Archive for March, 2008
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28March
- Minor League Baseball Logo Contest
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Darren Rovell, of CNBC is hosting the Second Annual Minor League Baseball Logo awards, something truly creative and vigorous. The thrill of this voting contest is everywhere since March 10 and will continue until March 31. The fans are enthusiastically casting their vote to appreciate the Minor Team logos they find outstandingly cool and appealing.
Montgomery Biscuits, Joliet Jackhammers, Connecticut Defenders, Modesto Nuts and Columbus Catfish are the few names from the 64-team logo bracket. Many people think a minor league logo is all about being “cartoony and quirky” while others are highly obsessed and inspired by the unique branding of these logos. CNBC Minor League Logo Awards has set a tradition to boost up the confidence of certain teams which are underrated or kept away from the limelight.
So all you fans out there, do cast your vote to applaud CNBC, for providing a wonderful opportunity to minor league teams to look professional, have a personality and tie directly to the MLB pro team. To see the match ups between the 64 teams click here………
Good Luck to all!
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24March
- LogoBlog Poll 18 - Hollywood studio logos
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A lion roaring through a loop of a film, a mountain peak ringed by stars or Lady Liberty holding her torch aloft are few emblems, which speak about the significance of logos for Hollywood. Nowadays all the corporations, products, services, agencies and other entities use a sign or emblem as their logo to achieve a unique identity. A logo is not just an image; it is the embodiment of an organization. For some seventy years, these logos or trademarks have introduced audiences to the cinematic delights to follow.
Last month a poll was held on Logoblog, to find out which of the top Hollywood studio logo is more captivating and appealing for the viewers. Our selection comprised of some of the most pioneering logos of Hollywood industry such as Miramax, Paramount, Dreamworks, Disney, Columbia, MGM and Warner Bros.
Well, the competition has been very tough among these big names of Hollywood. Dreamworks and Disney being the oldest surviving Hollywood film company logo, have a tie each getting 21% of total votes. Paramount logo with 19% and MGM with 14% of votes also prove their fame among audience. Followed by Miramax, Columbia and Warner Bros each getting 4%, 7% and 13% votes, respectively.
Dreamworks Logo is an artistic display of glamor, style and sophistication while the impudent Disney logo with a Mickey Mouse holding the clapboard, is a revolutionary emblem in itself. Both the logos has indeed been redesigned a number of times, but did not loose their effectiveness and popularity. Being the most chic, friendly and modern logos of Hollywood industry they are recognized worldwide.
The results show your interest for the polls on our LogoBlog is really hotting up, and I want to thank everyone who has voted on the previous categories.
Congratulations to the Dreamworks Logo and Disney Logo for winning the LogoBlog Poll!
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18March
- Xerox New Logo – A Nod To The Future
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In the past, Xerox simply had a logotype with a simple but contemporary font for its logo; recently the company has chosen to revamp the design. A wise choice, for a company, that has to survive in one of the most competitive industries. The transformation of the logo takes on a new design using not only a new typeface but also incorporates the use of a symbol with the colors red and silver, indicating Xerox is not afraid of the future of technology.
Xerox Corporation was founded in 1906, in Rochester, New York. And since then has become the world’s leading document management enterprises, which manufactures and sells a wide range of color and black-and-white document printers, photocopiers and related supplies.
Features of the new Xerox Logo Design:
New-fangled Xerox logo is believed to be doing an amazing job, as it is extremely communicative and expressive. The current logo, a significant multimillion-dollar marketing investment, has been developed by Interbrand, after conducting 5000 interviews and 24 months of hard work.
The logo is a lowercase treatment of the Xerox name – in vibrant red, a sphere shaped symbol sketched with lines that link to form an illustrative “X”.
These silver stripes can be referred as “connectors” as it represents Xerox’s connection with its customers, partners, industry and innovations. It has been designed to work more effectively for a changing multi-media platform. However, some people think it is going to be a huge task for a ball-and-X to accomplish.
Since 1994, red color of the logo has vastly contributed in building up a strong marketing image of the company. Being an emotional and intense color, it reveals the strength and vitality of Xerox. Red color remains unchanged in the new logo, as the company sells heavily overseas and it is a sign of good luck and prosperity in those regions. The silvery stripes, linked to form a stylized X, reflect the power and authority of the company.
Image of a small globe with intersecting graphic ribbons makes the company look more strong and reliable. It effectively promotes the new brand idea of creating a strong relation between the customers and employees.
