Archive for the ‘Branding Tips’ Category
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25June
- 76ers Go Back to the Basics With their Logo Design
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Just in time for the NBA draft, the Philadelphia 76ers have recently changed their logo by reverting back to the original design that they had during their glory days of the late 70s and early 1980s.
Their marketing department must feel that the old design is a symbol of luck and it was time to rid themselves of their current curse, much like the Detroit Lions did earlier in the year. The Lions modernized and modified their existing logo in hopes of changing their image from consistent basement dwellers to winning NFL franchise.
It seems to be a trend with sports teams to wash away the bad luck demons and start fresh with a new logo. It makes sense if you believe that a team logo is a lucky charm. If this is true, wouldn’t a team mascot be just as responsible for delivering bad luck to a team? If you change one, shouldn’t you change the other as well?
Changing a team’s logo will sometimes subvert the never ending cycle of a losing sports team. A bad season leads to poor ticket sales, low merchandise revenue, and a general lack of funds. What does a sports team need money for? Better Players! How does a team raise money to field a winner? By Repackaging and reselling all new jerseys, hats, apparel, and assorted gear, a sports franchise rebrands itself into a winner, and in turn collects the necessary money needed to sign highly valued free agents.
A team should be responsible for their own luck. If they can’t win a championship, don’t blame the logo, just play better!
-Nora Reed
Tags: 76ers logo, Logo Design, original logo, sixers, vintage logo
Posted in Branding Tips, Logo Design News, LogoBlog | 5 Comments »
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26August
- The World’s Game: Football Club Logo Designs
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Football, Fútbol, Soccer. Regardless of your native tongue, the “world’s game” is a source of history, competition, and champions. It is also a source of some of the more interesting styles of sports branding. Unlike many American sports clubs, European football teams take a more classic route when designing their logo.
Lacking colorful mascots, many of these clubs choose to brand their team with a crest. While different from the primarily illustrative logos of American teams, football clubs incorporate more history into their designs.
These designs are not necessarily flashy or cutting edge, but their attention to history, and meaningful symbolism create a sense of nostalgia often lost in modern branding. During the mid to late 1900’s many of these teams realized the potential fiscal opportunities present in the football industry and changed their logo designs. However, a recent trend has surfaced reconnecting the clubs with their roots.
It is common for these clubs to borrow components of their home city’s crest in combination with symbols unique to the club. Barcelona for instance is one of my favorite logos:
Notice the two upper panels of the logo. The left features St. George’s Cross while the right displays the colors of Catalonia. The bottom half of the logo includes the football clubs colors, as well as a graphic image of the ball. By including all of these components, the FC Barcelona logo displays a perfect balance between where the club came from, and what it stands for. I love the simple, clean cut look that this type of sports logo embraces. Not to mention cant ever hurt to be proud of where you came from.
Take a look at these other logos that represent their cities with pride. See if you notice anything they have in common.
And just for fun, some of the logos that just don’t do it for me
Do you have any suggestions for great Football Club design?
Tags: Classic Logo Design, Logo Design
Posted in Branding Tips, Graphic Design | 3 Comments »
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11August
- Goodbye Jessica, Hello Kevin!
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Adieu! I have too grieved a heart to take a tedious leave
William Shakespeare
Merchant of VeniceHello out there my logo friends. Unfortunately this post won’t be one of the most favorite I have ever written. I would even be willing to admit that it may be my least favorite. I regret to inform you that I will no longer be on LogoBlog.org. Due to personal obligations and an ever busying schedule, I cannot afford the time or energy to sustain the level of commitment I believe this community deserves.
Don’t worry however; I am leaving you in safe hands. A colleague of mine and fellow logo enthusiast has stepped up to the plate and offered to fill my rather large(and modest) shoes. Kevin Scott is a talented and passionate logo design aficionado. Having known Kevin for a very long time, I trust in his expertise and know that his interest in the design community will keep LogoBlog.org the unique and intriguing logo haven that it has become.
My final request is that you welcome Kevin as you have welcomed me. I hope that like me, he can find the exchanging of thoughts and techniques in logo design equally as rewarding.
I personally believe in keeping goodbyes short and sweet. While I wouldn’t want the band to start playing mid post, I cannot resist leaving with one more logo topic, the farewell logo.
While logos are usually designed in the initial branding stages, or for a rebirth of an image, they also serve a purpose at the end of the life cycle. Closing, demolition, and commemorative logos often serve as reminders of change and establish a reminiscent mood.
With these logos in particular, it is up to the designer to determine how the business, organization, or structure will be remembered. By selecting bright colors and warm images, the designer has the ability to reflect positive feelings about the subject. It is also common to incorporate familiar symbols to which observers would find comforting.
