2016 Tokyo Olympic Logo
The 2016 Summer Olympic Games are speculated to be the most exciting and culturally rich, major future sports event in the world. The organizers have promised the worldwide spectators a brilliant show, while offering the host city attractive financial incentives and a chance to promote the country’s cultural and social values.
So far, the decision of the host city is yet to be announced by the International Olympic Committee (IOC) on October 2, 2009 in Copenhagen, Denmark. However, few cities have managed to emerge as strong contenders to host the 2016 Olympics and the Paralympics on their home ground. This has led to a demanding bidding process, administered by the IOC, in which the Committee observes the candidate cities’ gaming facilities, availability of stadiums, infrastructure and other features which can prove a smooth arrangement of the Olympic Games in that city.
Earlier this year, Japan expressed its intentions of hosting the 2016 Olympics in Tokyo. Since then, there has been a wide enthusiasm among the city’s inhabitants who are well accustomed to play host to such international events, making Tokyo a strong contender in the race to Olympic glory. As part of their Olympic pursuits, Tokyo unveiled a ‘highly symbolic’ logo that reflects the Japanese cultural values and the city’s growing interest for Olympics. The Tokyo Olympic Logo was finalized from 18 entries in a nation-wide competition of talented upcoming and professional designers.
The Tokyo Olympic logo is a sign of blessings, luck and celebrations. It features a traditional Japanese knot called “MUSUBI” with five official colors of Olympics, turned into a colorful and attractive pattern of knotted strings used in Japan to decorate gifts. In a press release by the Tokyo 2016 Olympic Games Bid Committee, Chairman and CEO Dr. Ichiro Kono said:
“This logo (Tokyo Olympic logo), our MUSUBI knot, integrates the values that underpin both the Olympic Movement and Tokyo 2016. It ties together sport and culture, urban and natural environment, Japan and the world, the world and peace.”
Tokyo is the first applicant city to launch an Olympic logo, after Chicago was instructed to revamp its bidding logo due to violations of the IOC rules and regulations. If selected, Tokyo will need to add the Olympic rings and the title ‘Candidate City’ in its logo to mark the selection.
Share it / Bookmark it
Related Articles:
