Chicago has finally come up with a logo design that is intelligent, exotic and most of all according to the IOC standards. The new Chicago Olympic logo is without the torch; however the identity is still prolific with a six pointed star taking center stage. This icon is similar to the star in Chicago’s flag. The revamped Chicago Olympic logo was presented on Wednesday, September 19th amid a lot of fanfare at the Walt Disney Magnet ...

Hello and welcome to last week’s LogoBlog poll result. Read on to find out who took the highest rating this time. Our youth and more importantly all the famous sportsmen and athletes are into wearing branded clothes and accessories, which include renowned sportswear brands. Sportswear logos are created to display an image of zoom and power. Last week, we asked you to vote for the sporting goods manufacturer which, in your opinion, translates energy, power ...

A logo is a visual character that solely represents a particular firm, entity, institution or brand, defining its nature and identity. However, since the evolution of logo as the ‘identity mark’ over the years, plenty of iconic designs have been stolen and reused illegally. At times, logo theft is troubling and sickening, as people have no regard for the original logo designs. By committing a logo theft and making it work for their own use, ...

Well hello again, to yet another edition of our LogoBlog Poll. In last week’s poll we asked you to vote for the designer brand, which in your opinion translates glamour, style and elegance in its logo. Fashion designer brands are a major component of the most powerful global brands. The logos used by these brands portray creativity, cut throat competition and their excellence in the fashion world. Each is an iconic identity recognized by people ...

The National Football League (NFL) has recently decided to launch a makeover of its red, white and blue "NFL Shield" logo, as announced by Lisa Baird, the NFL's senior vice president of marketing. The current design of the NFL logo dates back to the 1940s, and has had no change since the last two decades. The logo consisted of twenty five stars, and carried an overall soft image. The redesigned shield, however, will be slightly ...