I would like to think that my goodbye logo would shine a positive light upon my time here at LogoBlog.org. Here are some examples of recent “goodbye” logos from my favorite sport, baseball. Take a gander!
Goodbye and many thanks,
-Jessica
Tags: Kevin Scott, Logo Design News, LogoBlog
Posted in Branding Tips, Logo Design Competition, Logo Design Tips | 3 Comments »
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20May
- Business Card Design - Designs that make you LOVE them
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The image that your business card design and logo design present of your brand identity is very important. It establishes your attitude and reflects your business. Firstly, your business card design establishes your relationships with clients and would-be clients, which can eventually make your business a success. With a bit of creativity, you can turn these ordinary materials into magnetic marketing tools that will play a vital role in keeping the mill running.
Business card design should never be taken carelessly as it may be the very foundation of your business marketing. Many business owners try to save their time and money by going for a standard business card. However, this often becomes their oversight. Take time to specify your custom business card designs so that they exactly match the image of your business. This investment is worth its while.
Going for a cheap, ordinary or stereotype business card design, can leave bad or next to no impression of your business. All in all, by investing in unique and custom designed business cards, you can attract quality clientèle who are willing to pay competitive market rates for your services.
As business owners and entrepreneurs, we invite you to take a look below at the most effective business card design tips, through these you will learn to transform a simple business card into an impressive one.
Build a Brand Identity
Use your company logo plus text on the business card as well as on the letterhead while focusing on the brand maturity to show potential clients who you are. The most powerful brands of the world are built from the heart, and brands are actually a promise. Therefore, keep them as clean and simple as possible so that your clients will stay dependable to your business.
Brand Impression and Full Color Card
Oldies black and white business cards are nothing more than a flimsy piece of paper in this colorful and digital era. Modern day full-color cards really look attractive and leave a striking impression on your clients. Moreover, full color business card designs generally do not cost more than black and white ones and are therefore not too heavy on your pocket. So toss those out-of-fashion business card designs and get the chic ones.
Avoid the Mishmash of Fonts
More than necessary fonts make your business card design visually confusing. In addition, bold, capitalized and italicized text should be used sparingly as it produces a more emphatic effect on your business card.
Go With the Beauty of Both Sides:
Having vouchers, appointment reminders, client testimonials, case studies, special offers, handily attached to the back of your business cards add functionality and a variety of every day opportunities to help promote your brand identity. So why not double your chances of attracting your potential clients?
Develop a Tagline
Make sure your business card design says something unique about you. Make it one of its kind; artistic and declarative of the special qualities your business possesses. Tell your potential clients what they’ll get from doing business with you.
Place Your Photo on It:
Recent studies have revealed that people are more likely to hold on to a business card with a photo on it. It could be your logo design, your photo, or a combination of both. The fact is a pictured business card design gets more attention!
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Posted in Branding Tips | 11 Comments »
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08January
- Creating Unbeatable Brands
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What does it take to create unbeatable brands? Creating unbeatable brands is not a short time work. Ingredients of successful brands are:
a) Creating a product that suits customer’s requirements
b) Develop an eye catching and purposeful logo design
c) Quality of the product
d) Focus on after sales service – Back up Operations
e) Positioning and repositioning
f) Reaching out to customers.Create a product that suits customer’s requirements
The core step to build a successful brand is that you should have a product or service to offer. You have to sell to the customers’ needs and not focus on what you need to sell. Your product should contain all elements to satisfy your target customers’ wants, giving them a strong reason to buy.
Developing a good, creative logo design
A good product is recognized by its logo. Your product and your logo both combine to make a successful brand. Harley Davidson, BMW, Toyota, Coca Cola and Pepsi are some of the very good examples of successful brands.
Quality of the Product
No one wants to buy faulty products. Your product should be fault free and should provide good value for money.
Back up operations
After sales Service, home deliveries, store returns, claims are all back up operations that creates customer confidence. As a part of long term strategy a company must focus of the back up operations to help a build strong unbeatable brand.
Product Positioning and repositioning
This means position your product achieves in the eyes of your target market. Product itself, product name (Brand name), Quality, Back up operations, warranties guarantee and packaging help in brand positioning.
Repositioning occurs with the change in customers’ needs or you bring a change in attributes or when your product attains maturity, you reposition it to hold it from entering into a declining stage.
Reaching your customer
Advertising brings awareness to customers. It is the best means to reach millions. So people Follow the footsteps of the master brands. It really depends on your budget. As marketing gurus say “Throw enough mud on the wall, so some of it sticks”
A well designed logo coupled with good quality product and enough advertising will definitely help in creating unbeatable brands.
Posted in Branding Tips | 3 Comments »