The phrased “Web 2.0” websites hints at an improved form of the World Wide Web. Not only do they offer modern web technologies like Ajax and social networking websites such as MySpace and del.icio.us, but even more characteristic among these brands is their appearance. Web 2.0 logos nearly always offer its’ users a sense of openness and friendliness feeling by showing bright and cheery colored images and backgrounds with small chunks of large fonts.

Web 2.0 Logos v/s Standard Logos:

The Web 2.0 logos contain more attractive colors and fonts compared to the standard logos. But there is more to the Web 2.0 logos than just colors and fonts.

Elements of Web 2.0 Logos:

Following is a description about the fundamental elements of Web 2.0 logos:

Colors in Web 2.0 Logos:
Web 2.0 logos refer to the use of soft and vibrant colors which give a modern yet affable façade to the website. The color scheme is kept simple and vivid with orange, blue, green and red being the most famous amongst the designers and the companies.

Fonts in Web 2.0 Logos:
The sizes of the fonts in web 2.0 logos are given special consideration and are usually big and artistic so that the viewers’ attention should also be on the name of the logo rather than just the colors. The fonts consist of hard edges, pixel faces, rounded typefaces and simplicity in web 2.0 logos, which give a sense of authority to a brand and are a great way to set them apart from the rest.

Style in Web 2.0 Logos:
Simple, yet sophisticated. The ultra-modern web 2.0 logos echo the voice of technological breakthroughs and the latest Internet trends. The artistic vision and creative styles found in these logos often provide the websites futuristic looks, brilliantly complimenting the latest innovations of modern technological development.

So the next time you are planning to design any web 2.0 logo(s), be sure to follow the above elements in your design(s).

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