In the world of logo designing, recognition of talent, creativity and design innovation, Eulda or European Logo Design Annual has managed to achieve a status that takes others decades to accomplish, in only two years of its existence. Much of the competition information has already been covered in our previous post about the European Logo Design Annual – 2007. The results, therefore, are hereby announced.
As it turns out, Serbia’s Consumer Society and Citizen Networks’ logo emerged as the ultimate winner in the Best of Europe cateogory. The logo was designed by Jovan Rocanov and Anna Timkov of the Jovan Rocanov, a graphic designing company in Serbia, for Kaffeine Communications, Ukraine.
The logo was designed as part of the consumer awarness campaign and is a simple graphic representation of consumer rights protection. The main idea of the logo was to ‘show the protection of the consumers in the simpliest way’. Hence, the bar code, depicting the rain, and an ordinary umbrella was used as a symbol of protection.
Jovan Rocanov, the art-director of Kaffeine Communications ad agency, has this to say about the logo, “The purpose of “Consumer Society & Citizen Networks” project is to help us, consumers, protect our rights, first of all, through making us aware of these rights. Therefore, I was searching for the most simple and distinct way to show protection in a context of consumption. As the result, I connected two very clear symbols: a bar code - as a symbol of consumption - and an umbrella - as a symbol of protection.”
Other winners of the Eulda in regional categories include:
Best of Germany
Logo name: mind the gap
Agency: KITA™ Berlin | Visual Playground
Designer(s): Jens Lausenmeyer
Client: monopol records GmbH
Best of Greece
Logo name: Mn
Agency: Chris Trivizas | Design
Designer(s): Chris Trivizas
Client: Maria Niaka
Best of Hungary
Logo name: shopsign
Agency: Deka Design Stúdió
Designer(s): Bokor Gyöngyi, Sipos Levente
Client: arc
Best of Croatia
Logo name: Academy of Dramatic Art
Agency: Laboratorium
Designer(s): Ivana Vucic, Orsat Frankovic
Client: Academy of Dramatic Art, University of Zagreb
Best of Ireland
Logo name: Luttrellstown Castle Resort
Agency: First Impression
Designer(s): Barry Bödeker, Larry Byrne
Client: Luttrellstown Castle Resort
Best of Italy
Logo name: Avis
Agency: Tangram Strategic Design
Designer(s): Antonella Trevisan
Client: Avis Milano
Best of Russian Federation
Logo name: Logotype of the anti-drag action
Agency: y-design
Designer(s): Yaroslav Zheleznyakov
Client: a public youth social organization
Best of Sweden
Logo name: Snooker
Agency: Bedow Creative
Designer(s): Perniclas Bedow
Client: Snookerhallen i Stockholm AB
Best of Switzerland
Logo name: Association de Amis de la Salamandre
Agency: MottazDesign
Designer(s): Luc Mottaz
Client: Association de Amis de la Salamandre
Best of United Kingdom
Logo name: Brightlines Translation
Agency: Mytton Williams
Designer(s): Bob Mytton, Gary Martyniak
Client: Brightlines Translation
Best of Turkey
Logo name: Turkey and the European Union Relationships
Agency: MYRA
Designer(s): Rauf Kosemen
Client: European Union Relationships Publications
For the rest of the winners, visit the Winners Showcase at: http://www.eulda.com/2007/.
Note: Eulda is a Pan European graphic design award scheme that recognizes the best European logo designs and trademarks. For more details on Eulda, check out our previous post European Logo Design Annual – 2007.
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