A wrap-up of 2009 Logo Design Trends – Should we follow them? |
Categories: Logo Design Inspiration, Logo Design Tips, Logo Design Trends
Written By: Nora Reed
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With the arrival of every new year, trends are released for every field and logo design is no exceptional. Being a part of logo designing industry, involuntarily we become addicted to the design trends and eagerly await the long lists of design predictions for the upcoming year. Although I do not believe much in following specific rules and regulations for logo designing but I would confess that these trends can get you excellent inspiration sparks. Logo designing is a crucial part of design industry as it is responsible for making or breaking the corporate identity of a brand. Therefore, it is important that we stay updated about the happenings and trends of the industry but I wouldn’t suggest confining your creativity skills to a list of trends. However, with this ending year, I bring you a wrap-up of logo design trends frequently adapted in 2009 but I would like you to answer couple of these questions: |
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Not to forget….I have picked up the logos from logopond, faveup, logolounge, creattica |
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Dots and Stripes: |
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Circular: |
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Origami |
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Encrusted |
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Typographic |
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Geometrical |
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Sequential |
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Pixels |
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Gossamer |
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So funny...
December 30th, 2009 at 7:43 am
Certain trends like Typographic, Geometric and even pixel seem timeless (pixel only as far as computers have evolved).
I think that the trends that do not lend themselves to basic one color printing are inefficient and transient. While full-color logos can be very beautiful, I feel that they rely too much on the full color aspect to be effective.
December 31st, 2009 at 12:12 am
Man this Blinkn said it all rught thier with one freaking paragraph yeah!
anyways for my tiny 2 cents.
All I can say on this one one is that the choices I saw were all good, actually GREAT..
way better than what I have… I think though a logo is very crucial especially for HUGE firms or Big events!
But yeah homeboy or girl; really answerewd it all for Us in such few words..
I need him writing for me! hahaha :,)
Thank for the friend ship let really network and share this year my friend.
Thank You
happy new years 2010
December 31st, 2009 at 1:47 am
I hope the dots and stripes trend will stop soon…
December 31st, 2009 at 8:45 am
[...] This post was Twitted by baytandtakl [...]
December 31st, 2009 at 9:55 pm
Some of these so called logos in my old fashioned educated opinion not even qualify to be called a logo, based in the fact a logo has to require minimum technical aspects to be considered as such. Some of them are at its best (doubtfully) illustrations.
As since ever and for ever : a good logo is characterized (among other) that it works in all sizes, in and ON all media, inverted and even mirrored..to be considered perfect.
Some of the above do not meet any of these criteria….so to make a long story short:
there are some basic professional rules out there that over-life every trend, or whatever the trend is, at long as it meets the basic professional rules, the logo has a chance for a long life…the rest for me is pure ********* and will ne exchanged as soon as a new “trend” raises
And I deeply disagree that one has to be “up to date” with his logo as nothing is worthier if I can tell u one day when your logo was done followed by the not better scenario of ever changing logo following some trend.
The real art is to create something timeless, yet recognizable, unique, meeting the above criteria etc and not to put so much stuff into (forms, gradients, colors etc) that is results in something somewhat unique…
As its best is just to get some creative input and to learn from the good and bad…
Just my 2 cents and happy 2010
January 1st, 2010 at 5:33 am
I like the Logo: EXiT
It is real nice!
January 2nd, 2010 at 8:09 am
Circular images are Classic to some extent and are here to stay. The problem with adding too much trend to new logo design is that the logos may never stand the test of time if the trends change and that a particular style considered to be old and out of fashion with time.
With that said, I think the More Intriguing, Involving, 3D, realistic or very creatively captivating designs are the way to go as far as logos are evolving. I like the Typographic Right/ Wrong logo, very creative
)
January 4th, 2010 at 4:44 pm
* Do you think logo designers should strictly follow logo trends to come up with creative and modern logo concepts?
Logo designs should never depend on trend. Logos are meant to be classic, stable, dependable. A great logo is recognizable and stands out, is strong and mighty now as well as 15 years from now. When I leave this page, I won’t likely remember and be able to identify the brand with any of the above logos. Too much of the same, too trendy.
And, might I add, trendy looks cheap.
From Paul Rand:
“The effectiveness of a good logo depends on:
a. distinctiveness
b. visibility
c. useability
d. memorability
e. universality
f. durability
g. timelessness
A well design logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise, and mirrors the quality of its products and services. It is good public relations-a harbinger of good will.