Fonts, although not being capitalized, create a lasting and memorable impact on the viewer’s mind. This deep red, thicker font is believed to stand out better on the Web and high-definition television. The over all style of the logo is less formal, more lively and contemporary. The ball has been used, so it can be animated easily for use in multi-media formats.
Proprietary font and visual elements of the logo will be used in a variety of colors for marketing across numerous media, from print and Web to broadcast and interactive presentations.
The new trademark is designed to reflect today’s Xerox, the perceptive, innovative company. With a fortified financial position and expanded global distribution, the new brand makes a bold statement about Xerox’s strength as the world’s leading document management company. The latest logo aims to communicate innovation, forward thinking, flexibility, and enterprise.
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12March
- Band Logos
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A logo is a visual message that has global appeal delivering complete information about an organization, product, brand or entity to its targeted audience. A logo visually describes a company, its nature of business and the product or services it offers to its customers. A professional logo identifies your sincerity towards your business offering and makes you stand apart from your competitors.
When it comes to music, the band’s complete image and its genre of the music is displayed in its logo. All the successful and upcoming bands try to adapt unique logos, to achieve distinctive recognition worldwide. Music bands get their logos designed professionally, to leave a lasting and unforgettable impact on the minds of their audience. A band logo primarily speaks about its specific kind of music and the message of the band.
Elements of Band Logos:
Following are the elements of band logos which, if merged well can deliver an extremely extraordinary band logo.
Colors of Band Logos:
Those band logos which have a consistent color palette are visually appealing. Colors like red, black, orange and their gradients are frequently used while designing logos for rock bands. These colors indicate the passion and intensity of music. Red, is the color, which evokes aggressiveness and grabs the attention of the viewers. Black portrays boldness and unique style. Hues of orange make the logo livelier and give an elegant style to the band. If studied, it can be seen that these colors are the most popular in the music band industry.
Fonts of Band Logos:
Most of the band logos display fonts that are simple, readable, trendy and artistic, all at the same time. The text plays a significant role in making band logos look voguish and special. Forte, Britannic Bold and freestyle script are the most common typefaces used for logos of rock bands. These modish fonts convey the nature and genre of the music a band is creating. The name of the band itself becomes the identity mark (logo) in such cases.
Images of Band Logos:
There are a few bands that have logos solely based on a picture. These are mostly fancy and decorative images that work well for the publicity of these bands. Unusual and bold images become a sign of identity and portray the type of listeners the band caters to, such as, “mid-classical”, “hardcore”, or “hip”. An effective and lasting image successfully conveys the adjectives of a band.
Style of Band Logos:
A band logo should portray the mindset of the target generation and audience in a chic manner. Logos convey the perspective of the band through their style. While designing band logos, there are no specific rules that need to be followed. They should be styled in a very contemporary and eye-catching manner, giving the band a unique definition of identity and fame.
In short, all the elements of a band logo should have clarity and distinction. Creating a band logo is very crucial, as the fonts, colors and style need to be blended in a very artistic way. When the essential elements are applied properly; the crafted logos leave memorable and recognizable impressions on the mind of an observer.
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05March
- PGA of America – New Brand Strategy and a New Logo Design
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The PGA of America launched its new brand strategy themed as “Experts in the Game and Business of Golf” along with a new logo design in January 2008. This brand evolution identifies a new chapter in The PGA of America’s history, leading towards its 2016 centennial anniversary celebrations.
The revised and upgraded brand strategy focuses on its members, employers and the golfing public and their interest and commitment towards preserving golf’s heritage as well as increasing its popularity and awareness.
The new logo has a contemporary design that conforms to the modern times. It is accessible to the consumer while also paying tribute to the legacy and the gold standard of ‘The PGA of America’ brand. According to a spokesperson, the new strategy and logo design will help improve the organization’s overall image and enable better education and resources for its members.
The PGA of America worked on this re-branding project together with Landor Associates, a leading strategic brand consulting and design firm. Initially, Landor conducted brand equity research to assess the major aspects of the brand and to identify the attributes, values and goals of The PGA. Combining the results, the new strategy and logo identity were created, in line with The PGA’s Decade of Excellence, a business plan for a period of ten years, ending with the Association’s centennial celebrations in 2016.
Note: Founded in 1916, The Professional Golfers’ Association (PGA) of America is among the world’s largest working sports organizations, with more than 28,000 men and women professionals across the United States. The PGA of America works towards establishing higher standards and to increase interest and participation in the game and profession of golf through world-class education, career services, marketing and research programs.
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