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25Jun
- 76ers Go Back to the Basics With their Logo Design
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Just in time for the NBA draft, the Philadelphia 76ers have recently changed their logo by reverting back to the original design that they had during their glory days of the late 70s and early 1980s.
Their marketing department must feel that the old design is a symbol of luck and it was time to rid themselves of their current curse, much like the Detroit Lions did earlier in the year. The Lions modernized and modified their existing logo in hopes of changing their image from consistent basement dwellers to winning NFL franchise.
It seems to be a trend with sports teams to wash away the bad luck demons and start fresh with a new logo. It makes sense if you believe that a team logo is a lucky charm. If this is true, wouldn’t a team mascot be just as responsible for delivering bad luck to a team? If you change one, shouldn’t you change the other as well?
Changing a team’s logo will sometimes subvert the never ending cycle of a losing sports team. A bad season leads to poor ticket sales, low merchandise revenue, and a general lack of funds. What does a sports team need money for? Better Players! How does a team raise money to field a winner? By Repackaging and reselling all new jerseys, hats, apparel, and assorted gear, a sports franchise rebrands itself into a winner, and in turn collects the necessary money needed to sign highly valued free agents.
A team should be responsible for their own luck. If they can’t win a championship, don’t blame the logo, just play better!
-Nora Reed
Tags: 76ers logo, Logo Design, original logo, sixers, vintage logo
- 5 users responded in " 76ers Go Back to the Basics With their Logo Design "
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June 25th, 2009 at 12:57 pm
Maybe they can retro/revert the 2 knuckleheads above into Dr. J and Charles Barkley.
June 25th, 2009 at 1:08 pm
In the words of Charles Barkley, the old logo was “turrible”
June 25th, 2009 at 2:11 pm
Most athletes are extremely superstitous. A new logo, new team colors, a new stadium, a new pair of shoes, etc, can be thought of an opportunity to start fresh. With last years finish, a new coach, and some different faces coming in, anything contributing to the idea of a fresh start seems like a good Idea.
June 25th, 2009 at 4:25 pm
At least they ain’t talkin bout practice! Look what happened to the Phillies - They win a world championship, add some gold trim and now they stink.
June 26th, 2009 at 6:03 am
Practice? We Talkin’ Bout Practice?