An intelligent and appealing visual identity not only provides a brand with essential recognition, but also ensures its success. Therefore, it is safe to conclude that with proper marketing strategies, a logo is one of the most important ingredients in building a long-term impression on the customers.

This concept is very well managed among business entities that see logos as an important part of the business image. As a result, companies and designers are striving to create attractive yet distinctive logos that not only lure minds, but also add an eccentric aspect to the whole image of the business. However, with new logo designs being introduced almost daily, creating the right type of intelligent and distinctive logo is a challenge often faced by many designers.

In order to create a strong visual identity of a brand, designers are inventing unique and innovative concepts of corporate and brand logos. Among these creative masterpieces, 3D logo designs have revolutionized the logo market in a way like no other by offering high quality icons and typefaces in 3 dimensional views.

What is a 3D logo?
A 3D logo design refers to the designing of logos with special 3 dimensional visual effects in high resolution image files. 3D logos consist of bright colored images, attractive typefaces and appealing styles with 3 dimensional effects.

3D logo can be used for any web, print or visual representation but is usually recommended for web use. Because of its design properties, 3D logos are not created in Vector Format and are mostly made in PSD layer format, which can be separated from the background for easy use. Thus the image, text and size of a 3D logo can easily be modified in any graphic software like Adobe Photoshop.

So, the next time you are considering to get your business a distinctive logo, do consider a 3D logo.

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It’s that time of the week again when we announce our winner for the LogoBlog Poll. Last week’s poll was about the upcoming 2008 Presidential Campaign logos. We asked our viewers and readers to vote for their favorite logo, out of the 5 nominations from the 2008’s US Presidential Campaign. We narrowed our selection of 2008 Presidential Campaign logos to those of Barack Obama, Hillary Clinton, Jim Gilmore, Rudy Giuliani and John Edwards.

Among them, Barack Obama’s campaigning logo got the highest percentage of votes, thereby winning the week’s LogoBlog Poll. His logo got 42% of votes whereas, Clinton’s, Giuliani’s and Edward’s got 13%, 21% and 17% respectively. Jim Gilmore’s campaign logo received a disappointing 8% of the total votes.

Without a doubt, Obama’s presidential campaigning logo was the best in the bunch and probably one of the best so far. Thus, it isn’t a big surprise to see Barack Obama logo win this poll. On the other hand, the response to the Clinton campaign logo was surprising. Despite having a strong design, Clinton’s logo did not even manage to grab the second place partly due to the slogan ‘For President’ in it. Goofy, isn’t it? Don’t we all know that Hillary is running for President? Duh!

As for the winner, Obama’s logo is the only logo in the campaign that has a theme of a new horizon on America. When others were busy trying to tell people that they are running for president, Obama’s campaign intelligently defined his presidential motives in their logo, while also advertising the campaign.

Congratulations to Barack Obama’s Presidential logo for winning the LogoBlog Poll.

For more information on these and other, visit 2008 Presidential Campaign Logos

The 2008 Beijing Olympic Games are approaching fast. As part of the ongoing celebrations, Beijing has been subjected to many fascinating and engaging developments that truly define the Chinese culture. From magnificent Olympic venues to exciting cultural festivals, Olympic Games have never looked so good. Although it is difficult to predict the overall success rate of the 2008 Beijing Olympics, there is however an important element of the Games that has been successfully demonstrated: the 2008 Beijing Olympic Logo or the Olympic Emblem.

At first glance, I liked the Beijing Olympic logo and wondered if others shared my opinion too. So, I inquired from some of my colleagues about their initial reaction towards this inspirational mark. Interestingly, I received some exciting comments from people regarding the 2008 Beijing Olympic logo, ranging from color choice to the whole outlook of the logo. I liked the idea and the comments so much that I decided to share some of those thought-provoking remarks with the readers. But first, a little introduction to the 2008 Beijing Olympic logo.

The 2008 Beijing Olympic logo, named the “Dancing Beijing”, is an artistic representation of Beijing’s hospitality, hopes and commitment to the Olympic Games and the world. It signifies the message of love, luck, beauty, commitment, and spirit and invites the world to be a part of the world’s most celebrated event: the Olympics.

A deep and philosophical nature is intelligently depicted in the 2008 Beijing Olympic logo with traditional Chinese cultural values and ideologies that echo the voices of modernity and development, while maintaining the proud history of China. The seal, the calligraphy and the stone cut design, all point to the famous Chinese heritage. It is creative, expressive and most importantly relevant. Even the typeface and the colors are pretty striking, and successfully capture the essence of Chinese culture in the logo.

But what do people think about the design of the Beijing Olympic logo?

Well, I asked this question from Pete, a graphic designer, and this is what he said:

“Nice logo, probably the best so far. At first, I thought it was a depiction of a simply drawn running man, but after careful observation, the image in the Beijing Olympic logo is a vague calligraphy of a Chinese word (Jing). Plus, the red color of the logo signifies the traditional Chinese values and the stone shape gives the logo an ancient feel to it. I think Chinese are eagerly enthusiastic about the Olympics. It is also a good design, looking at it from a designer’s perspective. It is creative and distinctive, the typeface is attractive, and the image is relevant too. Good job done.”

