Archive for July, 2007
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17July
- Superhero Logos - LogoBlog Poll
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And we’re back with our 2nd LogoBlog Poll results. Last week, the question of our poll was “Which of the following Superhero logos is intelligent, relevant, and fantastic?” Our options included: Spiderman, Batman, Fantastic 4, X-Men and Superman. Our choice for last week’s topic stemmed from several factors. Among them, one is the growing curiosity and increasing interest of people in famous comic heroes.
For a few decades now, moviegoers have been fascinated by screen adaptations of ingenious fictional characters that adorn the silver screen by their super-human persona and amazing superpowers. Apart from being physically incredible, all these superheroes have been symbolized with some form of figurative logos that make these characters even more exhilarating. Secondly, many people of all age groups cherish these creative logos as they represent their favorite superheroes. Interestingly, our choices of the superhero comic series have been made into successful animated and science fiction movies over the course of past two decades. Thus, we felt that these superhero logos are worth putting into a visitor poll.
As for the result, it was a clear win for Superman, getting 12 votes out of 26 making a hefty 26% of total votes. At second place we have a tie between Spiderman and Batman logos (no wonder) each getting 5 votes. At fourth, it’s the Fantastic 4 logo winning 3 votes, while the X-Men logo finished last, getting just 1 vote.
Congratulations to the Superman logo for winning the LogoBlog Poll.
Many thanks to our online viewers for taking part in our LogoBlog Poll on Logo Design Blog, updated weekly on Logo Design Blog.
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16July
- Compaq’s New Logo
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In 2002, Hewlett-Packard (HP) acquired its rival Compaq Computers generating much controversy inside and outside the company. The US$ 25 billion deal cost the HP’s then CEO, Carly Fiorina, her job. However, buyers found the merger a welcoming change and have since recognized Compaq as a part of HP. But soon after the merger, a new problem was in sight for HP as consumers failed to understand the difference between HP and Compaq PCs.
After five years of unsuccessful tagging of the HP brand on Compaq products, HP recently unveiled a new Compaq logo at the “Making Connections” event in Shanghai. The new Compaq logo was introduced by HP’s Senior Vice President for Global Marketing, Satjiv Chahil, although, the new Compaq logo had already been on many Compaq laptops and PCs. The new Compaq logo is more modernistic in its approach, with a futuristic union of the letters ‘C’ and ‘Q’. In the new Compaq logo, a letter ‘C’ is added in the place of the lettering COMPAQ, with a tail ending of a ‘Q’. According to Chahil, “Just like the ‘swoosh’ does wonders for Nike, we think there are big possibilities for the CQ icon too”. Additionally, the new Compaq logo resembles a lot like a speech bubble, suggesting consumers to fill the Compaq logo with their own ideas and possibilities. The new Compaq logo is an important brand strategy for the most reputed brand of laptops manufactured by HP. This clear-cut strategy was explained by HP’s Executive Vice President for Personal Systems Group, Todd Bradley, as, “Compaq is the brand you need, HP is the brand you want, Voodoo is the brand you crave for.” Thus, consumers will see the new Compaq logo on all the medium range laptops (Presario), whereas, the HP logo will continue to be displayed on higher-range products like the Pavilion series. On the other hand, Voodoo will take its place on more upper range products (ENVY).
Critics and consumers at the Shanghai “Making Connections” event heartily endorsed the new Compaq logo. All eyes and ears will be on the global computing markets in the coming months to know the initial reaction of HP and Compaq loyalties around the world. On the other hand, the new Compaq logo has successfully done the job for HP by clearing the confusion between the HP and Compaq products.
