The tough economy is biting big business especially hard.  From lagging sales to dreadful earnings, every company both public and private are doing whatever they can to hang on. While some have filed for bankruptcy and others have gone to the government hat in hand looking for a bailout, others are trying new marketing and advertising strategies to stay afloat. One idea to boost business is a change in logo design. Changing an existing logo has long ...

Designing is such a general term, but it allows so much room for creativity and imagination. With the constant upgrading of technology that we are exposed to, our tools for creating work have become so innovative and useful that an idea can be limitless and designers can flourish. Abstraction is a fairly new concept in terms of art history in which we can create worlds and styles that are completely original. It is nothing that ...

The mickey mouse head logo is Disney's most known trademark. As soon as anyone lays eyes on those three circles placed so strategically together, they immediately know what the reference means. The design is simple, but has come a really long way over the years. The Disney company often has a little fun with this logo in which they litter hidden mickey mouse silhouette heads throughout their parks, attractions, resorts and movies. I found this to ...

Like the rest of the world many European nations are struggling economically. Due to a global economic slowdown, tourism and revenue are some of the first industries to feel the blow. Just like any small business, big business, or organization, entire nations need to revamp occasionally to stir up some action. Case in point, France. France has recently rethought its branding strategy and will be moving in a new direction. Would this logo below convince ...

Summer is beginning and what better way to kick it off but with a killer tan. The majority of the world is so image conscious that we all go above and beyond to look our best. We wear the best clothes and the best make-up and all the while we keep up with all the latest diet trends. With so much competition in the world, who could blame us for wanting to look good? For ...