Comments
25
Nov 13, 2009
A Tricky Comparision – Black and White Logos VS Colorful Logos |
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Categories: Logo Design Tips
Written By: Nora Reed
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These days the internet is packed with the finest logo design galleries, providing a strong platform for graphic designers to share their talent with the world. With this wide exposure of skilled designers, we get to see ample amounts of terrific logos on the net. However, looking at latest logo styles, I think designers have stopped believing there is any rhyme or reason for making a successful logo. In the past, designers typically believed that colorful logos were hard to ignore, so very few companies approved of black and white logos.
Well, now times have changed….Finding some of the most inventive logos in “Black & White” I couldn’t agree more with the beauty of these color free logos. Being a logo designer, have you ever asked yourself, which logos are more appealing to the viewer: Black & White Logos OR Colorful Logos? |
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November 13th, 2009 at 10:57 am
TRICK QUESTION! Every good color logo should have an equally good black and white equivalent for those times when black and white printing is the only kind available. As cool as the color logos in this post are, many of them would look abysmal if sent on a fax.
November 16th, 2009 at 5:17 am
[...] Tricky Comparision – Black and White Logos VS Colorful Logos Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this [...]
November 16th, 2009 at 6:02 am
Monochrome wins so hard it wasn’t even a contest in the first place. >:3
November 16th, 2009 at 11:54 am
Although I love color I tend to respond better to the black and white logos. Perhaps it is the interplay of the foreground and background. Perhaps it is the maxim of “less is more” running through my head.
Color logos grab more attention but seem to say less. Whereas black and white logos have a subtle communication, they trick the viewer into thinking they have solved a visual riddle & accomplished something. Once they have the black and white image in their mind they can’t forget it.
November 17th, 2009 at 12:53 am
Truly Awesome!!!
November 17th, 2009 at 8:41 am
[...] Read the original article [...]
November 19th, 2009 at 10:27 am
I think a logo design should always start with the black and white and be made up into colour as needed, not the other way round. In all the above the mono logo wins hands down too! There’s something about the definition of a logo that means monochrome simplicity is favourable. This comparison would be better if it were spot colour logos vs full colour logos. Most big brands have one or two colours essential to their identity.
November 20th, 2009 at 1:33 pm
David Miller is absolutely correct.
Yes, some companies may opt for a B&W version of their logo to be primarily used, but all of those colorful logos need a 1 color equivalent for printing, faxes and any other use case where color isn’t an option.
At the end of the day, both color and a black and white logos have to be well designed. It wont matter if it’s in color, or black and white if the logo isn’t successful.
November 20th, 2009 at 1:58 pm
B&W VS????? Color.
Since when has a logo become one or the other?
Is that like asking do you like black type or colored type?
November 21st, 2009 at 2:14 pm
Great logos. My favorite is the Jose Aguilo logo.
Really creative.
November 22nd, 2009 at 10:36 am
nice collection.
November 23rd, 2009 at 6:54 pm
only oldschool logos… it looks better
November 24th, 2009 at 4:41 am
Monocoloured wins hands down, imho. Full-colour logos tend to use colour without actually needing it. I see a lot of logos (Goplay, Hummingbird, Livetree) that just fill an area with colour elements that really don’t add that much…
Thanks for the comparison! It’s one of those things you don’t consciously know but DO unconsciously notice!
November 25th, 2009 at 12:25 pm
As a li’l old signmaker who installed corporate logos in office buildings for many many years, I loved the way certain black and white logos lent themselves to 3D- the logo for GE being a prime example.
Logos like the “colorful” logos illustrated — NOT!
November 26th, 2009 at 10:28 am
I looked at this blog and all the way down I looked at the b&w logo’s. I think it’s because of their simplicity and the visual clutter is always kept to a minimum.
This style of logo is what I’m most interested in. Double images, meanings. The examples I always use are Toblerone (hidden bear) FedEx (hidden arrow). Very interesting post.
December 2nd, 2009 at 1:05 am
[...] A tricky comparision – Black&White Logos VS Colorful Logos [...]
December 5th, 2009 at 7:21 am
Colorful Logos is better, because the colors act in our flow blood. The colorfull logos causa more emotional connection. But the logo need a Black&White version.
December 11th, 2009 at 7:38 am
i would say the a colorful logo is the most attractive than black and white.
January 4th, 2010 at 1:31 pm
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January 28th, 2010 at 1:48 am
While I find colorful logos much appealing I think’s it’s rather a matter of choice and the sort of business one has. Corporate and other serious businesses would prefer the black and white logos any day, mainly because they look sober and defined. But then again… what’s a world without color
March 9th, 2010 at 6:42 am
i would say that the colour of the logo depends on the character needs.
June 4th, 2010 at 7:17 am
Color is life, colors shows expressions, color are necessary to define in a logo without colors logo has no value, but the concept is quiet interesting and the title as well.
June 4th, 2010 at 7:20 am
I like all the logos your post here. They are designed perfectly and the idea is amazing. I like the title of your post.
June 5th, 2010 at 4:08 am
Colors describes the entity, shows expression, every color has their own meaning and it matters a lot when you design a website or logo. I like your article and the logos you shared.
July 6th, 2010 at 9:17 am
Awesome collection of Logo’s you have done the great job,thanks for sharing the post.