• 06Oct
    Apple Fighting to Keep it’s Logo Identity

    It’s easy to steal a logo, even if you don’t always intend to. Some logos are so ingrained in our subconscious that even if we try to think up an original concept, it is usually spawned by some sort of inspiration from another famous logo. What is the difference between logo theft and being inspired by someone else’s design? That is a very fine line, which gives lawyers a field day when dealing with copyright infringement.

    A recent case of a possible stolen logo identity is between the well known Australian super store Woolworth’s redesign and the ever so popular, Apple logo. The recent redesign of the Woolworth’s logo, which is a peeled apple in the shape of a “W,” has created a stir since it slightly resembles Apple’s famous icon. Apple has pleaded with the government agency in charge of Australian trademarks to deny Woolworth’s application for the logo change. The decision has not yet been made, but if Woolworths wins,  they will have the right to put the logo on all their products, even their electronics.

    Woolworths Logo

    Green Apple Logo

    Shiny Apple Logo

    Is this really a case of theft or does Apple just want to trademark anything that has the do with the popular fruit? What do you think?

    -Nora Reed

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10 users responded in " Apple Fighting to Keep it’s Logo Identity "
    • Mark Says:

      Living in Australia, I have to say it never occurred to me that the new Woolies logo looked like the Apple one. And I still don’t.

    • Michael Laskowski Says:

      I think it’s Ok to use the fruit design as long as it does not look exactly like the Apple Company logo.

    • Steve Tadlock Says:

      Seems to me the intent of the law is so there would be no brand confusion on the part of the consumer. I don’t think there’s intent to confuse anything here. I love the Apple computer brand, but Woolworth’s is not a clear violation of that principle. It will be interesting to see how this turns out.

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