Archive for February, 2008
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29February
- An Ordinary Logo for an Extra Ordinary Event - Super Bowl XLIII
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The Super Bowl, the NFL’s or National Football League’s championship game, is something everyone must have heard about. It is the biggest one-day sporting event in the entire world, where The Super Bowl pits the best team from the National Football Conference (NFC) against the best team from the American Football Conference (AFC). The majority of the Super Bowl games have been frequently played in three cities, namely, New Orleans, Miami and Los Angeles. However, this time in 2009, the road to NFL is heading towards charismatic Tampa Bay. For the fourth time it has been scheduled to be played in Tampa, Florida, on 02.01.09, at Raymond James Stadium.
Tampa, once a little sleepy port, has turned into the most favorite vacation destination in Florida. Silvery beaches, waterfront resorts, thrilling activities and lavish shopping malls are not the only features, adding to the popularity of the place. The Tampa Bay Buccaneers, a national football league team, brought the area its first major sports championship at the end of the 2002 season, winning Super Bowl XXXVII against the Oakland Raiders.
If the logo analyzed keenly, you will view a stadium field displayed in a very unappealing manner. The color palette, including hues of blue and green, are used to highlight the lucid beaches and fiery landscapes of the region, but unfortunately, these colors have failed to define the complete beauty of Tampa Bay. Usage of some manly but vibrant colors had made it look more flashy and sporty. The number 43 written in Roman is undecipherable, which makes the logo look very childish and unfinished. The stars on either side of the logo symbolize the AFC (American Football Conference) and NFC (National Football Conference), a tradition that began with the Super Bowl XL logo. The critics have concluded that the logo has been unsuccessful in expressing the thrill and enthusiasm of the fans who long await this event.
On the other hand, many people have appreciated the tidiness and simplicity of the logo. They think such a logo never looks outdated and pleases every eye. Some people think it is presenting the event in a grand way, although it is not true.
Logos for sport events should be unique and impressive enough to achieve global acceptance and leave an everlasting notion on the viewer’s mind. The uninspiring logo of Super Bowl XLIII has immensely disappointed the fans of the game as well as the residents of Tampa Bay, who expected their homeland to be presented in an impressive way.Usually the logos for sport events are expected to highlight the special features of the host city or express the determination of the participating teams, but this logo of Super Bowl XLIII evidently turned the expectations down. Not even a single aspect of the logo is exemplary or eye-catching.
Note: Super Bowl is the championship game of the NFL (National Football League), played between the champions of the AFC and NFC at a neutral site each January. Super Bowl XLIII will be the 43rd annual edition of the Super Bowl in American football, and the 39th annual championship game of the modern-era National Football League (NFL).
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20February
- LogoBlog Poll 17 - Publishing House / Company Logo
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Writing and publishing is a lucrative and demanding job. Not only it is a powerful medium through which perceptions can be changed, but also, it can be a delightful source for making people entertained and relaxed. But with so many publishing houses and companies existing in the markets worldwide, not to mention the availability of countless books each year, book lovers tend to overlook an important aspect of a book, and i.e. the publisher’s logos. This particular element, the publisher’s logo, is an imperative symbol used in books by publishing houses and companies to make sure that none pirate or re-distribute the published work. It is also employed to safeguard the company’s credibility and books’ authority in the market. Hence, last poll at LogoBlog focused on the publisher’s logos that appear expressive as well as attractive.
Our selection of such logos comprised of Bloomsbury, Random House, Harper Collins, Simon & Schuster, Barnes & Nobles and Scholastic logos. The fact that these publishing houses and companies are some of the biggest in the world, and also, many people are acquainted with their logos made us short list them.
As for the results, Bloomsbury came first in the list by getting 24% of the total votes (it seems Harry Potter did play its magic for Bloomsbury). Next in line, we have a tie between Harper Collins and Barnes & Nobles each having 20% votes; followed by Scholastic, Random House and Simon & Schuster each getting 16%, 12% and 8% votes, respectively.
