The Essential Book for Brand Building As an online logo design firm executive, I’m well aware of the challenges of trying to describe 1) what a logo is 2) what a good logo looks like and 3) why they are important (but not TOO important). Capsule, a high level branding and consulting company, tackles this task valiantly in their book, Design Matters// LOGOS. Aside from the fact that the book is on fantastic paper (kind ...

The automobile production business faces a cut-throat competition every passing minute in everything they do. Whether it’s their new model or its features, or their advertising, branding and customer services, all international automotive companies strive towards attaining bigger and better heights. Hence, it must be noted that car manufacturers such as Toyota, Mercedes Benz, BMW, and Honda rank within the top 20 best global brands in the world. These companies create powerful, luxurious, and high ...

Many companies strive towards a flexible and varying identity to avoid looking stagnant, and out of date. Brands such as Google, MTV and now VH1 have managed to make this concept come to life, by altering their logos faster than any fashionista’s wardrobe. By adopting such customized symbols and reinventing their identity from time to time, they adhere to the iconoclasts’ principle which dictates that one becomes bored with viewing the same identity over and ...