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05Jun
- Another French Revolution, a New Logo for a New Economy
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Like the rest of the world many European nations are struggling economically. Due to a global economic slowdown, tourism and revenue are some of the first industries to feel the blow. Just like any small business, big business, or organization, entire nations need to revamp occasionally to stir up some action. Case in point, France.
France has recently rethought its branding strategy and will be moving in a new direction. Would this logo below convince you to rendezvous in France?
I might give it an extra thought. A couple things right off the bat:
1. The French flag is creatively intertwined into the hair and face of a seemingly attractive woman.
2. The lowercase f in France gives me a casual and light hearted impression.
3. The popular Rendez vous phrase offers a simple familiarity with a foreign nation that is often left out.
My favorite part, the logo has opted out of emphasizing French clichés. The image is clean, fun, and bright. I’m glad there is no Eiffel tower or outline of France’s border like many other predictable logos. France has done a pretty good job at branding it’s nation.
Have you seen any other logos that are representative on a national level? If so share them with me and let me know which ones are your favorite.
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