Recently I received a comment from a reader on the FIFA World Cup 2014 logo that it does not accurately represent the Brazilian art. The reader goes on to say that despite the Green and Yellow color, the hands logo symbol did not correctly symbolize the country. This led me to a very intriguing question. What makes a memorable logo… is it the color or ...

A few months back, I discussed whether a successful logo designer is talented or taught. We came to a conclusion that it is a blend of both qualities because creating a logo design requires both knowledge and creativity. The learning process complements the inner talent of a designer. The eminence of being human is that we constantly learn from one another. Right from the ...

With the World Cup 2010 just days away from kick-off, the management of FIFA has unveiled the official logo for World Cup 2014. The logo design was informally revealed on July 1, 2010 and awaits official exposure on the final of World Cup 2010. After Brazil was voted as the host of the next edition of the ...