It says “We care.””
January 4th, 2010 at 4:55 pm
[...] via 2009 Logo Design Trends | Logo Design Blog. [...]
January 4th, 2010 at 6:39 pm
[...] 2009 Logo Design Trends | Logo Design Blog (tags: design logo logos trends vector) [...]
January 4th, 2010 at 7:04 pm
The limitations we used to have when designing a logo are becoming obsolete. A lot of new styles were developed during the past decade, and this is only the beginning. With new design trends, we simply have to be careful of overuse. Let’s try our best to remain original.
Great post!
January 4th, 2010 at 8:04 pm
Isn’t that Mansion logo the same symbol the ninjas use in GI Joe?
Yup. It is.
January 5th, 2010 at 3:49 am
Great article…thanks for sharing
January 5th, 2010 at 7:46 am
I’ve been using Drupal about a year or so now, it’s nice but I don’t know enough about it to make my site look any better yet… I gotta get it fixed!
January 5th, 2010 at 8:27 am
very true , i totally agree with pixelgangsta here.
January 5th, 2010 at 10:31 am
They’re all busy with the exception of the Exit logo. It is the simplest and most sophisticated.
These appear to be more about a graphic designer showboating their talent than about creating a memorable brand image. Are we entering a period of Rococo logo styling? Remedial logo study would be useful.
The examples here are pretty to look at but pretty forgettable, too.
Studying the works of Paul Rand, Massimo Vignalli, Ralph Eckerstrom (Container Corp. of America) might be useful.
January 5th, 2010 at 5:40 pm
[...] 2009 logo design trends. « MACRO PHOTOGRAPHY. [...]
January 6th, 2010 at 9:11 pm
While a lot of these are very aesthetically pleasing, it’s sad that almost, save for a few are acceptable for one color or even two color printing. It’s all flash, and no staying power. You can gloss, blur, and add all the photoshop filters you want, but your result is nothing but mere ephemera. But I suppose that is the whole point of “trendiness”. Taking a note from Grant Peterson read this article by Paul Rand:
http://www.paul-rand.com/thoughts_confusionChaos.shtml
January 7th, 2010 at 12:01 am
[...] 2009 Logo Design Trends | Logo Design Blog (tags: logo design resource interesting) [...]
January 7th, 2010 at 9:50 am
Well the logos really look nice. I can see the effort of the designer to create the logos. But for the logos to come out effective is up to the customers.
January 7th, 2010 at 10:49 am
Nowadays, there are only a very few cases where a logo would have to be reproduced in black and white (local newspaper, phone book ad, stationery if the company owner is too cheap to have color letterhead), as most media is easily moving to color.
With that said, it is a good thing to have a strategy that sacrifices visual pop for a clear black and white version, knowing that is will be used infrequently.
January 8th, 2010 at 2:05 am
I think We should follow the 2009 trend but we have to b more creative to make this much modern
well the logos really look nice !
January 8th, 2010 at 6:55 am
Logos represent the brands/Companies so their design should be beyond the Current Fashion.
January 8th, 2010 at 3:20 pm
I think it’s good to look at trends in logo design. But more importantly, work on creating a logo, depending on the client’s objectives or brand.
January 12th, 2010 at 5:43 am
There are some great designs shown here. However I think you need to be careful when adopting current trends – they can look dated quite quickly.
January 13th, 2010 at 10:52 am
Great share, i too hope that all the trends followed in 2009 should be re-sculptured and should make way for a very different trend or implementation.
Thanks,
Vanimator
January 17th, 2010 at 12:03 am
I actually like a lot of these trends. Most trends never die 100 percent they either evolve or continue to be used like they always have. Some of tese logo trends I think are rather timeless.
January 17th, 2010 at 9:36 am
Great post,but I find these trends to be more from the past five years instead of just 2009. It’s a great source of inspiration but nothing terribly new. It will be interesting to see if we can push ourselves further as an industry in the next year.
January 17th, 2010 at 9:30 pm
Interesting concepts mentioned here. We used many of them when we designed our current store logo, and are thinking of changing it soon… so it helped to read this.
January 18th, 2010 at 6:55 pm
The idea of being timeless is lost on many of those.
January 20th, 2010 at 11:06 pm
Most of these logos seem, at best, pretty illustrations and type treatments.
