Archive for December, 2007
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18December
- LogoBlog Invites Contributions
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December 2007 marks the completion of LogoBlog’s first year of online presence. And we are proud to boast that we have had an active presence. During our anniversary celebrations, we realized that our viewers are the most important force that made our blog so successful.
Therefore, we have decided to let our viewers become a part of our blog in the actual sense. Yes, we are inviting all our regular visitors and readers to submit their views, reviews, and articles on a wide spectrum of logos and logo design.
And once accepted, we will publish your piece in our blog section with a proper byline of the contributor. So, put on your thinking caps and start sending in your contributions.
You can contribute articles in the following categories:
• Tutorials on logo design (new ideas, concepts and industry logos)
• News items on logo design (logo revamp, controversies, copyright issues)
• Graphic design
• Branding
• Famous Logo Designers
• Logo Design Books
• Logo Design Competitions
• Occasion or Event Logos
• Creativity and inspiration in logo designingSend us (info@logoblog.org) a brief intro about the article and subject you intend to write for us, to help us guide you about the required content and layout.
Thank you all for making LogoBlog a huge success!
The LogoBlog Team
Posted in LogoBlog | 1 Comment »
IMPORTANT NOTE: Only articles with 100% original content will be accepted. LogoBlog reserves the right to edit your article for policy and clarity reasons.
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13December
- Celebrating the new Disney-Hollywood Studios logo
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As part of their ongoing celebrations, Disney-MGM Studios will be renamed to Disney Hollywood Studios to mark the 20th anniversary of the theme park, effective from January 7, 2008. Additionally, a new Disney logo was also unveiled on October 25, 2007 to commemorate the change. This change to the Studio’s identity was taken after eighteen years. The new Disney logo and the name will reflect the celebration of the entertainment that Hollywood has to offer, in music, television, movies, and theater for which the park is renowned.
The Disney-MGM studios logo had a roaring lion in it, famously called ‘Tanner the Lion’, with the name ‘Metro Goldwyn Mayer’ encircling the lion. This was also the official trademark of MGM. Mickey Mouse, as the official mascot of Disney World, was shown below the lion, holding a clapboard. Three different fonts are used for ‘Disney’, ‘MGM’ and ‘Studios’, each having its own distinctive character. The brightly colored Disney-MGM Studios logo had blue, yellow, white and red as the dominating colors.
The new Disney-Hollywood Studios logo, along with its contemporary name, has a totally novel and refreshing look. It has ‘black’ as the prevailing color to demonstrate glamour, style and sophistication. Again, three different fonts with three different sizes are used in the Disney-Hollywood Studios logo, all in black with gold lining ornamenting every letter. Additionally, the sassy Disney icon, Mickey Mouse, is still seen holding a clapboard in the new Disney-Hollywood Studios logo, but this time popping out of the letter ‘O’ in ‘Studios’. The Studios’ vice-president, Michael O’Grattan, accentuated that Mickey plays a prominent role’ for Walt Disney and without it they might end up losing their signature flair.
Publicly, this new image of Disney-MGM Studios has been widely appreciated and accepted. The energizing change of the new Disney-Hollywood Studios will soon take the Disney passionate youth by storm, after its upshot this January, and will ultimately give uplift to The Walt Disney Company.
Posted in Logo Design News | 1 Comment »
About Disney: The Disney brothers, Walter and Roy, founded the Walt Disney Company on October 16, 1923. It has become the second largest Media and Entertainment Company in the world with revenues of more than $30 billion USD. Its theme park, Disney-MGM Studios, opened on May 1, 1989 at Lake Buena Vista, Florida, USA, focusing on the theme of show business.
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11December
- LogoBlog Poll 15 – A logo design that depicts technology, innovation and invention
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Over a century now, business entities have made every possible effort to demonstrate technological breakthroughs in their respective logos. Compaq did it by revamping its old logo to a more modern and futuristic design to compliment its innovative, hi-tech nature. Fiat followed the trend and changed its existing logo with a ‘modern modification’ to adorn its new range of cars.
