4th of July Logos - 2007
POSTED: July 5th, 2007

The 4th of July is a momentous day in the history of America, commemorating the declaration of independence from the Great Britain in 1776. As part of the Independence celebrations, fireworks, parades, football games, and other private and public events are hosted throughout the nation, signifying the American culture, history and government. This patriotism is often seen enthusiastically displayed at various platforms of the society by means of American flags, badges, posters and logos. Even on the internet, many search engines and websites feature special 4th of July logos to signify their part in the nation-wide celebrations. Among them, we will look at some of the most famous and expressive 4th of July logos of this year. Our selection is taken from the following websites, which proudly displayed individual 4th of July logos on their respective homepages:

Yahoo
Yahoo displayed a flash-animated 4th of July logo. Upon clicking on the Yahoo’s 4th of July logo, animated fireworks are seen transforming into the greeting “Happy 4th of July”, while concluding the animation with a liberty crown on top of an ‘O’ and a flaming torch in place of the exclamation point as seen on the Statue of Liberty.

Google
Google had a very simple, yet patriotic 4th of July logo. An American flag was rendered in the lettering of Google as a background filling, while the ‘g’ in the logo featured the drawing of a Bald Eagle. On clicking Google’s 4th of July logo, the search engine directs the user to the search results of the 4th of July. But what Google was unsuccessful to accomplish in its 4th of July logo was consistency. Furthermore, the eagle did not resemble the letter ‘g’. Poor effort!

Dogpile
Dogpile commemorated the holiday by showing picnicking, barbeque and a lot of fireworks as its 4th of July logo. Relevant, but not interesting. Furthermore, by clicking on the 4th of July logo, Dogpile ran a search, displaying results for BBQ recipes. Relevant, and interesting.

It seems that the trend of featuring special logos on special occasions has become a popular practice in the mainstream web-business. Many other search engines and websites (like, Search Engine Roundtable, Exalead, etc.) featured special 4th of July logos on their webpages to celebrate and memorialize the Independence. However, many failed to express and portray the artistic impression and patriotic values of the ones’ mentioned above.