Archive for May, 2008

  • 23May
    Doodle 4 Google: It’s gonna be great news!!!

    Kids love to exercise their creativity and Google really knows how to encourage kids to showcase their creativity and talent.

    “Doodle 4 Google” is a competition where Google invites K-12 students to recreate the logo design for its homepage.

    This Wednesday, May 21, Marissa Mayer and Dennis Hwang of Google announced the National Winner and finalist of Doodle 4 Google Art Competition 2008.

    GRACE (SURYUNG) MOON- LITTLE KIDDO WINNER :)

    Google Doodle

    Grace (Suryung) Moon is a 6th grader from Canyon Middle School in Castro Valley, California. She designed the Google homepage logo, “Up in the Clouds,” which she aforesaid, “expresses a world in the sky.”

    Grace was awarded a $10,000 college scholarship and her school will also receive $25,000 technology grant for such a tremendous achievement. Her logo has also been featured on Google’s homepage.

    Posted in Logo Design Competition | 6 Comments »
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  • 20May
    Business Card Design - Designs that make you LOVE them

    The image that your business card design and logo design present of your brand identity is very important. It establishes your attitude and reflects your business. Firstly, your business card design establishes your relationships with clients and would-be clients, which can eventually make your business a success. With a bit of creativity, you can turn these ordinary materials into magnetic marketing tools that will play a vital role in keeping the mill running.

    Business card design should never be taken carelessly as it may be the very foundation of your business marketing. Many business owners try to save their time and money by going for a standard business card. However, this often becomes their oversight. Take time to specify your custom business card designs so that they exactly match the image of your business. This investment is worth its while.

    Going for a cheap, ordinary or stereotype business card design, can leave bad or next to no impression of your business. All in all, by investing in unique and custom designed business cards, you can attract quality clientèle who are willing to pay competitive market rates for your services.

    As business owners and entrepreneurs, we invite you to take a look below at the most effective business card design tips, through these you will learn to transform a simple business card into an impressive one.

    Build a Brand Identity

    Use your company logo plus text on the business card as well as on the letterhead while focusing on the brand maturity to show potential clients who you are. The most powerful brands of the world are built from the heart, and brands are actually a promise. Therefore, keep them as clean and simple as possible so that your clients will stay dependable to your business.
    Business Card

    Brand Impression and Full Color Card

    Oldies black and white business cards are nothing more than a flimsy piece of paper in this colorful and digital era. Modern day full-color cards really look attractive and leave a striking impression on your clients. Moreover, full color business card designs generally do not cost more than black and white ones and are therefore not too heavy on your pocket. So toss those out-of-fashion business card designs and get the chic ones.
    Business Card

    Avoid the Mishmash of Fonts

    More than necessary fonts make your business card design visually confusing. In addition, bold, capitalized and italicized text should be used sparingly as it produces a more emphatic effect on your business card.
    Business Card Fonts

    Go With the Beauty of Both Sides:

    Having vouchers, appointment reminders, client testimonials, case studies, special offers, handily attached to the back of your business cards add functionality and a variety of every day opportunities to help promote your brand identity. So why not double your chances of attracting your potential clients?
    Business Card

    Develop a Tagline

    Make sure your business card design says something unique about you. Make it one of its kind; artistic and declarative of the special qualities your business possesses. Tell your potential clients what they’ll get from doing business with you.
    Business Card

    Place Your Photo on It:

    Recent studies have revealed that people are more likely to hold on to a business card with a photo on it. It could be your logo design, your photo, or a combination of both. The fact is a pictured business card design gets more attention!
    Business Card

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    Posted in Branding Tips | 11 Comments »
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  • 07May
    Jordan (Jumpman) Logo: A Jump to Success

    Jordan Jumpan LogoWhat makes a logo design great and famous? Some will say its design while some will reason its conception. But in this case, its neither design nor conception but Michael Jordan. There are very few people who do not recognize Michael Jordan and the Jordan logo.

    Jordan Logo (also called Jumpman Logo) is one of the most popular and appealing sports logo used by Nike to brand its merchandise. As the name implies, Michael Jeffrey Jordan, ace American Basketball player, is the brand ambassador for the peerless, innovative and beauteous logos of famous Jordan apparel and Nike Air Jordan brand of basketball shoes.

    Jordan logo has gone through many changes over the years. The inimitability in all its variants adds a matchless style to Jordan clothing line, while giving a new look to the end product.

    In the beginning, winged basketballs were engaged as a Jordan Logo. The Air Jordan III for the first time in 1988 replaced the winged basketballs with a Jumpman logo. This version was however the most famous and successful Jordan logo ever.

    Jordan logo, standardized to its high quality products, is widely known for its creativity and innovation. Its matchlessness combined with dynamic origination has always been the mainspring for the huge success of Nike Air Jordan brand.

    The Jumpman logo adds a creative edge to Jordan apparel and fosters its appearance. Previously, the Jordan logo was only featured on the Air Jordan brand of basketball shoes. Now it can be found on different Nike accessories such as belts, jerseys etc.

    Posted in Logo Design Tips | 5 Comments »
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  • 02May
    “Think Different” Logos

    The magic in the Apple store is endlessly bringing hardware, software and services, all at once. The most inventive company in computers as they are, Mac always creates the most charismatic branding of the world and makes it easy for the consumer to choose. Yep. The brightest example is Apple Logo, which may make a person behave more creatively, according to modern research observations by scholars from Duke University’s Fuqua School of Business and the University of Waterloo, Canada.

    This brand-behavior analysis is likely to be published in the Journal of Consumer Research. Dr. Gavan Fitzsimons (from Columbia University) and Dr. Chartrand (from Duke University) assert that even the most abbreviated exposure to widely known brands can cause an individual to behave in ways that reflect those brands’ traits.

    In order to evaluate the effects of brands on behavior, the researchers selected Apple and IBM; two well-known and competing brand logos. They found that the Apple logo is a symbol of creativity, innovation and nonconformism. The IBM logo, on the other hand, depicts tradition, modishness and obligation.

    Another word for creativity is the Apple Logo, the study asserts. So have the power to create with what really has your attention, the sleek Mac OS X Leopard…

    Posted in Logo Design Tips | 5 Comments »
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