Last week our choice was a bunch of excellent logos depicting technology, innovation and invention - comprising of IBM logo, Intel logo, Microsoft logo, Apple logo, HP logo and Oracle logo.
Well, the results are in and Apple logo emerged as the poll’s winner with 56% of total votes. Second in line is the IBM logo with 16% of votes, followed by Intel logo with 13% votes. There was a tie between Microsoft and Oracle logos, each getting 6% of total votes. And HP logo came last with just 3% votes (boOoOo!).
Apple logo expresses the technological breakthroughs of the company with its modern, friendly and approachable identity mark. It’s so powerful that it doesn’t need a name or a slogan to introduce itself as the Apple company emblem, recognized worldwide by millions as the Apple logo.
Congratulations to the Apple logo for winning the LogoBlog Poll!
Posted in LogoBlog Poll | 2 Comments »
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05December
- Public Reaction against the London 2012 Olympic Logo
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Since we last covered the London 2012 Olympic Logo, we received many quarrelling comments about the concept and design of the logo. Though, the reaction was inevitable, the intensity however, was least expected. It was not only LogoBlog that experienced such phenomenon, but this ‘British embarrassment’ was widely seen and heard all over the Internet. It so happened that within hours of its initial launch, the London 2012 Olympic Logo was largely rejected by many sects of the British society, including a large number of designers. Moreover, the whole world later joined the British denial by means of a petition started to have the London 2012 Olympic Logo removed. More than 50,000 people have had signed the petition when it finally closed on June 6, 2007. On the other hand, the committee is not contemplating the reaction of many disgruntled people, but are stubbornly sticking to their decision and announcing that the London 2012 Olympic Logo is “here to stay”. Yet, one thing is certain that the London 2012 Olympic Logo has managed to gain popularity in ways no other Olympic logo had ever.
In its official press release, the 2012 London Olympic Committee had this to say about the London 2012 Olympic Logo:
“The new emblem is dynamic, modern and flexible, reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks.”
However, on the contrary, the general public doesn’t cite such strong and enthusiastic words:
Hitesh Mehta, a communication designer, says:
My first and last impressions on this logo were:
First Impression: Is this a logo?
Last Impression: Is this a logo?
Branding is all about trust, emotion, values, attachment with the people using your brand and understanding the brand as whole, apart from huge investments. Do not try out something extra-ordinary or for the sake of showing how different and innovative one can be, you will end up with blunders like this logo.John Chan commented:
What a mess! It’s ugly and has nothing to do with the Olympics. It gives off a vibe, which is crass and tasteless - full stop. Horrible colors and aggressive lines. What wally thought this was the best one??
Steve described it:
This logo reminds me of those decade/two decade old television designs with the random jagged edges, bright colors, etc. This is not a modern, open logo. It’s just highly outdated and unimaginative.
Wallace has this to say:
I think it’s junk. Junk would be ok, but a million-dollar junk seems outrageous. Who, in what board meeting, sat around and said, “Oh, yes, that’s worth a million dollars”. He further added: “I don’t think it symbolizes the Olympics. Maybe it symbolizes the collapse of Western Civilization as it squanders precious resource on pointless abstraction while patting itself on the back at the same time. Or maybe it’s just a really bad call.
But above all, I found this guy’s (or gal’s), who didn’t tell us his or her name, comment the best so far, which ironically conveyed an intended meaning perfectly.
S/he says:
If a budget logo designer provides a customer with something like that, he’d be accused of being a scammer.
This worldwide disregard of the London 2012 Olympic Logo isn’t just limited to verbal criticism, but is also subject to physical change, though not officially. In steps to protest more against the logo and/or to publicize it, the Daily Mail, Britain’s second largest selling newspaper, invited the general public and designers to come up with their own version(s) of the London 2012 Olympic Logo. This invitation received a huge response. Here we present some of the logo designs the Daily Mail received:
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Posted in Logo Design News | 19 Comments » Like this article? Subscribe to the RSS feed!