Business Card Design – Designs that make you LOVE them |
Categories: Branding Tips
Written By: Nora Reed
The image that your business card design and logo design present of your brand identity is very important. It establishes your attitude and reflects your business. Firstly, your business card design establishes your relationships with clients and would-be clients, which can eventually make your business a success. With a bit of creativity, you can turn these ordinary materials into magnetic marketing tools that will play a vital role in keeping the mill running.
Business card design should never be taken carelessly as it may be the very foundation of your business marketing. Many business owners try to save their time and money by going for a standard business card. However, this often becomes their oversight. Take time to specify your custom business card designs so that they exactly match the image of your business. This investment is worth its while.
Going for a cheap, ordinary or stereotype business card design, can leave bad or next to no impression of your business. All in all, by investing in unique and custom designed business cards, you can attract quality clientèle who are willing to pay competitive market rates for your services.
As business owners and entrepreneurs, we invite you to take a look below at the most effective business card design tips, through these you will learn to transform a simple business card into an impressive one.
Build a Brand Identity
Use your company logo plus text on the business card as well as on the letterhead while focusing on the brand maturity to show potential clients who you are. The most powerful brands of the world are built from the heart, and brands are actually a promise. Therefore, keep them as clean and simple as possible so that your clients will stay dependable to your business.
Brand Impression and Full Color Card
Oldies black and white business cards are nothing more than a flimsy piece of paper in this colorful and digital era. Modern day full-color cards really look attractive and leave a striking impression on your clients. Moreover, full color business card designs generally do not cost more than black and white ones and are therefore not too heavy on your pocket. So toss those out-of-fashion business card designs and get the chic ones.
Avoid the Mishmash of Fonts
More than necessary fonts make your business card design visually confusing. In addition, bold, capitalized and italicized text should be used sparingly as it produces a more emphatic effect on your business card.
Go With the Beauty of Both Sides:
Having vouchers, appointment reminders, client testimonials, case studies, special offers, handily attached to the back of your business cards add functionality and a variety of every day opportunities to help promote your brand identity. So why not double your chances of attracting your potential clients?
Develop a Tagline
Make sure your business card design says something unique about you. Make it one of its kind; artistic and declarative of the special qualities your business possesses. Tell your potential clients what they’ll get from doing business with you.
Place Your Photo on It:
Recent studies have revealed that people are more likely to hold on to a business card with a photo on it. It could be your logo design, your photo, or a combination of both. The fact is a pictured business card design gets more attention!
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May 20th, 2008 at 11:31 am
Like your businesscard tips …
May 20th, 2008 at 6:29 pm
Great article, thanks
“Look at that subtle off-white coloring. The tasteful thickness
of it. Oh my God, it even has a watermark…” — Patrick Bateman, American Psycho
May 20th, 2008 at 10:20 pm
Nice tips. The both sides business card above is really fantastic.
May 20th, 2008 at 10:24 pm
Totally agree. Business Card is the most important element for communicating with your prospective clients.
May 21st, 2008 at 3:45 am
Absolutely right. Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services.
May 23rd, 2008 at 1:34 pm
I don’t know where you get this images but the fact is…..it is great..you’ve done well…you give the idea and interest to many….good job
April 23rd, 2009 at 10:05 pm
Sick logos, amazing.
July 10th, 2009 at 11:20 am
[...] logos seem to be very simple designs. There is not much to them and it seems promoting a zoo through a logo is not a first priority of [...]
August 23rd, 2009 at 3:34 am
The examples you have provided are excellent. I especially like the Bleu card as it is so impressively decorative. Great post. Thank you for sharing.
October 22nd, 2009 at 4:37 am
If you had to do it again, what would you change about how your team handled the volcanic crisis? ,
October 23rd, 2009 at 3:58 am
When analyzing the problem of youth participation in the Balkans, one should be aware that contrary to the developed Western countries, we are talking about a substantial part of the overall population. ,
February 9th, 2010 at 12:53 am
Cool Collection. I would much rather have a sustainably produced Business Card than a cheap piece of plastic that requires me to replace batteries. Besides the most important part of the business card is not just the contact details but the graphic way in which they are conveyed.
February 23rd, 2010 at 7:54 am
Great tips you have here. I have to say that i agree with all of them although some people choose a blank back side for their business cards so people can scribble notes on them. But then sometimes a business card without a back design does feel somewhat incomplete. Great post overall
May 22nd, 2010 at 12:48 pm
I don’t usually post but I enjoyed your blog a lot,Thanks alot for the great read
November 4th, 2010 at 1:25 am
Blew me away..
Reaaaaally loved them..