The inside scoop about the Logo Design Business.
While revamping of marketing structures has always been a popular business decision in the interest of growth, we are beginning to see more and more companies change their logos in these uncertain economic times. Different eras have different styles, and trends reflect mood of the times One of the most recent trends of 2008 is rebuilding a company’s image with concise, colorful, and modern graphics.
This trend is included in some of the world’s largest companies. I guess with global stock markets striking uncertainty into the hearts of even the world’s most successful businesses, change is imminent.
Best Buy, the American electronic superstore is currently running a trial marketing campaign featuring a new logo and store “feel.” This is taking place in the Mall of America store location. Notice the European simplicity, and understated color.
I am personally a fan of the current Best Buy color scheme and logo, but the new look and feel seems to follow some of the other 2008 trends that we have been seeing.
Best Buy New Logo
Best Buy Old Logo
Again, this logo is certainly cleaner. The color scheme is a little less in your face, which may not necessarily be a bad thing. I always try to think of all the possible color schemes and logo options that companies can choose from, and what things would be like if they had gone a different route. I truly like both logos, but the newer option is growing on me. It less tacky, and in my face. It isn’t shouting at me. Maybe it reflects the somber economic times? I wonder if I would have spent all those thousands of dollars at Best Buy over the years if they had always branded this way.
Apparently there is a push by Pepsi Co. to change its branding image in a slight way that makes a big change.
Possible New Pepsi Logo?
Pepsi Logo
This new Pepsi Logo shifts some lines around and dulls out the colors a little bit. The change is all in the smile. Notice how the new logo appears to create a smile. This design seems to regress into an older style of logo, so we’ll see how this pans out. It looks like an old ABA basketball, which I guess is a good look albeit dated. All rumors right now anyway.
The Essar Group however has officially made a change.
Old Essar Logo
New Essar Logo
The logo is the new style that Essar has been looking for. Notice the cleaner text and new image. I personally like how the image in the top left incorporates two colors, a hidden arrow, a dynamic cross, and even possibly a flying feel all into one. It is important that a company of this scale with its hand in so many markets maintain a unique but interesting logo.
Are there any new companies that you have seen changing lately? Send in some links and I would love to look at them.
