Archive for August, 2007
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30August
- “I believe I can copy” by Britney Spears
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Latest in the news about the paparazzi’s favorite celebrity Britney Spears is her soon to be debuted fragrance “Believe”. Renowned cosmetics company, Elizabeth Arden, will soon launch “Believe” which is Britney’s latest and third in line fragrance (the first two being “Curious” and “Fantasy”), branded by the cosmetics giant. Sadly, the starlet’s already sinking career is stricken with allegations of logo copyrights violation in the “I believe” / “Believe” frenzy.
After much speculation, it has been noted that the perfume’s brand is a total rip-off of a Canadian charity organization “Mondonation”. Monodonation came up with a distinct, simple and heartfelt scheme through which people are given a chance to tailor a personal principle onto a t-shirt, a slogan of something they believe in.
The best aspect of ‘mondonation’ is that it donates a portion of the profit earned from the sale of it’s “I believe” t-shirts to various charities worldwide. With the “believe” t-shirts, the company has managed to touch and inspire a great number of people, proof of which can be seen after viewing their YouTube videos (some of those videos have been viewed almost 700,000 times!).
It is sad to see that the charitable opportunities created by the mondonation brand may be damaged by the infringement of their identity. Thousands of people have bought the “I believe” t-shirts and support the many charities working with ‘mondonation’. It will be a pity to see the t-shirts become an advertisement for Britney Spears’ new perfume. Elizabeth Arden, the company launching the “believe” perfume has shown some really shocking and inconsiderate business values for harming a brilliant and positive brand image. They have deliberately and unashamedly copied another organization’s logo. Therefore, they should make things right by penalizing the design team that imitated mondonation’s original “I believe” insignia, and must also compensate by giving a donation to mondonation as a compensation for the damage caused to the charity and its cause.
On other note, some people state that the rip by Elizabeth Arden may have been an unintentional mistake, considering that the typeface used in the fragrance logo is not the same as the original mondonation “I believe”. Certain designers have also tried supporting the attempt. They say that the similar use of colors could have been a mistake since the colors pink and green are parallel to each other on the color wheel, and designers tend to pick colors that are next to each other on the wheel.
Nevertheless, mistake or no mistake, it is a little difficult to believe that the design team of such an influential company could actually make such a big blunder. For most of us with common sense, it is very clear to see that the perfume carrying the pop princess’s name has ripped off the charity’s identity. No wonder so many indignant supporters of the charity have lodged official complaints against Elizabeth Arden to stop the launch of the fragrance and change the logo.
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24August
- LogoBlog Poll 6– Global Brands that Translate Power in their Logo
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In an age, when products, services, and concepts are all crossing barriers due to globalization, certain ‘Global Brands’ have managed to achieve what others can only dream of. In addition to being valuable, these global brands are identified with powerful logos that deliver highest levels of recognition, distinctiveness and popularity to their respective products and services.
But with so many existing global brands, it is hard to conclude which one of them actually translates power in its logo, or in other words, proves to be an effective and strong brand image. Hence, we chose the top six global brands and put them in a poll to see which brand appeals the most to the viewers. It included: Coca-Cola, Microsoft, IBM, GE, Intel and Nokia. Consequently, Coca-Cola emerged as a clear winner of the LogoBlog Poll with 30% of total votes.
This victory of Coca-Cola stems from the fact that the brand is one of the most powerful entities in the world, stamped on people’s mind for decades. Ever since it was created, the Coca-Cola brand has remained largely unchanged and unmodified, which is why it further guarantees worldwide recognition among a very diverse population of people. As for the runner-ups, IBM, Intel, GE, Nokia, and Microsoft followed the list of global brands that translate power in their logos, with each getting 28%, 13%, 11%, 9% and 9% of votes respectively.
Congratulations to Coca-Cola for winning the LogoBlog Poll.
For more information on the logos of these Global Brands, check out LogoBlog’s Famous Logo Design Section.
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23August
- Top 5 Fashion Designer Logos
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Fashion is an integral element for almost everyone with an approach towards style and elegance in the way s/he appears. And in today’s competitive world, there are certain designer brands that are ranked above the rest. They are responsible for creating and popularizing new trends in fashion and some of them have achieved an almost guru-like status due to their immense popularity. Thus, some designer logos have managed to achieve worldwide recognition unlike others. These designer logos are synonymous with high-end fashion, glamour, elegance and style. They are the logos of corporations that rule the world of fashion.
Chanel Designer Logo
‘The house of Chanel’ is a popular French designer house established in Paris, founded by Gabrielle Bonheur “Coco” Chanel. The Chanel fashion house is world famous for its line of clothing, perfumes and other fashion accessories.The Chanel designer logo is an interlocking back-to-back, overlapping double C. Coco Chanel herself designed it in 1925, based on her own initials. This logo is by far the most famous and widely recognized designer logo in the world. It is continually projected on many of Chanel’s designer accessories. Due to its boldness and simplicity, it has managed to leave an imprint on many people’s minds. This designer logo is classy and distinctive, and successfully portrays the house of Chanel as an iconic fashion brand.