I have to echo what a few folks have already said. Timelessness is entirely ignored in the logos presented here. A timeless logo can also imply the staying power of a company, indicating that these companies are much like their logos, doomed to be obsolete in a months or a few years.
Some of the logos presented here are downright confusing at best. Is there any point to the third “circular” logo and the third “gossamer” logo other than a splash of pretty colors?
Bottom line is that I would like to have some of these illustration on the back of a t-shirt, not a business card.
January 21st, 2010 at 3:45 pm
One exclamation point is good, two must be doubly so?
January 22nd, 2010 at 5:43 am
[...] Don’t stick to logo design trends ….create something [...]
January 23rd, 2010 at 7:23 am
I thought sitepoint.com used to have a logo creation and buying section on their site, but I can’t find it now. The premise of the site was that individuals could ask for examples of their logos and developers would give samples and the owner would pick the best. However, I am not able to find it again. Was it a different site I was thinking of?
Thank You
Jason
EquityGroups
January 26th, 2010 at 11:03 pm
Excellent resource for idea mining. Thanks.
Tom
Mint Factory
January 27th, 2010 at 11:26 am
Dots and Stripes and Encrusted logos are very cool; Great effort by designers.
February 1st, 2010 at 12:24 pm
Wow, if that is the best, then the companies that have good logos are not in any danger of losing market share. As some of the previous comments have said, most of these do not meet even the basic criteria for a good logo.
These are my criteria for logos.
1. Should look good in black and white.
2. Should good on a golf ball
3. Should be immediately recognizable
4. When possible, should include some version of a meme
5. People should know what business they are in or have an idea of what they do or at least bring up an idea of what the companies product or service is about
Got to love when companies like these blow money on logos that accomplish none of the above like well, those logos above.
It sure makes my job easier when taking away market share from those companies that go for artistic appeal instead of increased profits. Give me ugly and profitable any day of the week.
Cheers,
Andrew Anderson
21to21.com
February 17th, 2010 at 11:21 pm
I have to agree with some of the previous posts…. While a lot of these logos are well designed and very colorful, I don’t believe gradients are the best way to go when creating a logo. The object should be to create something that will leave a distinct impression and be very original, but also be clean and be compatible with all mediums. Many of these logos would be great for web, but would cause problems in some areas of prin.
Matt Hernandez
@matthernandez
February 19th, 2010 at 6:03 am
Thanks for sharing such a great stuff, i was just passing by to this post. This blog is really great, i love it.
March 22nd, 2010 at 6:07 am
I like the origami ones.
March 27th, 2010 at 5:17 pm
[...] you be following logo design trends or come up with an innovative logo design [...]
April 13th, 2010 at 1:28 pm
Thanks Nora for sharing these information.
April 21st, 2010 at 1:07 pm
U really do a faboulous job. Hope to see a new post like that soon
May 2nd, 2010 at 10:12 am
These logo tend reports are great – I’d like to see a retro one showing the fads of the 1950s etc – could be interesting. The issue with current fads is that in 3-4 years time the logo can look dated (wet floor anyone?)
May 8th, 2010 at 1:28 am
All these logo inspirations… I’d like to see the real companies using these. Many I see just seem to be something a designer made up for the logo concept’s sake
May 17th, 2010 at 2:09 pm
Really good article. Pretty good info for everyone who’s into design.
May 18th, 2010 at 9:00 am
Great article! Very well-structured. Here you can find Logo Design Trends 2010 http://limejam.tumblr.com/post/600512350/logo-design-trends-2010
May 21st, 2010 at 3:31 pm
Nice logos, but not all.
June 4th, 2010 at 8:22 am
Love to see the new directions of logos. As we are in the process of redesigning, this gives us inspiration. Although we are focusing back on the industrial looking icons from the 50’s.
June 19th, 2010 at 3:26 pm
Wonderful read, and excellent points. Cheers
June 24th, 2010 at 9:50 pm
Thanks for sharing your collection.Its true that the dots and stripes ideas need to stop using as it is not so innovative and stylish.
June 27th, 2010 at 4:56 pm
I particulary like the brownish green one…
June 29th, 2010 at 11:31 pm
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August 24th, 2010 at 8:21 am
Great logo design ! very much talented job. Well done job. Thanks.
Regards,
Al Kamal Md. Razib