Just in time for the NBA draft, the Philadelphia 76ers have recently changed their logo by reverting back to the original design that they had during their glory days of the late 70s and early 1980s. Their marketing department must feel that the old design is a symbol of luck and it was time to rid themselves of their current curse, much like the Detroit Lions did earlier in the year. The Lions modernized and modified ...

Football, Fútbol, Soccer. Regardless of your native tongue, the “world’s game” is a source of history, competition, and champions. It is also a source of some of the more interesting styles of sports branding. Unlike many American sports clubs, European football teams take a more classic route when designing their logo. Lacking colorful mascots, many of these clubs choose to brand their team with a crest. While different from the primarily illustrative logos of American ...

Adieu! I have too grieved a heart to take a tedious leave William Shakespeare Merchant of Venice Hello out there my logo friends. Unfortunately this post won’t be one of the most favorite I have ever written. I would even be willing to admit that it may be my least favorite. I regret to inform you that I will no longer be on LogoBlog.org. Due to personal obligations and an ever busying schedule, I cannot afford the ...

The image that your business card design and logo design present of your brand identity is very important. It establishes your attitude and reflects your business. Firstly, your business card design establishes your relationships with clients and would-be clients, which can eventually make your business a success. With a bit of creativity, you can turn these ordinary materials into magnetic marketing tools that will play a vital role in keeping the mill running. Business card design ...

What does it take to create unbeatable brands? Creating unbeatable brands is not a short time work. Ingredients of successful brands are: a) Creating a product that suits customer’s requirements b) Develop an eye catching and purposeful logo design c) Quality of the product d) Focus on after sales service – Back up Operations e) Positioning and repositioning f) Reaching out to customers. Create a product that suits customer’s requirements The core step to build a successful brand is that you should have a product or service to offer. ...