The Bloomsbury logo is an artistic representation of a feminine figure shooting an arrow. The bow in the Bloomsbury logo depicts the letter ‘B’, obviously referring to Bloomsburg and the leaping figure in the logo can be related to the forward thinking and the expansion of the company.
So, congratulations to the Bloomsbury logo for winning the LogoBlog Poll.
Bloomsbury Publishing Plc is an independent publishing house based in London, UK famous for its literary novels like Harry Potter series.
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13February
- Soccer logos
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Soccer logos play a vital role for a soccer team. A smart and intelligent soccer logo provides a soccer team with proper recognition. Mostly, soccer teams are known and acknowledged world over by their logos that attract the audience on a large scale. Hence, it is possible to conclude that soccer logos are an essential element for the success of the soccer team. Thus, soccer logos must be bold and attractive so as to draw the spectators to the game.
Elements of Soccer Logos:
Soccer logos must implement an ever-lasting impression on the viewer’s mind. A soccer logo must highlight the progressive effort and the distinctiveness of the team. Generally, soccer logos must depict the characteristics of victory and accomplishment.
Colors of Soccer Logos:
Colors play a major role in unfolding a brand’s significance. Nevertheless, the soccer logos possess prominent colors to grab the audience’s attention. Generally, red, yellow, blue and black are the colors that are used in soccer logos. These colors indicate the solidity, endurance and strength of a soccer team.
Fonts of Soccer Logos:
The fonts used in most soccer logos are serif typefaces (Times Roman, Arial, etc.). These fonts in soccer logos tribute the significance of the soccer team by displaying bold and simple typefaces, to make it easy for everyone to comprehend. The simpler the font, the better it is.
Style of Soccer Logos:
Usually, the soccer logos have a cordial and expounding style that describes the soccer team itself. The shape of the soccer logo of a particular team reflects victory and triumph. Some of the soccer logos have specific illustrations, usually animals, in them to give a strong impression.
A logo builds up an outlook of a brand and also imposes an impression on the audience. The dominance of the soccer team is best described by the colors, symbols and typefaces of the soccer logo. When suitable elements are altogether employed, proper soccer logos are formed that demand recognition and distinction.
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07February
- And the Eulda goes to…
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In the world of logo designing, recognition of talent, creativity and design innovation, Eulda or European Logo Design Annual has managed to achieve a status that takes others decades to accomplish, in only two years of its existence. Much of the competition information has already been covered in our previous post about the European Logo Design Annual – 2007. The results, therefore, are hereby announced.
As it turns out, Serbia’s Consumer Society and Citizen Networks’ logo emerged as the ultimate winner in the Best of Europe cateogory. The logo was designed by Jovan Rocanov and Anna Timkov of the Jovan Rocanov, a graphic designing company in Serbia, for Kaffeine Communications, Ukraine.
The logo was designed as part of the consumer awarness campaign and is a simple graphic representation of consumer rights protection. The main idea of the logo was to ‘show the protection of the consumers in the simpliest way’. Hence, the bar code, depicting the rain, and an ordinary umbrella was used as a symbol of protection.
Jovan Rocanov, the art-director of Kaffeine Communications ad agency, has this to say about the logo, “The purpose of “Consumer Society & Citizen Networks” project is to help us, consumers, protect our rights, first of all, through making us aware of these rights. Therefore, I was searching for the most simple and distinct way to show protection in a context of consumption. As the result, I connected two very clear symbols: a bar code - as a symbol of consumption - and an umbrella - as a symbol of protection.”
