, it seems like an obvious design of the Swiss Alps, but look a little closer. The name Toblerone originated in Bern, Switzerland. This city is rumored to mean, “City of Bears”. Take a look at the logo again, you will see a bear in the center of the Mountain. Now we know why this was Einstein’s favorite candy bar.
Big Ten
The Big Ten collegiate sports conference actually has eleven schools, but they started out with ten. Once the last school was added (PENN STATE), they didn’t want to go through the process of changing their name, which they had already established, so they changed their logo instead to hide the numerical “11” within the design.
Amazon
Tags: company branding, Corporate Identity, hidden symbols, logo designs, logos
This logo is extremely famous. It appears clean and simple, but have you noticed that the looks like a smile. The concept behind this is that it Amazon.com has everything from a to z, which the arrow indicated. The hidden message is the smile that the arrow represents which is what is brought to the customer’s face.
Posted in Logo Inspiration, LogoBlog | 5 Comments »