Archive for December, 2007
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27December
- Logo’s New Year Resolution
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Hey people. I am a logo. I guess you already know me… I am the most important element in the world of branding and have successfully managed to gain global importance and acknowledgment. But it seems that despite being such a significant and workable entity, I am hardly ever taken into consideration by many. Though I must say that there are few people, (namely ‘professional designers’), who don’t underestimate my importance or me (logo), and treat me with imaginative artistry, originality and explicit and implicit expression. Contrary, there are some so-called amateur designers who use me to earn wealth and thus, largely compromise the quality and distinctiveness of my character. I guess it’s time for all of us to accept that it takes a lot of money, time and effort in creating me (logo design) to be a symbolic expression of products and entities.
And it’s also time for me to finally take some action. In steps to retain and maintain my persona, I have clearly set out some rules and regulations for designers and brand professionals as part of my New Year’s Resolution. Here they are:
1. Maintain Distinctiveness:
There are countless versions of me (logo) in the world and all of us (logos) are meant to provide a distinctive character to the entity, product or service we are made to represent. If each version of mine is the same or have same elements in it, the world of advertising and branding would be full of confusion and uncertainty, eventually leading to consumer/buyer doubts.
2. Follow Standards:
Some designers, in order to be different, come up with such hideous designs that they embarrass me in front of the whole world. I felt extremely foolish when I was unveiled as the London 2012 Olympic logo. Fingers were pointed, parodies were done, insulting remarks were made, and several other public stunts led to an intolerable uproar. I was sick to my stomach! (%$^@#). Trust me, I don’t want this anymore. I appreciate the “let’s be different” approach, but please don’t embarrass and humiliate me on the cost of being different. Standards that focus on creativity, individuality, theme and character must be followed by everyone.
3. Be Aware of the Trends:
With the passage of time, more and more trends are becoming static and obsolete. Hence, it is imperative for me (logo) to adapt the latest trends that are now visible and more prominent in the world of designing and branding.
4. Add Vitality:
I should have more character than elements to define what I need to portray. The whole idea of creating me (logo) is to present something visual that can reflect the qualities of an entity or product. I need to be more expressive than impassive and have a personality rather than an image. I need vitality in my existence.
5. Focus:
Many people don’t take me (logo) seriously. They tend to add things in me that completely ruin my character and make me incapable of expressing myself clearly. I need focus in every aspect of my character, whether it’s concept, idea, background, design elements and usage.
I hope my New Year’s Resolution will become an essential lesson for designers, both professional and amateur, so the next time they design me (logo), they do justice with me. I also hope that this resolution will be a guide to the viewers, who see logos as just trademarks and nothing else, for they don’t know I am much more than that.
Happy New Year!
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27December
- Google’s Holiday Logo Story
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For many years, Google has introduced innovative products and services to the world, fascinating the imagination of many curious minds. Be it the most comprehensive and famous Search Engine or an advanced Analytics program, Google has always invented something unique and powerful. Similarly, Google Doodles have created a huge buzz with the non-stop display of exceptionally intelligent, creative and eye-catching pieces of graphic art. Every year, Google commemorate events, artists, holidays, famous personalities, and occasions in its own special way by means of these Google Doodles. Led by Google’s own Dennis Hwang, Google doodles are created by a team of executives and creative directors who formulate ideas and mock-ups that altogether transform into final creative work.
This year, during the holiday season, Google adopted a story line as part of its Holiday Doodle. It all starts with a ribbon being fired from a canon over the normal Google logo. Then, that ribbon is seen being tied up on the letter “O”, with a doodle hanging by an excavator, painting the letters. In the next scene, the ribbon is nearly tied up in the shape of a bow on the letter “O”, with two new doodles coming in with a jar filled with glowing butterflies. The scene then transforms into the letters “o” and “e” painted in red and white colors, depicting Christmas, with butterflies being released from the jar. The story line finally ends with a newly transformed Google Holiday logo.
This holiday Google doodle portrayed the message of celebration, love, peace, happiness and above all, rebuilding our lives this holiday season. Happy Holidays, Cheers!
Posted in Occasion Logos | 1 Comment »
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26December
- Gmail’s Holiday Spirit – Greetings with a Difference!