Other winners of the Eulda in regional categories include:
Best of Germany
Logo name: mind the gap
Agency: KITA™ Berlin | Visual Playground
Designer(s): Jens Lausenmeyer
Client: monopol records GmbH
Best of Greece
Logo name: Mn
Agency: Chris Trivizas | Design
Designer(s): Chris Trivizas
Client: Maria Niaka
Best of Hungary
Logo name: shopsign
Agency: Deka Design Stúdió
Designer(s): Bokor Gyöngyi, Sipos Levente
Client: arc
Best of Croatia
Logo name: Academy of Dramatic Art
Agency: Laboratorium
Designer(s): Ivana Vucic, Orsat Frankovic
Client: Academy of Dramatic Art, University of Zagreb
Best of Ireland
Logo name: Luttrellstown Castle Resort
Agency: First Impression
Designer(s): Barry Bödeker, Larry Byrne
Client: Luttrellstown Castle Resort
Best of Italy
Logo name: Avis
Agency: Tangram Strategic Design
Designer(s): Antonella Trevisan
Client: Avis Milano
Best of Russian Federation
Logo name: Logotype of the anti-drag action
Agency: y-design
Designer(s): Yaroslav Zheleznyakov
Client: a public youth social organization
Best of Sweden
Logo name: Snooker
Agency: Bedow Creative
Designer(s): Perniclas Bedow
Client: Snookerhallen i Stockholm AB
Best of Switzerland
Logo name: Association de Amis de la Salamandre
Agency: MottazDesign
Designer(s): Luc Mottaz
Client: Association de Amis de la Salamandre
Best of United Kingdom
Logo name: Brightlines Translation
Agency: Mytton Williams
Designer(s): Bob Mytton, Gary Martyniak
Client: Brightlines Translation
Best of Turkey
Logo name: Turkey and the European Union Relationships
Agency: MYRA
Designer(s): Rauf Kosemen
Client: European Union Relationships PublicationsFor the rest of the winners, visit the Winners Showcase at: http://www.eulda.com/2007/.
Note: Eulda is a Pan European graphic design award scheme that recognizes the best European logo designs and trademarks. For more details on Eulda, check out our previous post European Logo Design Annual – 2007.
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05February
- Airline Logos
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The airline business deals with the air transportation of passengers and freight. For reasons of a speedy travel, comfort and efficiency of services, millions of people including businessmen, politicians, celebrities and masses, etc., prefer this mode of transportation worldwide. But with such fierce competition among airlines operating on the same routes, it is becoming very difficult for passengers to opt for just one airline. Hence, apart from providing better and efficient service, it is crucially important for airlines to have distinctive and striking logos that demonstrate comfort, speed and reliability to their passengers.
Elements of Airline Logos:
Logos must enforce an ever-lasting notion on the viewers’ vision and mind. Therefore, an ideal airline logo must truly and intelligently represent a service-based corporation. It is also noteworthy that many airlines focus on their country of origin (as in national airlines) and thus, show cultural aspects in their airline logos. Some significant outlines of the airline logos are as following:
Colors of Airline Logos:
Colors play a fundamental role in all types of visual arts. Hence, the colors in airline logos are generally attractive, sometimes bright and otherwise subtle. Occasionally, some dull shades are also used in order to highlight a successful outlook of the firm. These colors indicate the solidity, strength and existence of the firm. The shades used in airline logos showcase prestige, elegance and simplicity.
Fonts of Airline Logos:
The fonts used in airline logos must encompass the significance of the business along with culturally expressive behavior. The domination of the firm in an airline logo is illustrated by the size and look of the typeface. It can be bold, italic, conventional, modern, artistic, 3D or even abstract. However, any or whatever typeface used, should be capable of grabbing customer’s attention with the first look and projecting a bold image in their mind about the company and its quality of service.
An additional element in the fonts of airline logos worldwide comes from their national language. A lot of airlines have displayed their airline name/title in their logo in their national language too, in very highly stylized fonts. Most of these logos have a striking consistency and balance between the two typefaces.
Style of Airline Logos:
Simplicity defines the airline logos best. Most of the airline logos have been designed in a straightforward style with the intention for every individual to understand. However, many other airlines have added national flags or cultural characteristics (national or cultural emblems (animals, imprints, colors, etc) in their logos to represent their country of origin or base. Additionally, some airline logos display certain ambiguous elements of flight, speed and service that are intelligently and graphically expressed.
Many large-scale companies in almost every field of scope of business are striving to come up with eye-catching and unique designs for their logos to attract the public. However, airline logos are among the most recognized visual emblems and identity marks that have achieved global acceptance and identification.
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