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08Dec
- Apple Wins Again: How Do You Like Dem Apples?
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It appears that Apple just cannot be stopped, nor ripped off. The popular manufacturer behind the Mac, iPhone, and iPod has recently concluded litigation against a small Chinese computer company. Apparently the logo of New Apple Concept Digital Technology was too similar to that of the American Giant. In a settlement that granted Apple $58,000, the Chinese company was found in violation of trademarking laws.
The Apple logo has been a part of American technology for many, many years. And over those years it has seen many faces. With the coming of the iMac and Macbooks, Apple experimented with several different colors and shading, but always retained the same basic shape and feel. All of this sprouted from the logo that started it all. The “rainbow” like apple was a logo of a different time. I am torn however. My past tells me to embrace the simple and classic design principles that flow through the original design, but my obsession with clean, sleek, and futuristic design I lean towards the new.
If only Apple could throw a metallic rainbow into their new logo. This is one of the few instances where I really cannot decide which logo I like better. I cannot blame that small Chinese computer manufacturer for attempting to copy the Apple logo, it is a timeless classic.
Tags: Classic Logo Design, Logo Design
- 4 users responded in " Apple Wins Again: How Do You Like Dem Apples? "
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December 8th, 2008 at 6:50 pm
I agree. Some subtle coloring in the new logo like the classic one would be nice.
December 9th, 2008 at 11:54 pm
It’s ironic, actually.
“In 1978, Apple Corps, the Beatles-founded holding company and owner of their record label, Apple Records, filed a lawsuit against Apple Computer for trademark infringement. The suit was settled in 1981 with an undisclosed amount being paid to Apple Corps. This amount had been estimated to be US$50–US$200 million, but was later revealed to be US$80,000. As a condition of the settlement, Apple Computer agreed not to enter the music business, and Apple Corps agreed not to enter the computer business.”
http://en.wikipedia.org/wiki/Apple_Corps_v._Apple_Computer
December 14th, 2008 at 10:28 pm
Pretty impressive that they were actually able to win against a Chinese manufacturer.
As far as the new logo design goes, I think the new logo fits their current product line more.
-Lawrence
October 6th, 2009 at 12:10 pm
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