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11July
- The Launch of New Fiat Logo
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Fiat has a new identity! Well, almost. It all happened last week, when Fiat’s UK operation changed its name. The company formerly known as Fiat Auto (UK) Ltd., renamed itself to Fiat Group Automobiles UK Ltd. on June 29, 2007. This change is a part of Fiat’s new corporate culture program. In steps to signify this transformation, the Fiat Group Automobile UK Ltd. has chosen a new Fiat logo which resembles with the previous Fiat logo of 1959. The previous logo was in use till 1965. This new Fiat logo has adorned the company’s new Fiat Bravo, which went on sale on Saturday 30th June. The new Fiat logo is the continuation of FIAT’s initial image with red and grey colors. The grey in the new Fiat logo represents the metal coil used by the dealers for individualization, whereas, the ruby red symbolizes the spirit of the Fiat mark. The new brand name is Fiat Professional. The two versions of the new Fiat logo are jointly designed by the Fiat Style Center and Robilantassociati. The second version of the new Fiat logo with the word “PROFESSIONAL” under the main logo will be the new emblem used by the Fiat dealers in the UK.
In a statement issued by Fiat, Luca De Meo, Fiat’s Brand President, explains that the new Fiat logo will focus on the company’s rebuilding program and the newly created products. This new Fiat logo gives the company and the brand an international perspective of its utility range. However, in a striking contrast, the new Fiat logo is a modern modification of the company’s earlier Fiat logo. The international community of customers and critics have enthusiastically accepted the new Fiat logo design due to its simplicity and relevancy. No doubt, the new Fiat logo intelligently translates the company’s vision into a brilliant statement of class, innovation and technology.
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10July
- Famous Logos Poll Result
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Last week, we introduced a LogoBlog Poll at Logo Design Blog to know what our viewers and readers like. The first topic was about the best logo design ever created. We carefully chose only five logos from a collection of literally thousands of impressive, famous, successful and highly recognized logos in the world.
Our selection comprised of the Apple, Nike, McDonald’s, FedEx and Coca-Cola logos, in no specific order or preference.
As for the results, it was a close win for Apple Logo with 27 (40%) votes out of the total 68. The runner up was the Nike logo winning 22 votes, counting up to 32% of total votes. For the rest, we have the Coca Cola logo at third with 8 votes, McDonald’s logo at fourth with 7 votes, and at last position, we have the FedEx logo, receiving just 4 votes.
Congratulations to the Apple logo for winning the LogoBlog Poll.
Thanks to our online visitors and readers for providing their valuable votes and making our poll segment a success. Be sure to vote in our new poll, updated weekly on Logo Design Blog (side menu). For more information about these famous logos, check out our Famous Logo Design section.
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06July
- How to Create IT Logos
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Information Technology (IT) is an ever expanding field of computer sciences and communications. It refers to using computers and its related components (software, hardware, networks etc.) to process, store, safeguard and recover any electronic data. It has also become the backbone of the recent telecommunications revolution, enabling efficient and cheap communication and the transfer of data across the world within minutes. IT is a booming industry that requires huge investments and proper marketing and branding strategies for the promotion of its products. Thus, an IT logo needs to express the advanced technological nature of the business while still focusing on magnetizing customers’ recognition and support. It should incorporate all of these essential elements of the IT business to succeed in providing necessary identification, while being elaborative.
Elements of IT Logos:
Following are some features that are mostly incorporated in IT logos:
Colors in IT logos:
Colors play a crucial role in giving the IT logos an attractive and quality façade. In IT logos, mostly shades of green, blue, orange and black are used. These colors portray the developmental and technological features of the business, while focusing on bringing essential boldness and recognition to the overall image of the IT logo.Style in IT Logos:
Style is deemed to be the most creative and challenging feature of the IT logos. An intelligently designed IT logo, with relevant style, will guarantee a strong logo design. However, a poorly created logo with an irrelevant concept may pass the wrong impression about the objectives of the company. Thus, it is important to incorporate a correct and clever style in IT logos. Examples of such work include: inclusion of sharp images with maximum number of mega pixels per inch/cm, addition of cell phones, pointed arrows, and other related designs to show the ever-developing and innovative nature of the IT business.Fonts in IT Logos:
The use of fonts in IT logos should be innovative. However, their use should refer to the emergent and inventive character of the IT industry. Sharp, crisp and bold typefaces are often used in IT logos. While these innovative and modern fonts are employed in IT logos, their simplicity will always be important. Thus, the fonts in IT logos need to be simple, characteristic, and expressive.
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