Hermès Designer Logo
‘Hermès is also a French designer corporation. It is directly linked to impeccable taste and high-class style. This label is given rightly so, simply because each of their products are of the highest quality and are made painstakingly with utmost care and precision. The Hermès designer logo depicts a horse and carriage. It is a highly symbolic logo and was used by the Hermès family to show how their company evolved with the changing times. The logo itself oozes antique excellence, heritage and has a sense of stature.Versace Designer Logo
The Versace designer logo, unlike any other, is an interesting illustrative designer logo. It is symbolically linked to Greek mythology, which shows the snake-entwined head of Medusa, an evilish character from Greek mythology, who turned onlookers into stone. This designer logo pays homage to Gianni Versace, the founder of the company, who was obsessed with classical themes. According to him, Medusaw seemed the right choice as “she is the epitome of fatal attraction”. The logo depicts a sense of seduction and history and symbolizes the Versace goddess, whom Gianni’s clothes are made for. It beautifully projects the Versace image for being sultry, glamorous and over-the-top. Due to its unique design the logo itself looks highly artistic and bold when used on Versace products. The Versace brand is famous for creating risqué, sensuous and beautiful clothes. Givenchy Designer Logo
Givenchy is mostly famous for its line of perfumes as well as clothing and jewelry. The Givenchy designer logo is very appealing even though it is very simple. It nevertheless leaves a forceful impression on the viewer. The logo consists of a quadruple ‘G’ forming a larger square. It is a bold linear logo yet it creates a sense of fluidity. This symbol reminds of Celtic jewelry with a similar sort of complex and delicate design; the symmetrical nature employed is extremely appealing too. Louis Vuitton Designer Logo
Louis Vuitton is mostly famous for its monogrammed handbags, luggage and other fashion accessories. Hence, the Louis Vuitton designer logo is widely known and recognized. It is a stylized Japanese inspired floral motif, representing the brand’s initials. The font used for this logo is rather distinguished, having a very attractive appeal, and effectively manages to make the initials stand out.Share it / Bookmark it
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20August
- Launch of the new Citibank Corporate Image
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The newly re-branded Citibank logo was unveiled on February 13, 2007. The launch event, which was notably quiet, featured the announcement of the sale of the umbrella logo, and the creation of the new modified signature system. This change was an endeavor to merge the group’s various companies into one unified ‘Citi’. The change took place primarily due to the transformation of Citibank from “Citigroup” to “Citi”. This transformation was made in 1999; however, the emendation of the brand logo was put off, as the CEO of the Citibank Corporation, Charles Prince, was waiting to eliminate the umbrella from the iconic logo; by selling it back to the St. Paul Travelers Companies. This transaction was eventually made and the amount generated was apparently used to pay for the new “Citi” re-branding. Landor, the world renowned strategic brand consulting and design company, successfully won the chance to execute this assignment. And the team, handling the project, was headed by Pete Harleman.
The formal name was changed from “Citigroup” to just “Citi” in every respect. “Citigroup” is nevertheless still the corporation’s legal name. The word “Citi” was added to all unit names apart from the Mexican Banamex and the distant unit Primerica. This change is best described as a brand consolidation rather than a re-branding effort as it affects internal agents far more than the external ones.
Hence, the retail bank’s blue-red “Citi” will be applied to unit signatures, but with gray/ silver letterforms. The change hasn’t been responded to with too much enthusiasm. According to some, the previous logo featuring the “Citibank” word mark and compass rose, generated far more impact and is felt to be more confident in depicting a bold visual presence and stature.
Nevertheless, the “Citi” prevails and as agreed by all, has managed to encompass all the units and creates a sense of unity which was previously amiss. Without the umbrella logo, the brand is portrayed positively with a more formal and reserved personality and the gray/silver express the distinction wonderfully.Share it / Bookmark it
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13August
- LogoBlog Poll 5 – Choosing from a Variety of Logo Types
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A logo is characterized as a dominant emblem or signature mark that relays origin, identity, or ownership. The foremost purpose is to draw out recognition. The objective of a logo is to act as an identifier, to communicate a desired idea or feeling, and to create an effective emotional reaction. A stimulating logo design can strengthen your product’s image and business identity, thus defining the nature of your company or organization.
And so in view of the importance of a logo design for an organization, we found it relevant and important to ask you which type of logo you prefer for your business.
Last week’s logoblog poll gave you four choices - iconic/symbolic logos, logotype/word mark logos, combination marks and illustrative logos. We gave you these choices because they are the most basic and widely used logo designs. Well the results are in, and iconic/symbolic logos took the lead with an impressive 6 out of 16 votes, closely followed by illustrative logos which attained 5 out of 16 votes. The word mark and combination marks received 3 and 2 votes respectively.
Judging from the results you might agree that a strong graphic symbol for a product emblem is highly valued. It gives more personality to your company and is more distinctive as opposed to the other logo types. Congratulations to the iconic/symbolic logo for achieving first position and thanks to you guys for participating in our poll. Until next time ciao!
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