It appears that Apple just cannot be stopped, nor ripped off. The popular manufacturer behind the Mac, iPhone, and iPod has recently concluded litigation against a small Chinese computer company. Apparently the logo of New Apple Concept Digital Technology was too similar to that of the American Giant. In a settlement that granted Apple $58,000, the Chinese company was found in violation of trademarking laws.

The Apple logo has been a part of American technology for many, many years. And over those years it has seen many faces. With the coming of the iMac and Macbooks, Apple experimented with several different colors and shading, but always retained the same basic shape and feel. All of this sprouted from the logo that started it all. The “rainbow” like apple was a logo of a different time. I am torn however. My past tells me to embrace the simple and classic design principles that flow through the original design, but my obsession with clean, sleek, and futuristic design I lean towards the new.

If only Apple could throw a metallic rainbow into their new logo. This is one of the few instances where I really cannot decide which logo I like better. I cannot blame that small Chinese computer manufacturer for attempting to copy the Apple logo, it is a timeless classic.