Archive for March, 2009

  • 31March
    Detroit Lions: Failures Even in Logo Design

    The Detroit Lions are the laughing stock of the NFL. They can’t seem to win a game or do anything right for their team, even going a pathetic 0-16 during the 2008 season. They can’t even keep their new logo design secret! It had been rumored that in order to gain some hype for themselves, the lions had plans in the works to change their logo design. Well, the secret was out when photos were leaked to the internet, showing their new design plans. They had been deciding on a new logo to represent them and give them a new image. The new design has now been revealed and there is not much of a difference from the old one.

    The design changes are minimal. Rather than sticking with the blue lion silhouette, designers for the logo attempted a fiercer look for the lion, by adding accents within the silhouette to give it detail and personality. The lion now has visible teeth and a flowing mane so that it looks like it’s charging forward and the wind is blowing its hair. The meaner lion may also help strip the old lion of its infamous name “Bubbles.” Obviously, the old design did not strike fear in the team’s opponents.
    The font of the “lion’s” lettering has changed as well. It went from an older, blocky, almost circus like style to a sleek, wavy text. The lettering change is a definite improvement. It gives the overall design a more modern look as opposed to the out dated style it had before.
    Whether or not the new logo will have a psychological impact on the players is hard to say. At least it will no longer make them appear defeated. An image can have a major effect on a team. Perhaps it will influence the players to put their game face on and maybe win or game or two. If we start seeing some wins from the newly renovated Detroit Lions, we can guess why.
    - Nora Reed

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    Posted in Logo Design News, Logo Design Tips | 7 Comments »
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  • 27March
    The Logo Design Contest Continues

    I’d like to thank you all for your submissions so far. It looks like a great turnout and we’ve had a lot of interesting ideas. For those of you who have not submitted anything yet, what are you waiting for? The time to design and get noticed is getting shorter and I can’t wait to see more of your ideas. You only have until April 10th to get all of your designs in. Hurry and submit your logo designs!

    Posted in Logo Design Tips | 3 Comments »
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  • 24March
    Forget March Madness, it’s Time for Logo Madness

    With the start of the 2009 NCAA Men’s and Women’s Basketball tournaments and all the excitement surrounding March Madness, we thought we would conduct our own tournament featuring some the world’s most famous brands and the logos that represent them.
    Each day we will have a head-to-head matchup, where you will vote for the winning logo. Can Fed Ex beat UPS? Is the BBC the Cinderella story of the tournament? Can Yahoo be the next Gonzaga or George Mason and shock the world by defeating the behemoth Google? It is up to you. Welcome to Logo Madness.
    Sit back relax and take a break from your office pool, which you weren’t winning anyway and let’s see who has the best brand and logo. Click on the bracket below and make your picks. Vote below to your right on the poll.

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    Posted in Logo Design Tips, LogoBlog Poll | 11 Comments »
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  • 23March
    Let’s Eat! A New Logo for Kraft Foods.

    What’s on the menu? The food company, Kraft, has revealed their brand new company identity. Kraft is responsible for bringing us great food items and companies like Velveeta cheese, Oreos, Jello, Oscar Meyer products and so many more. The company is a giant in food industry and has been merging and growing with other companies for years. A while back, Kraft took over the Nabisco Company and merged with Post Cereals and General Foods.

    Along with their new logo design, Kraft has also added a slogan, “Make Today Delicious.” The slogan, which is something they never had before, sits under their name, leading into the logo. The logo itself is a tilted red smile ending in seven colorful “flavor bursts,” each standing for a different division of the company. The company feels that their change is about evolving and taking the next step to bigger and better things. It seems that, that is a common thought with most companies today. When times are tight, change can be beneficial.

    I think that the logo is nice, but not necessarily for them. A little too “meh”. It is a softer look with the lowercase text as opposed to the large bold lettering it had before. The original bold, capital letters had a fierce, strong feeling. The company is large and not afraid to show it. The new text is not bad in any way in promoting the company, but it does open up to a lighter, less serious feel. It’s a nice design, but it looks more like a logo for a daycare than for a food company. I think it’s the colored flower-like look that gets me. It just doesn’t make me want to open a box of Oreos and that’s not a very hard task.

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    Posted in Logo Design News | 6 Comments »
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  • 19March
    Come One, Come All! Contest to Redesign our Logo!

    As you know, here at logo blog, we love to share logo ideas. Our site has been up for a while and I noticed that our logo is a bit out dated. After working on a few redesigns myself, I decided it would be a lot more fun to throw this opportunity out to our logo blog readers. I threw away my quick sketches and had a meeting with the staff, where we came up with a contest for you, the readers who support us, to design a new logo for logo blog.

    This competition is a great way for the design community to share your work and talent with us. The winning design will replace the current Logo Blog logo on our website. Unfortunately, when you get lawyers involved the opportunity to win prizes, will be limited to United States Residents only. However, we encourage designers from around the globe to participate, and to have their design featured on the web’s premiere logo site, Logo Blog.

    From March 20, 2009 through April 10, 2009, Logo Blog will be accepting submissions for our new logo design. The winning design will become the official logo for www.LogoBlog.org. The Logo Blog staff will select the top ten design submissions and will post them on our website. We will then open the contest to the public, and the blogging community to vote and determine the best design. Voting will take place from April 13, 2009 to April 20, 2009 and the winner will be announced on April 21, 2009. If you are a logo designer, or design student interested in giving it a shot, we encourage you to participate!

    The top three designs received from United States Residents will receive the following great prizes: 1st place is a brand new 13” MacBook! 2nd place wins an 8 GB Apple Ipod Touch! 3rd place will receive a 16 GB Ipod Nano! Good Luck Designers! Show me what you’ve got.

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    Posted in Logo Design Competition | 13 Comments »
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