• 13Nov
    A Tricky Comparision - Black and White Logos VS Colorful Logos
     
     
    These days the internet is packed with the finest logo design galleries, providing a strong platform for graphic designers to share their talent with the world. With this wide exposure of skilled designers, we get to see ample amounts of terrific logos on the net. However, looking at latest logo styles, I think designers have stopped believing there is any rhyme or reason for making a successful logo. In the past, designers typically believed that colorful logos were hard to ignore, so very few companies approved of black and white logos.

    Well, now times have changed….Finding some of the most inventive logos in “Black & White” I couldn’t agree more with the beauty of these color free logos. Being a logo designer, have you ever asked yourself, which logos are more appealing to the viewer: Black & White Logos OR Colorful Logos?
     
    Yes, my friends….with this thought, I decided to put some of the best “Black & White Logos” and “Colorful Logos” on comparison. Looking at this showcase of 40 amazingly imaginative logos (with 20 in each section), I want you to tell which logos you think clients find more captivating and impressive…Black White Logos VS Colorful Logos?
     
     
    Black & white Logos

    VS
    Colorful Logos
     
    A Plus:
     
    American Architects:
     
    Wire:
     
    Urban Chic:
     
    Underground:
     
    Unocu:
     
    Attack:
     
    Yoga Australia:
     
    Egg N Spoon:
     
    Pause:
     
    Peace Rebels:
     
    Jose Aguilo :
     
    The Little Big Company:
     
    In Out:
     
    Lost:
     
    Hug a Panda:
     
    I Hate You:
     
    TASC (Stolen Children):
     
    Great White:
     
    Blue Eagle :
     
    Concealed:
     
    Black Castle:
    		 
     
    Rainbow Panda:
     
    Home Theater :
     
    Alcedo Media :
     
    Discrete Idea:
     
    Art Hive:
     
    CMYK Garden:
     
    Color Swirl :
     
    Condi Marker :
     
    Colorative:
     
    DOD:
     
    Go Play:
     
    Doo PHP:
     
    Gourmet Goodies :
     
    Humming Bird:
     
    Live Tree :
     
    Metroplex:
     
    Swirl:
     
    Print Click :
     
    My Stock Logo.com:
     
    Talkonomics:
     
    Rain Bows :
     
    Tube:
     
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6 users responded in " A Tricky Comparision - Black and White Logos VS Colorful Logos "
    • David Millar Says:
      November 13th, 2009 at 10:57 am

      TRICK QUESTION! Every good color logo should have an equally good black and white equivalent for those times when black and white printing is the only kind available. As cool as the color logos in this post are, many of them would look abysmal if sent on a fax.

    • Amber Says:
      November 16th, 2009 at 11:54 am

      Although I love color I tend to respond better to the black and white logos. Perhaps it is the interplay of the foreground and background. Perhaps it is the maxim of “less is more” running through my head.

      Color logos grab more attention but seem to say less. Whereas black and white logos have a subtle communication, they trick the viewer into thinking they have solved a visual riddle & accomplished something. Once they have the black and white image in their mind they can’t forget it.

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