Comments on: Beyond Words: Do Logos Need Words to Market Themselves?

By: Angel

Angel — Sat, 12 Sep 2009 17:21:36 +0000

I think it really depends on what company you’re talking about. Some company are so famous that you can just take one look at their logo and you will know what company it is. But if it’s a small company, then no one will know what company it is. That is a situation when it makes sense to put your company’s name on the logo. I hope this helps. Thanks!

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By: riahnblaks

riahnblaks — Wed, 06 May 2009 06:41:55 +0000

its had to get an identity without word i support nora reed that the companies have gone an extra mile in marketing themselves thus can afforfd the logo only

By: Trevor

Trevor — Sun, 26 Apr 2009 14:43:55 +0000

I think we might be missing a trick hear.

Once all the famous logos shown above were always accompanied with words. This is because they were all once un-known company’s that had just been launched. However because these companies were so hugely successfully and they put so much written advertising out there there logos eventually became instantly recognizable.

So in sort yes, some company’s can just use there logo without words however this is because they have done so much written advertising in the past.

By: Nora Reed

Nora Reed — Thu, 23 Apr 2009 13:44:50 +0000

Thanks for offering your thoughts! What you say is true, that a lot of the companies I mentioned do have a form of their logo that contains words, however my point is that they have marketed themselves so well over the years that they now have earned the ability to display a wordless logo and still be well recognized. Kudos to their marketing teams!

By: brianballa

brianballa — Wed, 22 Apr 2009 22:13:33 +0000

I am a designer of “text-driven” logos. These are ideal for new, start-up businesses and I am quite fond of having text stand out as the “spotlight” in logo branding.

I would argue, though, that many of the example brands in your post do often utilize a text version along with their graphic-driven logos. Perhaps if it weren’t for these companies occasional use of text then the logos wouldn’t be as recognizable as they are today?

Either way, multinational corporations pervade every aspect of modern culture. Text or no text, they have built businesses that are recognizable by many different marketing strategies: logo, slogans, jingles, etc.

- B

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