I then approached Patricia, our receptionist, to see what the Beijing Olympic logo is in the eyes of a ‘not-so-creative’ person. Patricia commented:

“I guess the Chinese have created a brilliant logo because it represents the country’s culture and is artistic due to the hidden calligraphy. The color red in China is considered as a symbol of luck and prosperity in China and may be that’s why it is often seen as the color of envelopes, doors, candles, decorative items and even bridal dresses. It also represents the joyous mood of the people, so it’s a perfect match with the Olympics and the celebrations. I like it.”

Finally, I asked Steve, a friend and an event planner to share his views on the Beijing Olympic logo: According to Steve:

“I saw this logo for the first time on the internet, and let me just say that it is a work of a genius. The whole logo has a sense of complexity to it and at the same time it is very simple. The complex character of the logo arises from the idea and story behind its image, while its simplicity results from the fact that even a child can draw it. Two-thumbs up!”

The Beijing Olympic Committee did a commendable job by displaying their famous Chinese culture and traditional values in their 2008 Beijing Olympic logo. Furthermore, the Beijing Olympic logo consists of various aspects of Chinese culture, tradition, innovation, celebration and Olympic spirit. No doubt, it has been a huge hit.

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The 2016 Summer Olympic Games are speculated to be the most exciting and culturally rich, major future sports event in the world. The organizers have promised the worldwide spectators a brilliant show, while offering the host city attractive financial incentives and a chance to promote the country’s cultural and social values.

So far, the decision of the host city is yet to be announced by the International Olympic Committee (IOC) on October 2, 2009 in Copenhagen, Denmark. However, few cities have managed to emerge as strong contenders to host the 2016 Olympics and the Paralympics on their home ground. This has led to a demanding bidding process, administered by the IOC, in which the Committee observes the candidate cities’ gaming facilities, availability of stadiums, infrastructure and other features which can prove a smooth arrangement of the Olympic Games in that city.

Earlier this year, Japan expressed its intentions of hosting the 2016 Olympics in Tokyo. Since then, there has been a wide enthusiasm among the city’s inhabitants who are well accustomed to play host to such international events, making Tokyo a strong contender in the race to Olympic glory. As part of their Olympic pursuits, Tokyo unveiled a ‘highly symbolic’ logo that reflects the Japanese cultural values and the city’s growing interest for Olympics. The Tokyo Olympic Logo was finalized from 18 entries in a nation-wide competition of talented upcoming and professional designers.

The Tokyo Olympic logo is a sign of blessings, luck and celebrations. It features a traditional Japanese knot called “MUSUBI” with five official colors of Olympics, turned into a colorful and attractive pattern of knotted strings used in Japan to decorate gifts. In a press release by the Tokyo 2016 Olympic Games Bid Committee, Chairman and CEO Dr. Ichiro Kono said:

“This logo (Tokyo Olympic logo), our MUSUBI knot, integrates the values that underpin both the Olympic Movement and Tokyo 2016. It ties together sport and culture, urban and natural environment, Japan and the world, the world and peace.”

Tokyo is the first applicant city to launch an Olympic logo, after Chicago was instructed to revamp its bidding logo due to violations of the IOC rules and regulations. If selected, Tokyo will need to add the Olympic rings and the title ‘Candidate City’ in its logo to mark the selection.

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Recycling is a process in which useful materials are remanufactured into new products. It is estimated that 50% of an average household waste can be recycled. However, only 9% of that waste is actually recycled. If the remaining percentage of that waste is recycled and if recycled products are bought and used, there will be a drastic increase in energy savings and a cut down in the quantity of useful materials being wasted.

It is, thus, necessary to ensure that the products we use and buy can be recycled. In order to do that, a good way to identify recycled products is to look for the recycling logo known as the “mobius loop”. The mobius loop is the international symbol of recycling that consists of three chasing arrows, twisted to form a triangle. It can widely be seen on bins, drink cans, bottles, newspapers, etc. to signify that the products can be recycled. The mobius loop or the recycling logo is available in different types, which are often intermixed and misunderstood.

If the recycling logo is displayed on a dark background, it means that the product is manufactured by using recycled materials. It also guarantees that the product is made from 100 percent post-consumer waste (waste generated from households, commercial and institutional facilities, with no further propose).

Conversely, if the recycling logo appears on a light background, it means that the entire product is recyclable. This recycling logo also claims that more than thirty three percent (33%) of the population in the distribution area has easy access to collection and drop-off facilities to recycle the product. However, if the product fails to qualify this requirement, no such statement should be made.

Similarly, a recycling logo, which has a percentage sign (%) inside the mobius loop, denotes that the product is made up of a certain percentage, as mentioned, of recycling material(s). However, the use of this type of recycling logo is voluntary and is based on the discretion of the manufacturer.

So the next time you go for your grocery shopping, be sure to buy products that are recycled as a part of being an environmentally friendly citizen. Remember: Reduce, Reuse and RECYCLE.