The 2008 Beijing Olympic Games are approaching fast. As part of the ongoing celebrations, Beijing has been subjected to many fascinating and engaging developments that truly define the Chinese culture. From magnificent Olympic venues to exciting cultural festivals, Olympic Games have never looked so good. Although it is difficult to predict the overall success rate of the 2008 Beijing Olympics, there is however an important element of the Games that has been successfully demonstrated: the 2008 Beijing Olympic Logo or the Olympic Emblem.
At first glance, I liked the Beijing Olympic logo and wondered if others shared my opinion too. So, I inquired from some of my colleagues about their initial reaction towards this inspirational mark. Interestingly, I received some exciting comments from people regarding the 2008 Beijing Olympic logo, ranging from color choice to the whole outlook of the logo. I liked the idea and the comments so much that I decided to share some of those thought-provoking remarks with the readers. But first, a little introduction to the 2008 Beijing Olympic logo.
The 2008 Beijing Olympic logo, named the “Dancing Beijing”, is an artistic representation of Beijing’s hospitality, hopes and commitment to the Olympic Games and the world. It signifies the message of love, luck, beauty, commitment, and spirit and invites the world to be a part of the world’s most celebrated event: the Olympics.
A deep and philosophical nature is intelligently depicted in the 2008 Beijing Olympic logo with traditional Chinese cultural values and ideologies that echo the voices of modernity and development, while maintaining the proud history of China. The seal, the calligraphy and the stone cut design, all point to the famous Chinese heritage. It is creative, expressive and most importantly relevant. Even the typeface and the colors are pretty striking, and successfully capture the essence of Chinese culture in the logo.
But what do people think about the design of the Beijing Olympic logo?
Well, I asked this question from Pete, a graphic designer, and this is what he said:
“Nice logo, probably the best so far. At first, I thought it was a depiction of a simply drawn running man, but after careful observation, the image in the Beijing Olympic logo is a vague calligraphy of a Chinese word (Jing). Plus, the red color of the logo signifies the traditional Chinese values and the stone shape gives the logo an ancient feel to it. I think Chinese are eagerly enthusiastic about the Olympics. It is also a good design, looking at it from a designer’s perspective. It is creative and distinctive, the typeface is attractive, and the image is relevant too. Good job done.”
I then approached Patricia, our receptionist, to see what the Beijing Olympic logo is in the eyes of a ‘not-so-creative’ person. Patricia commented:
“I guess the Chinese have created a brilliant logo because it represents the country’s culture and is artistic due to the hidden calligraphy. The color red in China is considered as a symbol of luck and prosperity in China and may be that’s why it is often seen as the color of envelopes, doors, candles, decorative items and even bridal dresses. It also represents the joyous mood of the people, so it’s a perfect match with the Olympics and the celebrations. I like it.”
Finally, I asked Steve, a friend and an event planner to share his views on the Beijing Olympic logo: According to Steve:
“I saw this logo for the first time on the internet, and let me just say that it is a work of a genius. The whole logo has a sense of complexity to it and at the same time it is very simple. The complex character of the logo arises from the idea and story behind its image, while its simplicity results from the fact that even a child can draw it. Two-thumbs up!”
The Beijing Olympic Committee did a commendable job by displaying their famous Chinese culture and traditional values in their 2008 Beijing Olympic logo. Furthermore, the Beijing Olympic logo consists of various aspects of Chinese culture, tradition, innovation, celebration and Olympic spirit. No doubt, it has been a huge hit.
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