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Google is very well known to celebrate occasions and holidays in a unique and momentous way by means of Google Doodles. A project of Google, Gmail has yet to pick some momentum with the celebration trend. Since its launch, Gmail has continued to display a consistent web interface without much modifications. It’s simple yet appealing look, unparallel services and easy navigation have led Gmail towards becoming one of the most favorite email services in the world.
This year, Gmail displayed some festive mood on its website, just like its parent company and website, Google. During Christmas, a snapshot of a father holding his infant son in a snow covered forest was shown on the main page, depicting love, affection, care and above all the spirit of Christmas and winter holidays. The picture was complimented by the greetings “Happy holidays from Gmail!’ inscribed in a handwritten script. Additionally, the following lines were also posted on the webpage: “There may be snow outside, but hopefully there is no spam in your inbox. May your inbox be filled with joy this holiday season and beyond.” Amusing and sweet, isn’t it? 
But this isn’t the first time that Gmail has done something different in the name of celebration. Earlier this year, on April Fool’s Day, Gmail users were fooled by an unexpected announcement that Gmail had gone paper. Many clicked on the announcement banner to take advantage of the (unreal) service. Gmail later declared that the announcement was an April Fool prank.
Such an attempt is always appreciated and admired when made on websites like Gmail. The free email service website showcased some innovative occasional themes this year that were artistic yet unpredictable and simple yet ingenious. Probably these are Gmail’s attempts towards developing its own holiday signature style.
Posted in Logo Design News | No Comments »
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20December
- LogoBlog Celebrates Christmas and Eid
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It’s Christmas time. Some of you may be wishing for new skates or a snowboard, an iPod or Xbox, a new cell phone, and a cat (or a dog). And some of you may be looking for love, peace, food, work or a home.
We all have our needs but we should not forget our neighbors, friends, relatives and colleagues who need us and our help in many ways. We can surely let go of a craving for an 8 GB iPOD to give someone some money to buy clothes and food. Can’t we?
Let’s make a difference this winter and celebrate Christmas in a new way. The better way…
December 2007 is the month of celebrations at LogoBlog, as we are celebrating our first anniversary (LogoBlog turned a year old on December 4th), Christmas and Eid.
LogoBlog wishes a Merry Christmas and a happy Eid-ul-Azha to all of you. May the joy and happiness of these occasions fill our hearts and lives.
Note: Eid-ul-Azha is a Muslim festival, celebrated soon after Hajj, near the end of the Muslim calendar year.
Posted in Occasion Logos | No Comments »
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20December
- Hotel Logos
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A Hotel provides its customers with comfort, leisure activities and excellent services to make them enjoy their business trip or vacations while still feeling at home. Nevertheless, hotel logos are a key element for hotels to inflict an overwhelming impression on their clientèle as it boosts their publicity and help them generate big profits.
Elements of hotel logos:
Hotel logos depict hotels as dependable corporations. These logos enforce the impression that the hotel they represent are the ultimate providers of the best hospitality services. Following are some significant features of the hotel logos that successfully accomplish the desired goals of the business:
Style of hotel logos:
The style and shape usually acquired by hotel logos is simple and elementary. Hotel logos must portray elegance and grace, which are the attributes of the hotel industry. Furthermore, hotel logos should encompass the element of hospitality in them to reflect the values of the business. Mostly, hotel logos have their title/name presented in a simple yet stylish manner, justifying the above-mentioned qualities. In some rare cases, a diverse look identifies the location, heritage or the amenities provided at the hotel, like the Taj Hotels logo has a cultural look, while the logos of the MGM Grand Hotel and The Ritz-Carlton Hotel chain speak of grandeur and their magnificent size.
Color of hotel logos:
To make an impact on the viewer, colors of the hotel logo have to be selected very carefully. The colors mainly used for hotel logos are either dark or bright, giving a very peaceful impression. Red, yellow, black and several tones of blue are usually used in hotel logos. These colors in the hotel logos represent the sophistication and refinement of the hotels and at the same time, give a character to the image of the logo. In most of the hotel logos, a single color is used throughout the design.
Font of hotel logos:
Apparently, fonts display the information about the company. For hotel logos, elegant fonts are mainly used that can clearly define the hotel itself. Fonts in hotel logos can range from exquisite and modern letterings to traditional typefaces.
With so many hotels mushrooming in nearly all major countries and cities of the world due to an increase in tourism, each hotel, in its true sense, must focus in providing hospitality services to its customers with a distinctive identity. And what better way there is to depict this element of warmth than to show it through your hotel logo.
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