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06Oct
- Apple Fighting to Keep it’s Logo Identity
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It’s easy to steal a logo, even if you don’t always intend to. Some logos are so ingrained in our subconscious that even if we try to think up an original concept, it is usually spawned by some sort of inspiration from another famous logo. What is the difference between logo theft and being inspired by someone else’s design? That is a very fine line, which gives lawyers a field day when dealing with copyright infringement.
A recent case of a possible stolen logo identity is between the well known Australian super store Woolworth’s redesign and the ever so popular, Apple logo. The recent redesign of the Woolworth’s logo, which is a peeled apple in the shape of a “W,” has created a stir since it slightly resembles Apple’s famous icon. Apple has pleaded with the government agency in charge of Australian trademarks to deny Woolworth’s application for the logo change. The decision has not yet been made, but if Woolworths wins, they will have the right to put the logo on all their products, even their electronics.
Is this really a case of theft or does Apple just want to trademark anything that has the do with the popular fruit? What do you think?
-Nora Reed
Tags: apple, Logo, Logo Design, Logo Theft, woolworths
- 10 users responded in " Apple Fighting to Keep it’s Logo Identity "
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Leave a Reply
October 6th, 2009 at 12:22 pm
Apple didn’t invent the apple. Corporate monsters.
October 6th, 2009 at 4:13 pm
you can’t trademark a fruit.
October 7th, 2009 at 5:30 am
Living in Australia, I have to say it never occurred to me that the new Woolies logo looked like the Apple one. And I still don’t.
October 7th, 2009 at 7:21 am
I think it’s Ok to use the fruit design as long as it does not look exactly like the Apple Company logo.
October 8th, 2009 at 3:00 pm
Seems to me the intent of the law is so there would be no brand confusion on the part of the consumer. I don’t think there’s intent to confuse anything here. I love the Apple computer brand, but Woolworth’s is not a clear violation of that principle. It will be interesting to see how this turns out.
October 8th, 2009 at 10:14 pm
If people trademark of fruit, food, transport, bird, animal and what’s remain for other…???
October 13th, 2009 at 6:41 am
I don’t think apple can trademark any fruit as for this apple fruit cannot be used anywhere in future even for food products also…..I don’t agree with it.
October 13th, 2009 at 6:43 am
I don’t agrre with it as according to this no one can use apple icon anywhere in future even for food products……….
October 22nd, 2009 at 1:40 pm
the woolworths logo design is not confusingly similar so I think apple should let it be
October 27th, 2009 at 6:36 am
i think Woolworth deserves more to get this LOGO because it is more suitable for for it…Apple’s old design is quite simple but still it always leave a different impact..