-
17Jan
- 6 Things to look for in a Logo Designer
-
When a potential client enters the logo design market in search of a logo designer or a firm, which can offer impressive yet affordable logo design(s), s/he might experience a lot of confusion and vacillation. No doubt, the search for a logo designer is very difficult due to high saturation in the market and thus needs utmost scrutiny.
In order to facilitate people for this search cum scrutiny, we provide the following pre-requisites one should look for during their hunt for a perfect logo designer.
1. Talent and Ability:
The primary element to look for in a logo designer is his/her talent and abilities. A good designer must be equipped with creative talent and excellent designing abilities that would enable him/her to produce artistic logo designs for their clientèle.
2. Portfolio:
While choosing a logo designer, a good way to judge his professional expertise is to check out the designer’s portfolio. Many professional designers and agencies have their portfolio published on websites, creative journals and magazines, and books. Some entities and individuals even display their work in exhibitions.
Portfolio is one of the most important pieces of evidence from which you can conclude the logo designers’ command on his work and his understanding of the design world.
3. Confidence:
A good logo designer is someone who has confidence in his/her own creation. If a designer cannot stand for and like what s/he has created, no wonder it will be difficult for you to accept and adapt the concept. Thus, it is imperative for a logo designer to be confident about the quality of work, intensity of the task and the final product.
4. Originality:
A good logo designer must have originality in his/her work. Such a designer will work on the work motto “to create designs based on one’s own thoughts, ideas and enquires”.
5. Attitude:
Attitude is very important for logo designers as it attracts people towards the business. Even if you find one who is demanding and a total control freak, s/he should be decent, courteous and professionally respectful with you (client). Notice that keenly.
6. Diversity:
With the intention of creating quality and distinctive logo designs, a logo designer needs to embrace diversity in his/her work. If all of his/her work has the same elements, or is somewhat monotonous, then that will be a case of logo theft. A good designer will understand your (client’s) concept and requirements first and then try to create distinctive yet relevant logos.
Share it / Bookmark it
del.icio.us Digg Reddit Netscape StumbleUpon
- 6 users responded in " 6 Things to look for in a Logo Designer "
-
Leave a Reply
January 17th, 2008 at 8:37 am
I think one addition that is important to logo design is the ability to sketch. If a designer can’t sketch out 10-20 designs, then it is highly unlikely they will be able to come up with a quality logo. Very rarely does a logo come about on the first try.
This could lead to yet a 7th quality, which is patience.
January 18th, 2008 at 6:44 am
I totally agree with Rick.
January 20th, 2008 at 7:53 pm
I think there’s another quality that could be added to this list…ability and desire to think outside of the box and creatively. They shouldn’t simply come up with obvious and ordinary logos, as clients won’t be as satisfied with this as they would be with a unique, eye catching design.
I also agree with Rick, that it would be nice if the logo designer is able to sketch, as it will be easier to draw up ideas for designs to show to their client.
Great post! I enjoyed it, thanks!
February 1st, 2008 at 7:48 am
Regarding (#5) attitude; also look for someone who won’t “yessir” or “yes’m” you all along the way. You want someone who is confident (#3) to stand up for what they believe, who will utilize their experience (#2) to direct the project and yet will be flexible enough to put aside their pride to respond to your individual [company] needs (#5 again).
February 9th, 2008 at 3:14 am
All above mentioned characteristics are really great.
But I think their is more to say on this to my side.
Actually logo designer or Graphic Designer should have an
artistic soul in his/her self if he did not see things with an artistic eye then he did not able to create good n eye catching design elements.
First he/she think that he the divine creator.
September 8th, 2009 at 2:33 pm
[...] it every waking hour. It’s almost impossible not to think about it all the time, therefore designers express their own interpretation and create logos that represent or mock the [...]