It seems that Spirit Airlines just can’t keep their name out of the paper. There are currently two issues with this small airline’s branding strategies. Spirit has added a Bud Light logo to the aprons of their flight attendants. While I happen to enjoy the design of the Bud Light logo, apparently the flight attendants aren’t in the same boat. Let’s take a look at the logo in question. I understand that it is no Polo ...

It’s hard enough to create a logo for a popular sports team or venue, let alone when it is located in New York City. This is a lesson that the designers behind the new Citi Field inaugural season logo are learning now. There have been countless insults dished out online by everyone from on air personalities to average fans alike. It would seem, that the branding solution that the Mets have chosen for this important ...

Here at LogoBlog, things are changing for 2009. You will notice that on the left hand of the screen, the design firms and company reviews have been removed. I did this after much deliberation about how to accurately verify all the reviews LogoBlog receives everyday and how to best serve LogoBlog’s mission Due to the anonymous nature of the internet, online review sites, and lack of time and resources, I cannot always be 100% sure ...

As some of you may have noticed, I have worked very hard to not bore you by repeating article topics. However, while rereading some of your comments I noticed something quite interesting. I’m not sure if everyone will see it or not, but I cant help but draw a connection between the new Pepsi logo, and the Obama logo which became so famous. First lets take a look at the Pepsi logo. With a new ...

How often do you look really closely at your favorite team’s uniform? Probably never, the game is too fast to really notice anything but the colors and number. How closely do you think you would look at your team’s uniform if a trip for 4 to the Stanley Cup rested on your keen observation? Pretty closely if you’re a hockey fan I would assume. Reebok and the NHL are bringing a new type of attention ...