Archive for September, 2007
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30September
- The new and improved Chicago Olympic Logo 2016
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Chicago has finally come up with a logo design that is intelligent, exotic and most of all according to the IOC standards. The new Chicago Olympic logo is without the torch; however the identity is still prolific with a six pointed star taking center stage. This icon is similar to the star in Chicago’s flag.
The revamped Chicago Olympic logo was presented on Wednesday, September 19th amid a lot of fanfare at the Walt Disney Magnet School. The new logo was unveiled by the Mayor of the city joined by a group of famous Olympians.
Earlier, the previous logo that featured the Olympic-style torch was ruled out by the International Olympic Committee, as it was against the Olympic emblem/logo rules which state that candidate city logos cannot contain any Olympic symbol. This includes the Olympic flag as well as any other imagery related to the Olympics such as a flame, torch, rings, medal, and so forth.
Fortunately this decision was taken in their stride by the official Chicago 2016 team. They understood that the IOC was only trying to safeguard and carry on the Olympic movement. Thus they decided to formulate a brand new Chicago Olympic logo for the international phase.
Just like the previous one, the new Chicago Olympic logo, was designed free of cost by Chicago based VSA Partners. Even though the imagery has changed, the color palette has remained the same.
According to the design team of the Chicago Olympic logo, the colors were kept the same as they maintained a brand identity. Also, the slogan “Stir the Soul” will continue to be used. The dominant white star in the new Chicago Olympic logo symbolizes a beacon and guiding light perfectly. It also represents athletic greatness.
The star on the Chicago Olympic logo is set against bands or ribbons of color, which signify award ribbons and medals that athletes achieve in the games.
The color palette is used to denote the same concept portrayed within the previous logo; the yellow represents the city’s architecture and sky line. The red color is employed to show passion for sports whilst the green and blue below stand for the city’s parks and the Michigan Lake respectively.
The points of the Chicago Olympic star are meant to be a symbol of hope, harmony, respect, friendship, excellence and celebration.
According to the Mayor of Chicago, the new Chicago Olympic logo will become “a great symbol for the city and nation”, as they strive towards attaining the opportunity to host the Olympics and Paralympics.
Further moderations within this logo can be expected if the city is short listed as a final candidate next year. Most likely, it will win the right to include the Olympic rings into its logo.
The new Chicago Olympic logo is a highly visible, striking and recognizable identity for Chicago’s bid efforts. The imagery as well as the pertinent concepts it presents prove to be very successful. The new logo has been received well by most and VSA have shown us that a hat trick can take place by finding a worthy replacement for the torch in the Chicago Olympic logo.
Note:Chicago is a candidate city in the United States bid for the 2016 Olympic Games. The final selection will be made by the International Olympic Committee on October 2, 2009 in Copenhagen, Denmark from a bunch of international contenders.
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24September
- LogoBlog Poll 9: Sporting goods manufacturer that translates energy, power and oomph in its logo.
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Hello and welcome to last week’s LogoBlog poll result. Read on to find out who took the highest rating this time.
Our youth and more importantly all the famous sportsmen and athletes are into wearing branded clothes and accessories, which include renowned sportswear brands. Sportswear logos are created to display an image of zoom and power.
Last week, we asked you to vote for the sporting goods manufacturer which, in your opinion, translates energy, power and oomph in its logo. The choices were: Nike, Adidas, Puma, Reebok and Slazenger.
Nike won with 40% votes, receiving 28 votes out of a total of 70. It was followed by Adidas 19%, Puma 19%, Slazenger 16% and Reebok 7%.
From athletic shoes to sports equipment and from apparel to accessories, Nike has revolutionized the sportswear industry. Nike’s SWOOSH logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors.
Congratulations to Nike for getting the highest votes and winning the poll. Keep waiting for more on LogoBlog poll until next week.
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20September
- Logo Theft – Copy, Alter and Replicate…Shamefully Though!
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A logo is a visual character that solely represents a particular firm, entity, institution or brand, defining its nature and identity. However, since the evolution of logo as the ‘identity mark’ over the years, plenty of iconic designs have been stolen and reused illegally. At times, logo theft is troubling and sickening, as people have no regard for the original logo designs. By committing a logo theft and making it work for their own use, they violate the copyrights of the firm as well as the rights of their clientèle. Today, many firms are committing logo theft, just by altering the genuine logo. Thus the visual art appears to be too similar.
This unfortunate practice of logo theft has not been a recent trend; in fact logo theft has been taking place for quite some time now. Lately, the logo theft trouble bubbled up between Quark, a leading design software program manufacturer, and the Scottish Arts Council.
Quark’s new logo bears a striking resemblance to the logo of the Scottish Arts Council. It is the worst type of logo theft; however quark fortunately rectified its mistake and has adopted a new identity mark.
Another example of logo theft includes, Applied Materials and Planned Parenthood having nearly similar logos.
The difference here is merely three lines against two, a mirror image and the layering of the lines. The lines in Applied Materials logo acquire 3-D layering where as the Planned Parenthood logo has a 2-D layering. Obviously, the resemblance here is no coincidence. This sort of logo theft is immoral and palpably illegal.
An additional instance for logo theft is Sun Microsystems vs. Columbia Sportswear. The clear dissimilarity here is that the U shapes are filled up in the Columbia logo. From a distance or even at low resolution, both look alike.
The designer of the Sun Microsystems logo must have come across many logos in his/her life. However when asked to design something for a client, s/he has created an identity mark which is certainly not considered original.
Looking at the logos for Laszlo and Etelos, it is obvious even to an untrained eye that ogo theft has been done here as well. The shading of the logo for Laszlo has been changed and the elements within the Laszlo logo are slightly different, but nevertheless both identity marks look alike and hence it is certain that logo theft has taken place.
It is almost never the error of the firm itself that it is displaying a copied logo. The fault lies at the graphic designer’s end, who intentionally or unintentionally commits logo theft. Logo thefts should be stopped, and designers should strive to come up with their own alluring ideas to create new, intelligent and original logos. Logo theft is an act of copyright violation and a disrespect of another designer’s hard work, ideas and creativity.
Note: Read the sequel to this article here – Logo Theft Part 2 – Copy, Alter, Replicate…Intelligently though!
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17September
- LogoBlog Poll 8 – Designer brands that translate elegance, glamour and style in their logo
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Well hello again, to yet another edition of our LogoBlog Poll. In last week’s poll we asked you to vote for the designer brand, which in your opinion translates glamour, style and elegance in its logo.
Fashion designer brands are a major component of the most powerful global brands. The logos used by these brands portray creativity, cut throat competition and their excellence in the fashion world. Each is an iconic identity recognized by people worldwide.
Coming back to our poll, the choices we gave you were; Chanel, Hermes, Versace, Givenchy, Louis Vuitton, Gucci and Calvin Klein.
Chanel won our poll with an impressive 30% of all votes. In second and third place were Calvin Klein and Gucci with 20% and 18% votes respectively. Louis Vuitton and Versace tied for fourth place with 10% of total votes each. Hermes attained 8% of all votes and Givenchy was last place with 5% of the total votes.
Congratulations to Chanel for winning this week’s LogoBlog poll. Until next time, take care and stay fashionable…Holaa!
P.S. Here is our post on Top 5 Fashion Designer Logos
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14September
- All about the new NFL Logo
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The National Football League (NFL) has recently decided to launch a makeover of its red, white and blue “NFL Shield” logo, as announced by Lisa Baird, the NFL’s senior vice president of marketing.
The current design of the NFL logo dates back to the 1940s, and has had no change since the last two decades. The logo consisted of twenty five stars, and carried an overall soft image.
The redesigned shield, however, will be slightly taller and thinner, displaying darker colors than the previous logo. The latest version of the NFL logo shows a new crisper football, resembling the one on the Vince Lombardi championship trophy.
The most significant change in the NFL logo will be seen in the number of stars. There will be only 8 stars in the new version of the NFL logo, representing the eight divisions or sub conferences of the league. Due to the reduction in the number of stars, NFL vendors (Reebok, Riddell, Wilson, EA Sports and etc) must be really content with this new change, as they were facing trouble indenting so many stars onto trophies. They also had to shoehorn the same onto everything from player jerseys to fan T-shirts and hats, uniforms and licensed merchandise. This makeover of the logo is the first such attempt to the shield since 1980.
Currently, the NFL and design and branding experts and critics are waiting to see how football fans react to the change in the NFL logo, after all not every change is a good change and it takes a while to accept what’s new. Though, from a designer’s perspective, the transformation in the NFL logo is a marked improvement from the previous version. The sharper font, darker colors and the use of fewer elements in the shield, makes the NFL logo look bolder and distinguished.
About NFL: The National Football League (NFL) is the largest and most celebrated professional American football league. It was formed by eleven teams in 1920 as the American Professional Football Association and was named NFL in 1922. The league presently comprises of thirty-two teams from all over America, divided evenly into two conferences - the American Football Conference (AFC) and the National Football Conference (NFC).
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